B2B Lead Generation using LinkedIN
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Transcript of B2B Lead Generation using LinkedIN
What is a Sales Lead?
• Inquiry, referral, or other information, obtained through advertisements or other means, that identifies a potential customer (prospect)
The ‘What we wanna Achieve with What we have’ Strategy
1. Only Sales Team & no Budget Build Network
Send Personal Message
Update Status regularly in a manner to motivate indulgence
Join Groups
Post on Groups
Participate in discussions
Import the Network emails & send bulk email
Use related keywords in your profile content, which can
bring searchers on your profile
The ‘What we wanna Achieve with What we have’ Strategy
2. Only Sales Team & minimum Budget Continue Point 1
Upgrade to Paid Sales Professional Account
3. Marketing Team & no Budget Continue Point 1
Create a Group, and indulge Target Audience
Write Articles & Publish on Pulse & Promote on Groups
Create Company Page & indulge Target Audience
Increase followers of Company Page
Promoting every kind of Marketing content
The ‘What we wanna Achieve with What we have’ Strategy
4. Marketing Team & Budget Continue Point 3
Use Targeted Advertising
Important things to keep in mind
• Proper Positioning is the base to get leads
• Show your Thought Leadership
• Be present wherever your target audience is
• Talk on one topic, but talk sensible
• Interact & involve
• Be informative & educative
• Share your success stories & achievements
• Give & Get endorsements
• Post at the Best time
Thank You
• Prasanjit Das
– A Business Development, Sales, Business Networking & Marketing Practitioner
– Presently working with Aruhat Technologies Pvt. Ltd. as Sr. Manager - Business Development & Marketing
– LinkedIN: in.linkedin.com/in/prasanjitbiz/
– Facebook: https://www.facebook.com/PrasanjitBiz
– email: [email protected]
– Mobile: +91-9909007343