LINE B2B INTRODUCTION Media Kit... · CPM CPC Scroller Ad (Top) IDR 25.000 - 1125x588 60 –100 KB...
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Transcript of LINE B2B INTRODUCTION Media Kit... · CPM CPC Scroller Ad (Top) IDR 25.000 - 1125x588 60 –100 KB...
THE RISE OF A MESSENGER AS A PLATFORMMessaging becomes the SMART PORTAL, few apps used daily here
Gaming Utilities Shopping Entertainment Tracking Chart
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LINE PORTALS
LINE Today LINE Webtoon LINE Points LINE OpenChat LINE Shopping LINE Game
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25.000.000Monthly Active Users LINE Messenger 2020
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DEMOGRAPHY
1% 30% 33% 19% 11% 3% 3%
58% 42%
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LINE USER’S BEHAVIOR
7:00LINE Today / LINE OA- Checking on the latest news
- Promo through OfficialAccount
14:00LINE chat / video call /
group chat / LINE for PC- Use LINE for your daily work
- Study related interaction
22:00LINE Today / LINE Shopping
- Watch or read appealing contents- Shop before sleep
12:00LINE Today / LINE OA
- Take a break with LINE Today’s video content- Promo through OfficialAccount
19:00LINE Today / Webtoon
Make your commute more fun with LINE
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DISPLAY
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3.1 LINE TODAY
LINE TODAYDISPLAY
INSTANT AWARENESSCooperates with 100+ media to deliver up-to-date, credible, and informative contents to users.
48 MioMonthly Active Users
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700 MioMonthly Page Views
LINE TODAYDISPLAY
100+ Partners in Indonesia, in Various Categories
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LINE TODAYDISPLAY
LINE TODAYDEMOGRAPHY2020
13% 27% 19% 19% 10% 12%
67% 33%
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LINE TODAYDISPLAY
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TOP 5 CATEGORIES ON LINE TODAY
Trending Lifestyle Entertainment News Showbiz
LINE TODAYDISPLAY
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PREFERRED TIMETO ACCESS LINE TODAY
7 AM 12 PM 7 PM
LINE TODAYDISPLAY
Social Economy Class Occupation
CUSTOMER INSIGHTAll figures are on % - N = 350 respondents
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Status Quota Usage
CUSTOMER INSIGHTAll figures are on % - N = 350 respondents
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LINE TODAYDISPLAY
ADVERTISING SLOT -CPM & CPC BASED
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LINE TODAYDISPLAY
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CPM & CPC BASEDADVERTISING SLOT
CPM & CPC BASEDADVERTISING SLOT
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CPM & CPC BASEDADVERTISING SLOT
Transformer Ad Example
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CPM & CPC BASEDADVERTISING SLOT
Study Case
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Video Outstream - End Article- 15 secs- CTR: 0,9%- 11% completion rate
MIR Skirt Ads- 15 secs materials- CTR: 1,1%- 15% completion rate
COST PER TIMEADVERTISING SLOT
Advertising Slot -CPM & CPC based has a TargetingFeature to be able to target a more specific audience
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ADVERTISING SLOT -COST PER TIME
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LINE TODAYDISPLAY
COST PER TIMEADVERTISING SLOT
Masthead(375x145)
Top Banner Big Size(750x435)
Top Banner Small Size(750x186)
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COST PER TIMEADVERTISING SLOT
Study Case
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Masthead- 5.600.000 impressions- CTR: 0,3%
Top Banner- 2.400.000 impressions- CTR: 0,2%
COST PER TIMEADVERTISING SLOT
Advertorial Carousel Advertorial Digest
Article Highlight -Inventory OptionsHighlight your article 12hr on LINE TODAY Homepage.
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COST PER TIMEADVERTISING SLOT
Sponsored Tab and Section
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Sponsored TabAdding exclusive tab with
format and contents you desired
Sponsored Hashtag SectionCreate special section with selected contents.
COST PER TIMEADVERTISING SLOT
Study Case
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Advertorial Carousel- 1,400,000 impressions- CTR : 3,35%- PV : 57,920
Advertorial Carousel- 1,351,000 impressions- CTR : 5,67%- PV : 25,650
COST PER TIMEADVERTISING SLOT
LINE Today Official Account- LINE TODAY OfficialAccount
informs highlight news to subscribers 3x per day
- Option ad format :Advertorial or Banner Blast
- Time of paid blast can be selected- Let LINE Today audience be
informed with your latest web series update through attractive trailer/ video sneak peak .
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COST PER TIMEADVERTISING SLOT
Advertorial Slot Footer Banner Video Blast
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PRICE LIST
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LINE TODAYDISPLAY
CPM & CPC
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PRICELIST
ItemsPrice
Size Ads Size File DetailsCPM CPC
Scroller Ad (Top) IDR 25.000 - 1125x588 60 – 100 KB Static
Mid Article 0IDR 18.000 IDR 10.000 300x250 60 – 100 KB Static
Mid Article 1
End Article 0 IDR 15.000 IDR 8.000 300x250 / 1200x627 400 KB Static / Native
Video Outstream - Mid IDR 54.000 - Video: 16:9 Image:
1280x720 / 1920x1080
Min 15MB (for 15 secs) (Depends on Video Length) Video
Video Outstream - End IDR 45.000 -
Transformer Ad - End IDR 60.000 - Video: 16:9 Image: 640x535
Video: 12 – 25 MB (Max 30 Secs) Image: Max 150 KB Video & Image Banner
MIR Skirt (Mid) IDR 60.000 - Video: 16:9 Image: 640x173
Video: Max 9 MB (Max 30 Secs) Image: < 500 KB Video & Image Banner
- Free of charge for 2 layers targeting- The next targeting layer will be charged 10% from the buying price
- User capping will be charged 10% from the buying price- Min buying IDR 60 Mio
COST PER TIME
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PRICELIST
Items Price Size Ads Size File Details
Masthead IDR 100.000.000 375x145
60 – 200KB
24hr On LINE Today Homepage
Top Banner Big IDR 60.000.000 750x435 / 300x250(Full-Served Tag)
Add on Material: IDR 5,000,000Top Banner Small IDR 50.000.000 750x186 / 300x250
(Full-Served Tag)
Advertorial Carousel IDR 60.000.000198x132 for thumbnails Highlight position #2 or #3 for 12 hours
Advertorial Digest IDR 75.000.000
Sponsored Hashtag Section IDR 25.000.000 (ask for more details)1 Day
Sponsored Tab IDR 300.000.000 (ask for more details)
Advertorial Slot on OA IDR 200.000.000 (ask for more details) - Slot #7 at 7PM (Landing Page to Article)
Footer Banner on OA IDR 50.000.000 1040x208 maks. 100KB Brand’s Landing Page
Video Blast on OA IDR 100.000.000 Video: 16:9 Banner: 1040x1040 (ask for more details) 1 Time Blast
- No Targeting
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End of Document
