SHOPP ING MADE FUN .

WHO WE ARE

 

Frenzi is a mobile gaming app that makes shopping fun. It creates a new interactive marketing channel that engages users with brands through gaming techniques. Brands can publish highly customisable mini-games that users need to solve to obtain the hidden reward.  

MILLENNIALS ACTIVELY SHOPPING IN UK

ALWAYS ON THE GO

LOW CLICK- THRU RATES

MORE SPEND ON ADVERTISING TO MILLENNIALS VS OTHER GENERATION

AGE 15-35 PAIN | THE MILLENNIALS

22M

500%

BUT IT’S HARD TO REACH OUT TO MILLENNIALS!!

70% BANNER BLINDNESS

INTRODUCING FRENZI: SHOPPING MADE FUN NO PAIN. NO GAME.

WE ARE A FUN BRAND DISCOVERY

EXPERIENCE!

Recommend

THE PAINKILLER

GOODBYE NON-INTRUSIVE ADS. WELCOME GAMES. EASE OF

FINDING COOL BRANDS

SIMPLICITY OF SCROLLING AND DISCOVERING BRANDS

AROUND YOU

EVEN IF THESE ARE ADS, THE “PLAY” BUTTON GIVES A MORE

GAMIFIED FEEL, MAKING IT MORE CLICKABLE TO THE USER

CLICK “PLAY” TO INTERACT WITH THE BRAND AND GET THE

HIDDEN REWARD

Interact

THE PAINKILLER

TIME PRESSURE & GAME CONTENT IS KEY. NEW AND

EXISTING USERS ENTICED TO FIND

THE RIGHT ANSWER.

WE GUARANTEE, THAT EACH BRAND WILL HAVE ATLEAST 10

SECONDS TO DIRECTLY COMMUNICATE ITS MESSAGE OR STORY TO THE USER VIA OUR BRAND BESPOKE MINI-

GAMES.

NO OTHER MARKETING CHANNEL DOES THIS.

Discover

THE PAINKILLER

WHEN USERS WIN, THEY WIN ACTUAL $$$ (UNLIKE

OTHER GAME)

Redeem

THE PAINKILLER

FRENZI SEAMLESSLY BLENDS THE ONLINE-TO-

OFFLINE EXPERIENCE. GENERATING ONLINE/IN-

STORE TRAFFIC

USE QR CODE TO REDEEM OFFER IN-STORE

USE CODE TO REDEEM OFFER ONLINE

SELF – SERVICE TOOL FOR BRANDS: -  CREATE CONTENT - SET BUDGET - GEOLOCATION -  SELECT TARGETING - INCLUDE VOUCHER CODES - SET EXPIRATION DATES

ANY BRAND CAN JOIN. ANYWHERE. BRANDS ARE STILL IN CONTROL

0%   20%   40%   60%   80%  

Click-­‐Thru  Rate  

SOCIAL MEDIA

BLOGS

NEWSLETTERS

WEB BANNERS

FRENZI

Not inventing a new way for brands to spend

money but can fit in pre-existing budgets:

Affiliates

CPA CPM

Sponsorships Target Placements

SO MANY WAYS OF

MAKING MONEY!

5x HIGHER CLICK–THRU RATE OUR TOOL IS BETTER THAN YOURS

Retail Industry contribution to UK economy:

5%

- And this is just London. Frenzi will expand in every major city of the world New York, Berlin, Paris, Madrid, Sydney, Hong Kong…

UK Gaming Industry Annual Growth Rate:

22%

Retail £340bn

 

Gaming £4.2bn

 

CREATES A BIG OPPORTUNITY FRENZI

MIKE CHARALAMBOUS CEO&FOUNDER Shopaholic & Mobile Games Addict

Previous: 1 Startup Exit

CTO ELENA STROUTHOS Full-Stack Developer Previous: Google

CDO KYRIACOS KYPRIANOU Social Media Guru Previous: Google University

ANTONIS PANAYI UX GAME DESIGNER Hard-Core Gamer & UX Designer

Previous: Microsoft

PRODUCT ADVISOR SHADI MAHASSEL Previous: Product Manager at Skype, Advisor to many Global Startups

YIANNIS SOFIANOS FINANCIAL ADVISOR Previous: Director at Deloitte,

Advisor at LVMH Group

WE HAVE THE RIGHT TEAM THE FRENZIES

HEAD OF DEVELOPMENT VUK LEVKOVIC He can Sell You This Pen Previous: Le BonBon Magazine

NOOR BIN LADIN FOUNDING PARTNER Passionate about Design and Disruption

Previous: Wistla

7% 5,126

2:05

£4,723

DOWNLOADS

BRANDS ON BOARD

USERS CLICK-THRU RATE

CONVERSION RATE (73 UNIQUE USERS)

SESSIONS PER MONTH AVG TIME SPENT ON APP

SALES GENERATED THRU APP

WHAT WE HAVE ACHIEVED IN JUST 4 MONTHS

1.5K 227 68% 7%

OUTDOOR USER ACQUISITION

PARTNERSHIPS PRODUCT VISION

Premier League Match (50,000+ User Reach)

Westfield Mall

(20,000+ User Reach)

WERFSTVL Concert (100,000+ User Reach)

Carnaby Street

(200,000+ User Reach)

& THE FUTURE MARKET ADOPTION

ANGEL FUNDING ROUND •  Completed Angel Round of £150,000 at £1M Post-Money •  Undergoing Pre-Seed Round for £350,000

USES OF FUNDS

•  30% Product development •  40% Marketing •  30% Set up, admin + operations

NEXT STEPS

•  Further product development (User Acquisition, Retention Techniques) •  Identify core market •  Improve ways brands interact with users •  Improve conversion rates

GROWTH PLAN FRENZI

THANK YOU Can we make this product a habit for 10M users?

APPENDIX

OUR TARGETS FRENZI

Ci6es   LDN   LDN  +  NYC(MID-­‐2017)   LDN  +  NYC  +  CITY  X      Year   2016   2017   2018   2019  Total  users  on  app   30000   228000   684000   1710000  %  of  Redeem  Click-­‐Through-­‐Rate   3%   6%   12%   20%  Users  who  click  Redeem  annually   900   13680   82080   342000  Avg  CPA  on  sales   8%   8%   8%   8%  

Average  Sale  (£)  per  user   20   20   20   20  Revenue  per  CPA    £1,440.00      £21,888.00      £131,328.00      £547,200.00    

%  users  paying  for  in-­‐app  Purchases   0%   3%   6%   8%  In-­‐app  Purchases  users   0   6840   41040   136800  Avg  In-­‐App  Purchase  fee    £1.00      £1.00      £1.00      £1.00    Revenue  from  in-­‐app  Purchases    £-­‐          £6,840.00      £41,040.00      £136,800.00    

%  of  users  purchasing  directly  from  Frenzi   0%   3%   6%   8%  Users  purchasing  directly  from  Frenzi   0   6840   41040   136800  Avg  selling  price  fee  on  Frenzi    £2.50      £2.50      £2.50      £2.50    Revenue  from  M-­‐Commerce    £-­‐          £17,100.00      £102,600.00      £342,000.00    

Annual  Industry  adver6sing  budget    £3,000,000,000.00      £4,800,000,000.00      £7,680,000,000.00      £12,288,000,000.00    

%  of  companies  paying  for  adverising  services  on  Frenzi   0%   1%   2%   3%  

%  of  their  marke6ng  budget  spend  on  Frenzi   0%   0.50%   1%   1.50%  Revenue  from  adverCsing    £-­‐          £240,000.00      £1,536,000.00      £5,529,600.00    

Number  of  Websites   5   20   80   320  Number  of  Impressions  per  year   30000   1040000   12480000   83200000  CPM  per  1000  Impressions    £3.50      £7.00      £7.00      £7.00    Revenue  from  Game  CustomisaCon    £105.00      £7,280.00      £87,360.00      £582,400.00    

TOTAL  REVENUE    £1,545.00      £293,108.00      £1,898,328.00      £7,138,000.00    

RUNWAY £ FUNDING: 150,000

2016  PRODUCT DEVELOPMENT Q1 Q2 Q3 Q4 £ UI/UX DESIGN         10000 GEOLOCATION         5000 VIRAL LOOPS         5000 CONVERSION TOOLS         15000 BACK-END OPTIMISATION         10000 GAME DESIGNS         20000 GAME DEVELOPMENT         30000

ADMIN & OPERATIONS £ SOFTWARE DEV         20000 BRANDING         5000 BUSINESS DEVELOPMENT         15000 ADMIN         15000

TOTAL FOR 12 MONTHS 150000

Active Non Active

OUR RUNWAY FRENZI

MINI-GAMES FRENZI

Guess The Image

Mini Quiz

Drag The Right

Ingredients Falling Items

Spot The Difference

TWO NEW GAMES ARE BEING DEVELOPED WHILE YOU’RE READING THIS ...