evvnt INVESTMENT DECK 16/2017
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August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | GBP £1M (£1.3M) | 2016/17 evvnt
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Transcript of evvnt INVESTMENT DECK 16/2017
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | GBP £1M (£1.3M) | 2016/17
evvnt
August 2014
IN A NUTSHELL
Ifyou'vea+endedaneventorconferenceinthelast4years,thechancesare,you'vealreadyexperiencedevvnt.With20,000clientsin130countries,theevvntpla?ormisusedtomarket100,000eventseachyearandgenerates£1minrevenue-onethirdofitbysubscripFon.Havingraised£800,000inseedfunding,we'vegrownorganicallyforthelast18months.We'vebeenprofitablesinceJuneandwe'reup53%onthisFmelastyear.We'renowraising£1mofgrowthcapitaltoaccelerate.WewillconvertexisFngbusinesstorecurringrevenueandtargettheremaining4.4billioneventsthatarelistedgloballyeachyear.Withjust0.1%marketshare,we'llturnovermorethan£100mperannum.
SUBMIT ONCE
August 2014
The global leader in events marketing, our mission is to help people promote
and find events. !
MarTech
MISSION SUBMIT ONCE
August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
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Millionsofeventsaremanuallysubmi+edviamulFplemarkeFngpla?ormstothousandsofmediachannelsyetsFllfailtomarketaneventsuccessfully.
• Fragmentedindustryinchaos• 1000’sofpublishers&100’sofservicesavailable• Fickle,mulFchannelconsumer• IneffecFve&complicatedtools• Timeconsuming&expensive• Limitedaccountability• LackofexperFse
August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
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OndemandeventmarkeFngpla?ormconnectedtotheworld’sbesteventmarkeFngservicescreaFngeventsuccessfromasingleeventsubmission.
• 360degreedigitalpla?orm• ConsolidaFonoftools• MulFchanneldelivery• EffecFvepla?orm• Noskillbarrier• Affordable&transacFonal• Endtoendaccountability
August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
English Speaking (30%) $17 Billion USA (17%) $10 Billion UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators” January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
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Expenditure on events market Addressable market
$500billionbeingspentoneventsandconferencesannuallyasnotedbyForresterResearch,with20%typicallybeingassignedtoamarkeFngofficersbudget.
Total addressable market
$58 billion p.a
August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
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Aprofitablecompanywith£1m($1.3m)inrevenuesforecastfor2016,officesinLondon,13fullFmemembersofstaff,89%marginonservicewith53%revenuegrowthquarteronquarter.
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Userbasegrowth
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Quarterlyrevenues
August 2014
was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
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August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
Asingle,intuiFve,transacFonaladd-eventformtechnologythatallowsorganiserstopublishtheireventtoeverymajorrelevantlisFngsitewithonesubmission.It’sfast,easytouseandcomprehensive,givingorganisersthetoolsneededtoreachaswideanonlinepresenceaspossibleandtracktheimpactacrossmulFplechannelsfromonepla?orm.AsthestarFngpointtoeveryeventsubmission,peoplewillbeseamlesslyintroducedtoarangeofrelevantmarkeFngservicestoensureasuccessfulevent.
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evvntly evvnt invvite discovvr MARKETING LISTINGS TICKETING DISCOVERY
August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
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FoundedApril1st2012launchingthefirsteventlisFngaggregator,raised£800kinseedinvestment,acquiredthreecompaniesandawardedanInnovateUKgovernmentgrant.
• £1m/$1.3inannualrevenues• OperaFngin130countries• 20,000customers• 60,000eventlisFngsubmissions• 2meventlisFngscreated• 6000mediapartners• 30strategicpartners&resellers
StrategicPartners
August 2014
Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
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August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
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Havingclosedroundstothesumof£800kofinvestmentfromexisFnginvestors,corporateinvestors,government-backedInnovateUKandindustryleaders,wenowneedabiggerraisetoscale.
• 2Corporateinvestors• 30privateinvestors• FormerManagingDirectoratGoldmanSachs• FormerManagingDirectoratRoyalBankofScotland• FormerManagingDirectorMorganStanley&JPMorgan• FormerGlobalMarkeFngDirectoratUBMConferences• InnovateUKGovernmentGrant
August 2014
WHAT DO WE WANT? £1m ($1.3m) AT £8m ($10.4m) PRE-MONEY VALUATION
Weaverage£53spendperuserandcanacquirenewusersfor£18.Wewillusethe£1mofinvestmenttotrebleourusersandaddnewfuncFonalitythatwillincreasetheir
averagespendby25%.
InaddiFonwewillstrengthenouruniqueposiFonintheeventsmarketbyexpandingintotheUSA,andextendingour
mediapartnerships,makingitalmostimpossibleforacompeFtortoenterourspace.
August 2014evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT ONCE
£1 million investment to create a £100m+ events media & marketing company in 4 years.
• Doublesalesteam• Launchpublishertools&scaledistribu=onofour‘addevent’formtech• Revenuegeographicaldiversifica=on• Launchtwonewservices
• 1meventsubmissions• £6m($7.3)revenuesandprojected£13m($15.8)in2020
2017
2018
2019
August 2014
THE TEAM SUBMIT ONCE
RichardGreen SachaSebbah NathanWard KentDaniels PhilipLardiCEO&Founder CFO HeadofSales CEO-MiddleEast HeadofProduct
RobertSalesas MagdalenaBogdal RadoslawPiatek ArturWlodarczyk Krys=anKoperCTO TechnologyLead SeniorDeveloper SeniorDeveloper SeniorDeveloper
TimChambers LeeMcCabe ColinNunn MaxVon-Etzdorf MarkUnsworthChairman NonExecDirector NonExecDirector NonExecDirector NonExecDirector
BOARD
TECH
MGTS
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISNING | GBP £1M (£1.3M) | 2016/17
evvnt
Richard Green CEO & Founder +44 7787 527499 [email protected] evvnt.media
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