Cashrewards Investment Deck Online Shopping Community - Australia

34
Investment deck March 2017

Transcript of Cashrewards Investment Deck Online Shopping Community - Australia

Page 1: Cashrewards Investment Deck Online Shopping Community - Australia

Investment deck

March 2017

Page 2: Cashrewards Investment Deck Online Shopping Community - Australia

WE ARE THE AIR BnB OF SHOPPING

We hold no stock, have no shopping cart, don’t take

payments, yet we deliver nearly 2% of online in

Australia

People sign up to

Cashrewards.com

for free

Members click

through to shop

as normal on our

1,500 stores

Retailers use their

Ad $$$’s to pay

our members a

commission for

making sales

When the

transaction is

complete “cooled

off” and members

Get Paid to Shop

with Cash Back

Cash Back is

transferred into

your bank

account of PayPal

Account of Ali

Pay account

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Our customers spend on average $150 per order

They order over 1.6 times per month

They rate our service higher than Spotify and Applehttps://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps

Saved me money, that's all that mattershttps://www.trustpilot.com/users/588714500000ff000a6fb2a5

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OUR MISSION IS CLEAR

Give Back

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HOW WE DELIVER VALUE

Save 5% on Fuel

Save 5% on Groceries

Save 10% on Alcohol

Save 5% on Air Travel

Over 700,000 Australians with a home loan potentially

‘at risk’ – Roy Morgan September ’16 http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011

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We offer a market place where

consumers interact directly

with brands/retailers in a value

exchange around Purchase

Intent NOT eyeballs (Irrelevant

Ads)

CONSUMERS BRANDS / RETAILERS

Clever Technology

(Proprietary)

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On a macro level in Australia online media is becoming more and more expensive, now

reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In

this competitive market place the lionshare of online Ad marketing spend sits with

Google Facebook according to Bloomberg in the US, this approximated to 64% of Ad

Spend or an equivalent ratio in Australia

http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-

digital-ad-industry-to-revenue-record . The increase in digital Ad spend is over 25 %

YoY. What is interesting is that Return on Advertiser Spend can be calculated by

dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-

index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every

$1 spend. This is some of worse performance globally in the world.

Cashrewards are uniquely positioned in the market place to solve the problem of

Advertisers paying extreme amounts of money for Ads on Facebook and Google to

reach unengaged audiences that are not delivering sales.

OUR VALUE PROPOSITION IS CLEAR

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Measure

Cashrewards.com

AppNexus/ All

Programmatic

Display Facebook Ads

Google Ad

Exchange

Google AdWords

excluding “Brand”

Keywords

ROAS$1 : $10-$20

Nett

$1 : $4

Gross

$1 : $4

Gross

$1 : $3

Gross

$1 : $4

Gross

Payment Terms

Post Paid 60

days after

cooling off

Pre Pay Pre Pay Pre Pay Pre Pay

Include

cancelationsYes No No No No

Viewability /

Ad Fraud

100% / 0% Bot

Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

100% Viewable /

7-14% Bot Traffic

Conversion Rate 20-80% 0.1% 1% 0.1% 3%

Relevancy / User

clicks

High / Click

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

High / Click

Measurement

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660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the

premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.

$-

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

IAB and NAB Average onlineadvertiser ROAS 2015

Cashrewards Average onlineadvertiser ROAS

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WotIf TESTIMONIAL

The growth of the cashback concept in Australia

presented an opportunity for Wotif and working with

Cashrewards has become an important aspect of our

partner marketing program.

The commitment to delivering value that Cashrewards

provides to both their end customers and partners,

has given us the confidence to continually test a

program of promotions and incentives.

Through on-site placements to email marketing and

beyond, Wotif’s collaboration with Cashrewards has

unlocked a purchase ready audience that we look

forward continuing to grow.

Stephen Wyber,

Senior Marketing Manager, Customer Acquisition for Wotif Group,

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EBAY TESTIMONIAL

eBay is renowned as Australia's largest shopping market,

and Cashrewards is a vital eBay partner in Australia. The

Cashrewards community delivers huge incremental

revenue for eBay, and its member base is growing rapidly.

We acknowledge and thank the team at Cashrewards for

changing online shopping behaviour in Australia, and more

importantly distributing our marketplace offers to a

wider reach.

We fully expect the Cashrewards community to become

the most powerful shopping community in the country

before long. With their mantra of 'Get paid to Shop', they

are hyper-engaged and purchase with such high volume

and frequency that we can’t be anything but impressed by

their performance. We see this relationship maturing and

growing stronger over the next few years.

Head of Internet Marketing eBay, Feb 2016

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Website Traffic Experian Hitwise 2016

3x more visits than Coles Flybuys eStore: Source Experian July 2016

2x more sales than Virgin Velocity eStore: Source eBay July 2016

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall

Pricepal.com.au Ebates TopCashBack

Cashrewards

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CUSTOMERS love Cashrewards.com

https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps

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34%

8%

6%

4%2%

25-34

35-44

45-54

18-24

55-64

65+

GENDER % AUSTRALIA % CASHREWARDS MEMBERS

Female 50.2% 45%

Male 49.8% 55%

Total 100.0% 100.0%

It is commonly known that the youngest 3 demographic age groups are the most affluent segments of people in

Australia.

The Cashrewards community contains twice the national average in all segments which implies the level of

spending power captured by our audience is significant

AGEGENDER

Source: Experian Hitwise 2016

%

Demographics

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Cashrewards report almost half of their

members earn over $150k per annum (nearly 2X

average AU salary of $78,000 in 2016) and the

majority are classed in Mosaic socio-economic

grades A or B

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52% of users purchase from brands that they

had never considered before

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Where cashback was offered AOV increased

121%, with a 250% increase in margin

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Cashrewards report almost half of their

members earn over $150k per annum (nearly

2X average AU salary of $78,000 in 2016)

and the majority are in the youngest age

brackets

52% of users purchase from brands

that they had never considered before

Where cashback was offered AOV increased

121%, with a 250% increase in margin

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Retail Environment is Changing – NORA

Online sales

continue to

grow strongly

In store

growth is

stagnant

15.5% v 1.5%

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SIGNIFICANT Market Opportunity

We Are Just At The Beginning

CASHREWARDS

ONLINE SALE

$350M

CAPTURE NEARLY

2% OF THE DIGITAL

RETAIL MARKET IN

FIRST 2 YEARS

GROWING MARKET

SHARE BY

ATTRACTING MORE

CUSTOMERS

REACHING NEW

AUDIENCES FOR IN

STORE

PURCHASES

BREAKING INTO NEW MARKES

SECTORS INCLUDING

FINNANCIAL SERVIES AND

UTILITIES

BASED ON NAB RETAIL INDEX

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EXPANDING ONLINE

RETAIL MARKET REACH

SIGNIFICANT RECENT RETAIL PARTNERSHIP ADDITIONS WILL DRIVE GROWTH

FASHION

$3.1b

D

DDEPARTMENT

$1.8n

HOMEWARE / APPLIANCES

$4b

MEDIA

$3.3b

PERSONAL

$1.7b

GROCERIES

$3.6bTOYS

$0.8b

FOOD

$1.2b

$22b TOTAL AUSTRALIAN RETAIL http://business.nab.com.au/wp-content/uploads/2016/08/20160729-NORSI-June-2016-Final.pdf

PARTNERSHIPS

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CASHREWARDS IS

RESONATING

C.2,500MERCHANTS

C.230,000CUSTOMERS

UP 1,000

2,500UP 150,000

230,000

Dec ‘15 Dec ‘15

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Online Category Growth

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Deciding Where To Buy - Online

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Channels Used For Research - KPMG

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Why Do People Shop In stores V Deciding Where To Buy

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MERCHANTS’ PROMOTION

CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE

ADVERTISER ON SITE PROMOTION

ON MARKETPLACE

PROMOTION

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Contact details:David Sawicki – Chairman

[email protected]

Mobile +61 418 979 839

Iain Skelton - CFO

[email protected]

Mobile +61 404 041 333