Pinterest is the new ‘big thing’ in socialmedia

Pinterest is a visually focused image sharingsite, centered on interest, lifestyles, andplanning

It lets you to connect people through thethings they find interesting also known aspinning

Pinterest attracts 1,090 visitors per minute

(Source: Social Jumpstart)

Pinterest is retaining and engaging users as much

as 2-3x as efficiently as Twitter (Source: RJ

Metrics)

Of the Total users 55-70% are female (Source:

Imbue Marketing)

59% of Pinterest users are between the ages of 25

and 44 (Source: Experian Hitwise)

65% of Pinterest's global Web traffic is from the

U.S. (Source: Alexa)

Debayan Majumdar

dbnmajumdar@gmail.com

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Once account is created Pinterest will then ask for the account’s interests.

This will help Pinterest suggest users to follow, so select any option that is related to your brand.

In the ‘Settings’ you can:

Edit the email address, email notifications,password, username, etc.

Add/edit the About section, Location andWebsite

Define sharing and visibility settings.

Delete the account.

It is important to make sure the account’svisibility setting is set to ‘OFF’, so theaccount will be indexed in search engines.

Adding a pin is when a user finds an image ona website that they would like to pin

The benefit of adding a pin in this way is thatthe URL associated with the image provides alink back, which encourages more traffic.

The difference between adding a pin anduploading a pin is that the image you areadding is being uploaded from yourcomputer.

A ‘repin’ is similar to an RT on Twitter.

It means that a user has reposted someoneelse’s pin onto one of their pin boards.

To repin an image, simply click the ‘Repin’button.

choose the board that you would like to pinit to and edit the description

Select relevant board to place the image

Tag the image with descriptive words thatwill make the image searchable to others

Share pin via Twitter and/or Facebook. Donot share every pin as this could beconsidered Spam

Tag the image with

Descriptive words that will make the image searchable to others.

And always keep the Pin Etiquette in mind

While signed in to Pinterest, click on the ‘Add +’ button located at the top right of the interface

Select ‘Create a Board’ from the options in the window.

Name your board & choose a Board Category .

There is also an option to choose who else can pin onto this board.

Once you’re finished select ‘Create Board’

Edit Board’ button enables you toCategorize, edit or delete a board

Pinterest is no longer the underdog aftercoming in third behind Facebook andTwitter

Earlier this year, it became one of thebiggest traffic referrals, bringing in moretraffic than YouTube, Google+ and LinkedInCombined

Most images are pinned from a website andtherefore have a link back to the page

This means each of these pins acts like abutton back to the website

Choose the most relevant category

Plan your Pinterest image carefully

Tell a story

Connect with Customers/Followers/Pinners

Reward your pinners

Stay Current