Pinterest for Business 101 - Pinterest for Business 101. INTRODUCTION Pinterest is the newest &...

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Transcript of Pinterest for Business 101 - Pinterest for Business 101. INTRODUCTION Pinterest is the newest &...

  • Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 1

    Pinterest for Business 101

  • INTRODUCTION Pinterest is the newest & hottest social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their pinboards. A pinboard is a collection of ‘pins,’ with a theme. Think of it as a virtual bulletin board.

    Users can either upload images from their computer or pin things they find on the web. Anytime a user pins something from a website, Pinterest will associate an image with it. So, Pinterest is a visual way of sharing information.

    Below is the TekMiss Pinterest account. As you can see, I currently have 8 Pinboards with the titles, “TekMiss Life, “TekMiss Gadgets Apps and Stuff”, “Simply Beautiful,” “DIY Tekno”, “TekMiss Office Coolness”, “TekMiss Art”, “Tekno-Humor”

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 2

    |---Pinboards ---|

    http://pinterest.com/tekmiss/tekmiss-life/ http://pinterest.com/tekmiss/tekmiss-life/

  • WHY ARE BUSINESSES USING PINTEREST?

    Traffic! In October, the website of Time Inc.’s Real Simple magazine got more traffic from Pinterest than Facebook. (source)

    One year after starting her blog, blogger Kate Bryan started pinning her work, she has had more than 10 million page views and has attracted 16,000 blog subscribers! “My top 10 traffic referring URL s are all Pinterest,” says Kate. (source)

    Melanie Duncan, Founder of Entrepreneuress Academy noticed an incredible jump in traffic when she started using Pinterest. She’s gone on to develop a wildy popular video training series called the “Power of Pinning” - which I HIGHLY recommend for a much more in depth training program!.

    GETTING STARTED In order to open an account, you have to be officially invited by someone. You can request an invite from Pinterest, but I have done that many times with no response!

    If you need an invite, send me an email with “Happy Pinnning!” in the subject line! kathy@tekmiss.com

    Now - again, this E-book is showing you how to use this for business purposes. Don’t worry - if you’re an entrepreneur, you can also use it for personal uses (tactfully). If you’re a small business - use the same techniques, just keep the personal life stuff out!

    Look at how TekMiss is set up for the user to see:

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 3

    http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/ http://adage.com/article/digitalnext/real-simple-pinterest-drives-traffic-facebook/231576/ http://www.businessesgrow.com/2012/01/23/pinterest-drives-enormous-blog-and-business-success/ http://www.businessesgrow.com/2012/01/23/pinterest-drives-enormous-blog-and-business-success/ http://powerofpinning.com/video2/?hop=tekmiss http://powerofpinning.com/video2/?hop=tekmiss mailto:kathy@tekmiss.com?subject=Happy%20Pinning! mailto:kathy@tekmiss.com?subject=Happy%20Pinning!

  • Now, view the TekMiss settings:

    more settings on next page...

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 4

    |---First Name ---|

    |---Last Name ---|

    |---Username ---|

    |---Website Address ---|

  • Now, let’s review how the user sees the TekMiss account:

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 5

    |---First Name ---| |---Last Name ---||---LOGO ---| |---About---|

    |---Website, Twitter, Facebook ---|

  • PINTEREST ETIQUETTE Now - before you go setting up your boards... read the following DIRECTLY from Pinterest! People don’t care for businesses using Pinterest simply for promotions.

    **************************************************************************

    Pinterest is special because of the people who use it.

    The guidelines below are based on collective input from people using Pinterest. These are suggestions to help keep our community positive and to ensure that every pin is useful to other people.

    Be Respectful Pinterest is a community of people. We know that individual tastes are personal, but please be respectful in your comments and conversations.

    Be Authentic Pinterest is an expression of who you are. We think being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term.

    Credit Your Sources Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the

    original source is always preferable to a secondary source such as Image Search or a blog entry.

    Report Objectionable Content We do not allow nudity, hateful content, or content that encourages people to hurt themselves. If you find content that violates our Terms of Service or Acceptable Use Policy you can

    submit the content for review by pushing the ”Report Content“ link.

    Tell Us How to Make Pinterest Better We're just getting started, so there are going to be bumps here and there. Let us know what's working, what's not. Even though we don't always have time to respond to each and every email, we take your input

    seriously. You can get in touch with us anytime at http://support.pinterest.com.

    **************************************************************************

    It’s important to use Pinterest to promote interesting places and things.

    Do not use Pinterest JUST for self promotion- add

    “p”interesting pins!

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 6

    http://pinterest.com/about/etiquette/ http://pinterest.com/about/etiquette/ http://pinterest.com/about/etiquette/ http://pinterest.com/about/etiquette/ http://pinterest.com/about/terms/ http://pinterest.com/about/terms/ http://pinterest.com/about/use/ http://pinterest.com/about/use/ http://support.pinterest.com/ http://support.pinterest.com/

  • CREATE YOUR PINBOARDS! Now it’s time to create your pinboards!

    Notice the names of my pinboards: “TekMiss Life”, Tekno Gadgets Apps and Stuff”, “Simply Beautiful”, “D.I.Y. Tekno”, TekMiss Office Coolness”, TekMiss Art”, Tekno Tips!”, Tekno-Humor”

    I mixed in personal interests, hobbies and work boards. By incorporating personal items, I’m being authentic and attracting my perfect clients!

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 7

    |---Pinboards ---|

  • The process is simple, just click on “Add+”

    Then click on “Create a Board”

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 8

  • 1. Type in the Board Name, 2. choose a Board Category and 3. click on “Create Board”

    Next you’ll see the board - but it’s empty.

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    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 9

    |---1 ---|

    |---2 ---|

    |---3 ---|

  • Click on “Add+” again

    And this time add a “Pin”

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  • To add a pin, you need to copy a URL from a website. So, in this case, I went to Etsy.com and found something I loved -a pair of earrings

    1. Copy the URL and then paste it into the box. 2. Click on “Find Images”, 3. Select your pinboard, 4. Type in a description and 5. Click on “Twitter”, 6. “Pin it!”

    And VOILA! Your new pinboard has content!

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    |---1 ---| |---2 ---|

    |---5 ---|

    |---3 ---|

    |---6 ---|

    |---4 ---|

    http://www.etsy.com/listing/101278761/beige-bridal-soutache-stud-earrings?ref=fp_treasury_5 http://www.etsy.com/listing/101278761/beige-bridal-soutache-stud-earrings?ref=fp_treasury_5

  • USING PINTEREST AS A SOCIAL MARKETING TOOL The most obvious way to use Pinterest for a business is to sell your own products!

    In order to to add a price ribbon to a pin, you'll need to put a dollar value in the pin's description.

    Adding the $ will generate a price ribbon. Without a dollar sign, a price ribbon will not appear. This can be done on any pin, from any website, or images uploaded from your computer.

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    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 12

  • This is how the final pin looks on Pinterest:

    When someone clicks on the image - they will go to the page on my website where these are for sale! http://tekmiss.com/socialmediausbling/

    Pinterest 101 - Using Pinterest for Business

    TekMiss.com • Purposeful Online Marketing • Pinterest 101• Page 13