Introduction to Pinterest for Business

Coryon ReddThe Accessible Expert at Coryon.com Internet Marketing530-272-8602Linkedin.com/in/coryonreddFacebook.com/CoryonMarketingPinterest.com/coryon

Go to www.coryon.com/PlacerSocialClass to view this presentation.

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• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards

• Pins allow you to create a board based on a topic

What is ?

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is about Visual Sharing

See something you like online – Pin it.Show your personality & your visual sense

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Share pins, comment and follow• Step 1 – Sign up• Step 2 – Install bookmarklet in your browser(s)• Step 3 – Setup your profile – Image, verify website, your info• Step 4 – Integrate into Facebook, Twitter, and other social

media

Get Started with

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Board – Group of pins related to a topicPrivate Board – Board shared by invitation onlyPin – Add image or video to a boardPinner – If you do a pin, guess what, you’re a pinnerRepin – Find a pin on Pinterest then add to one of your boardsFollow – Get a feed of what your favorite people are doingLikes – Liking a pin adds to your “Likes” not your boards

Glossary

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Pinterest is VERY popular and growing quicklyFastest website to grow to 100 million users

• 12 Million Unique Visitors per month• 68% women, higher income, 15.8 minutes per visit• Most people repin and pin – few comment• http://mashable.com/2012/02/25/pinterest-user-demographics/• http://www.repinly.com/stats.aspx

Who’s on ?

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Pinterest marketing video - http://youtu.be/AfyByLwiIe8Why people like Pinterest – White paper with interviews

http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper

Why do People like ?

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Using bookmarklet – Install in browser as add on or extensionSearch for things you’re interested in

• Create boards for both business and personal• Great way for people to get to know you and what you like

Add image caption and commentsFollow the boards and the users you like Public boards vs. private boards, sharing boards

How to use ?

Set up a business account• pinterest.com/business/create/

Integrate into your website with Follow button• business.pinterest.com/

See what other companies have pinned • Ex. pinterest.com/source/overstock.com/

for Business

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Why Bother?• Is your market on Pinterest?• Review Pinterest demographics

Is your Business Engaging?• Can you create good content?• Do you have a good eye for images?

Marketing

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Do you have a Strategy?• Add Pinterest to your marketing plan• Create an editorial calendar

Can Pinterest be an Easy Addition?• It can be simple, but don’t expect much• Be active – Pin, repin, comment

What Really Matters on Pinterest?• Show your personality, consider a

marketing campaign, networking

Strategy

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Set goals for contest - Sales, branding, social engagementSet budget and staff timeWhat are you giving away? – It has to be worth winningHow long will the contest run? – Shorter is betterHow will people enter contest?• Comment on your board• Pin an image from your site• Create their own board

Track entrys• Use hashtags to track ie.#coryon• Set email notifications to track pins

Planning a Contest

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Build a graphic and pin it to a Contest boardReward everyone who entersPromote – Blog, Facebook, Twitter, Email, Google+• Post daily with contest updates

Pick a winner – Pick your favorite or random.orghttp://www.socialmediaexaminer.com/pinterest-contest/

Track results – Did you meet your goals?

Running a Contest

Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/

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How to run a Pinterest contesthttp://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-contest-on-pinterest/

Before running a contest consider the laws of your state:CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml

How to run a social media contesthttp://unbounce.com/social-media/social-media-contests-for-beginners/

Very good powerpoint on how to run an online contesthttp://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-contest-or-sweepstakes

Contest Resources

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Etsy.com Case Study from Pinterestbusiness.pinterest.com/case-study-etsy/

Pinterest Contest Case Study www.marketingsherpa.com/article/case-study/email-marketing-pinterest-contest#

Beyond Facebook & Twitter: Case Study batteries4less.com

www.youtube.com/watch?v=08M_FFJwe64

Case Studies

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Search on Pinterest for your market• Tip – Use Google and limit search to last week or month• Ex. Search for “pinterest ‘keyword’ “• Use search tools to limit to very recent pages

Create a video board – Share resources you likeUse #hashtags to track trends and promote your bizPinterest Analytics - business.pinterest.com/analytics/

Tricks and Tools

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Pinterest ReferencesPowerPoint on how to user Pinterest

http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788 Pinterest as a shopping referral tool

http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/Article about Pinterest marketing with good tipshttp://www.stepforth.com/blog/2012/pinterest-marketing/The Marketer’s Guide to Pinterest for SEOhttp://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspxMany resources, tools and articleshttp://agbeat.com/lists/37-pinterest-resources/Pinterest articles from Social Media Examinerhttp://www.socialmediaexaminer.com/tag/pinterest/Good white paper with interviews of why people like Pinteresthttp://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper