Intranet Engagement Conference - Intro & measurement top line
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#iengage2015 Vanilla Wifi: W1W5BB321
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Transcript of Intranet Engagement Conference - Intro & measurement top line
#iengage2015
Vanilla Wifi: W1W5BB321
AGENDAKEVINMeasuring Engagement
DANEngagement Strategy
NICKBehaviouralEconomics
SIMONDesigning for Engagement
WEDGECreating Engaging Content
ROSIE MAT REENA NATALIE
BREAK
MEASURING INTRANET ENGAGEMENT
The Completeness Problem
The Overview Problem
The Comparison Problem
Consider a hypothetical fully engaged intranet. How would it look?
100% of userbase
visit the site every day
view 10 pages every day
perform each possible form of interaction once per visit
INTRANET ENGAGEMENT MODEL
100% of userbase
visit the site every day
view 10 pages every day
Interest(visitor quantity)
(visit frequency)
(visit depth)
perform each possible form of interaction once per visit
Activity
VISUALISINGINTEREST
100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)
Interest
visitor quantity
visit frequency
visit depth
Partial Interest
50%50%
50%( 50% x 50% x 50% )
Interest =
12.5%
VISUALISINGACTIVITY
Activity
perform each possible form of interaction once per visit
1 search =
1 like = 1 download =
1 comment =
etc.
100% ACTIVITY
perform each possible form of interaction once per visit
ACTIVITY = 50%
If each visitor performed half the number of possible interactions on each visit.
ENGAGEMENT =
Interest x Activity
Interest = 12.5%Activity = 50%
ENGAGEMENT =
6.25%
(compared to the total potential of the site)
ENGAGEMENT = 6.25%
Interest
Activity
100% Engagement
TO SUMMARISE
1. External Benchmarking2. Internal Diagnosis
1. External Benchmarking2. Internal Diagnosis
www.smallworlders.com/SubmitYourData
SizeXS (1-100), S (101-150), M (501-1000), L (1001-10000), XL (+10000)
Type of siteN (Content/News/Comms), C (Collaborative), T (Transactional), O (Other)
Types of interactions availableNumber of Passive types - Number of Active types - Number of Advocative types(e.g. 3-5-3)
1. External Benchmarking2. Internal Diagnosis
COMMUNITYGet everyone interacting, sharing ideas and successes, and networking with colleagues across the Group.
INFORMATIONMake sure everyone has access to information that will help them do their job better, including research reports and data on the Group’s customer base and market landscape.
INSPIRATIONGive people a glimpse of future possibilities, through reports on new marketing innovations and emerging trends.
content
Social
The site is social and nothing else
Misconception of the goal of the site
content
Social
Content
Re-launch
August 2013
Oct/Nov 2012
Dec 2012 May 2013 Aug 2013
Jan 2013
1. External Benchmarking2. Internal Diagnosis
Finally
