SEO

INTERNATIONALSEOInternational SEO (Search Engine Optimization) is complex, and in order to achieve the best Google ranking, you have to know what you are doing. It is important to continuously update your knowledge of SEO trends and developments. Therefore, we have a close cooperation with an external company providing SEO consultancy, keyword validation and other SEO-related services. The services we provide to our clients vary depending on the client type, markets, competition and product type - there is no such thing as a standard process for international SEO projects. There are as many SEO workflows as there are clients. This is why we cooperate closely with both the client and our SEO partner when setting up a workflow to match the SEO needs of the specific client. In most cases, our external partner is an integral part of the workflow.

We offer two different types of SEO services: Screening and Localization. For each service we offer two packages that can be used separately or combined in different ways.

INTERNATIONAL SEO

SCREENING Our screening services can help you make the most of your SEO budget. SEO doesn’t necessarily make sense in all markets or industries, and our screening products can help you establish in which cases SEO will actually bring results. Or put in other words: it will help you avoid spending money on nothing.

Our two screening products can be combined: We start off with the initial market screening of all the markets you are considering doing SEO for, and where applicable we do the in-depth screening of the relevant markets based on the results from the initial screening.

IN-DEPTH SCREENING

• Selection of landing pages where SEO should be prioritized

• Evaluation of the competitors’ top landing pages and recommendation of initiatives that will give you higher rankings than your competitors

Price: 175 € per language

or

75 € per language (after initial market screening)

INITIAL MARKET SCREENING

• Analysis and evaluation of whether it makes sense to do SEO for a specific market within the client’s industry

Price: 100 € per language

INTERNATIONAL SEO

LOCALIZATION When you have defined your SEO relevant markets and which pages and keywords you wish to localize, we can assist you with the localization. The two packages within this service can be combined according to your involvement in the process of validating and selecting the localized keywords.

SEO-LOCALIZATION – WITHOUT VALIDATION

Localization of keywords, meta texts and body texts

• SEO-translator localizes keywords and suggests alternatives at the same level

• Client validates the keywords and selects the keywords to be used

• SEO-translator translates the meta and body texts using the selected keywords and keeping length restrictions

Price: 4 € per keyword

SEO-LOCALIZATION – WITH VALIDATION

Localization of keywords, meta texts and body texts

• SEO-translator localizes keywords and suggests alternatives at the same level

• SEO agency validates the keywords and provides ranking scores

• Translator and/or client selects keywords based on the scores

• SEO-translator translates the meta and body texts using the selected keywords and keeping length restrictions

Price: 7.50 € per keyword

INTERNATIONAL SEO

WORKFLOW SCENARIOSThe two screening packages and the two localization packages can be combined in different ways. Our specialized SEO project managers will have a close dialogue with you concerning what makes the most sense in your case. There are several different options, but below you will find some examples of different scenarios where we recommend different workflows:

SCENARIO 1The client is a large global company, launching a new global website in 30 languages. The company has invested a lot of time and money in the SEO of their English site and wishes to optimize the language versions for all their markets.

OUR WORKFLOW RECOMMENDATION:

The initial market screening will establish in which markets SEO efforts would make sense. It could for instance result in performing the next two steps of the workflow in only 10 of the 30 languages. Hence, this process will help the client focus on SEO where the company will in fact benefit from the efforts. This ultimately saves the client a lot of time and money.

INITIAL MARKET SCREENING,30 MARKETS

IN-DEPTH SCREENING

OF SELECTED LANGUAGES

SEO LOCALIZATION – WITH VALIDATION

OF SELECTED LANGUAGES

SCENARIO 2The client is a global company, launching a new global website in 15 languages. The company has vast in-house SEO knowledge and has worked intensively with SEO and market research.

OUR WORKFLOW RECOMMENDATION:

The initial market screening will, again, establish in which markets SEO efforts are sensible. Since the client has internal SEO experts, we recommend that the in-depth screening and the keyword validation is handled in-house. The results of the market screening will establish which markets the company needs to focus on.

INITIAL MARKET SCREENING,15 MARKETS

SEO LOCALIZATION

– WITHOUT VALIDATION OF SELECTED LANGUAGES

INTERNATIONAL SEO

WORKFLOW SCENARIOS

SCENARIO 3The client is a global company, launching a new website. The previous website was in six languages, five of them were SEO-optimized and showing good results. The new website will be in the same six languages as the previous website, but with more product landing pages. Hence, there will be more keywords than on the previous website.

OUR WORKFLOW RECOMMENDATION:

Since the company already knows the relevant markets, a screening is not necessary. We suggest that we handle the localization and validation of keywords and the translation of meta texts and body texts.

SEO LOCALIZATION

– WITH VALIDATION

DO YOU HAVE QUESTIONS REGARDING INTERNATIONAL SEO?THEN PLEASE FEEL FREE TO REACH OUT TO US AND LET US TELL YOU MORE ABOUT THE FIRST STEPS.Peter Davidsen Sales and Marketing ManagerTel +45 86 20 48 08Mobile +45 22 64 52 15peter.davidsen@worldtranslation.com