International SEO - Be Wizard 2011

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    09-May-2015
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The presentation I did at Be Wizard 2011 on International SEO.

Transcript of International SEO - Be Wizard 2011

  • 1.International SEO:The Challenges Facing International Brands
    Hannah Smith

2. About Me Slide Will Go Here...

  • Lead SEO at Distilled

3. 11 years in marketing 4. 5 years retail marketing (POS /Sales Promo) 5. 3 years direct response (press / direct mail / sponsorship) 6. 3 years online (SEO, PPC, CRO)Email:[email protected]
Twitter:@hannah_bo_banna
LinkedIn: uk.linkedin.com/in/hannahsmith
7. What Ill Be Covering

  • What is the challenge?

8. TLD / Sub Folder / Sub Domain 9. Branding considerations 10. Ranking Factors for International SEOImage credit:http://www.flickr.com/photos/umisef/586964512/sizes/m/
11. Good rankings in one country dont necessarily translate - even if theres no language barrier...
12. French Results (France)
13. French Results (Canada)
14. UK Results
15. US Results
16. Why?
A good result for the USA; is not necessarily a good
result for the UK & vice versa:

  • BestBuy top USA result

17. Dont ship to the UK 18. All prices in $ 19. Play top UK result 20. Dont ship to the USA 21. All prices in