International seo sms india 2011

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Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.

Transcript of International seo sms india 2011

  • 1. International SEO
    CEO Summit
  • 2. Table of Contents
    • Introduction
    • 3. How Geolocation Works
    • 4. Language and Translation
    • 5. Linking Issues
    June 2008
    2
    Copyright 2008 McAnerin International Inc.
  • 6. McAnerin International Inc is a search marketing company specializing in international SEO
    June 2008
    3
    Copyright 2008 McAnerin International Inc.
  • 7. Internationalization
    Domain Language Culture Geolocation
    June 2008
    4
    Copyright 2008 McAnerin International Inc.
  • 8. Geolocation
    Identification of a webpage as
    belonging to or being relevant for a particular country.
    • Country Code Top Level Domain (ccTLD)(BEST All Engines) .ca, .cn , .uk, .mx, etc
    • 9. IP Address
    • 10. Link Analysis
    June 2008
    5
    Copyright 2008 McAnerin International Inc.
  • 11. Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    6
    Copyright 2008 McAnerin International Inc.
  • 12. Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    7
    Copyright 2008 McAnerin International Inc.
  • 13. Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    June 2008
    8
    Copyright 2008 McAnerin International Inc.
  • 14. Geolocation
    www.domain.com
    domain.com
    Geolocation of WebsiteBased on ccTLD (.ca)
    www.domain.ca
    Default.html
    June 2008
    9
    Copyright 2008 McAnerin International Inc.
  • 15. Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    ?
    June 2008
    10
    Copyright 2008 McAnerin International Inc.
  • 16. Geolocation
    www.domain.com
    204.156.44.132
    domain.com
    204.156.44.132
    Geolocation of WebsiteBased on Hosting Location
    Default.html
    ?
    June 2008
    11
    Copyright 2008 McAnerin International Inc.
  • 17. Geolocation
    www.domain.com
    domain.com
    www.domain.ca
    Default.html
    ?
    June 2008
    12
    Copyright 2008 McAnerin International Inc.
  • 18. Geolocation
    Display URL Tactic
    www.domain.ca
    ?
    www.domain.com
    June 2008
    13
    Copyright 2008 McAnerin International Inc.
  • 19. Geolocation
    Display URL
    www.domain.ca
    10 Links
    .ca
    www.domain.com
    5 Links
    June 2008
    14
    Copyright 2008 McAnerin International Inc.
  • 20. Geolocation
    Display URL
    www.domain.ca
    5 Links
    .com
    www.domain.com
    10 Links
    June 2008
    15
    Copyright 2008 McAnerin International Inc.
  • 21. Geolocation
    Display URL
    www.domain.ca
    5 Links
    .com
    www.domain.com
    10 Links
    June 2008
    16
    Copyright 2008 McAnerin International Inc.
  • 22. Geolocation
    Display URL Tactic
    Key: use a park, not a redirect. Response code should be 200OK
    • Since its difficult to control IBLs, use internal linking
    • 23. Sitemap (or secondary sitemap) recommended
    • 24. Link normally with .com to pages within navigation, etc
    • 25. Link to each page once from a geolocation sitemap using ccTLD
    With only one link using ccTLD to each page,
    the navigation + IBL links will force the display URL to be the .com
    June 2008
    17
    Copyright 2008 McAnerin International Inc.
  • 26. Language and Culture
    • Local terms football
    • 27. Different types of spelling UK vs US English
    • 28. Popular culture (sports, media, etc) references
    • 29. Translation Issue: Chevy Nova
    • 30. Cultural Issue: Up the Creek
    June 2008
    18
    Copyright 2008 McAnerin International Inc.
  • 31. Language: SEED
    Symantec Expression Equivalency Document
    OriginalEnglish
    EnglishSEED
    ChineseSEED
    ChineseDocument
    EN
    EN
    EN-ZH
    ZH
    June 2008
    19
    Copyright 2008 McAnerin International Inc.
  • 32. Linking Issues
    • Too many links Big problem with Asian sites
    • 33. Nofollow, First anchor text counts
    • 34. Strategic internal linking is excellent way to deal with multiple languages
    • 35. Language switching:
    • 36. No Surprises
    • 37. Clear indication of target
    • 38. Same page, different language
    • 39. Different language site
    June 2008
    20
    Copyright 2008 McAnerin International Inc.
  • 40. Questions?
    June 2008
    21
    Copyright 2008 McAnerin International Inc.