Heini van Bergen - International SEO
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Transcript of Heini van Bergen - International SEO
International SEO
Heini van BergenManager operationsTribal Internet Marketing November 2008
Google is King
But not everywhere in the world
Source: Oxyweb
Worldwide Search market shares
Source: Comscore
Asia – Pacific market shares:
Source: Comscore
Some facts about Baidu:
-Baidu serves up to 7.5 billion (!) searches a month
-Baidu’s web index contains over 740 million web pages
-Baidu is ranked 11th on Alexa’s worldwide ranking
-“Fact”: Baidu get’s paid to remove negative listings on formula
-Baidu is moving towards B2B, competing Alibaba
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Russia market shares:
Source: Comscore
Some facts about Yandex:
-Largest Russian Search Engine and Web Portal
-Yandex serves around 1.5 billion (!) searches a month
-Yandex Schedules IPO for 2009
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To take home
Numbers to take home:
-Around 80 billion searches monthly
-6 out of 10 searches conducted on Google sites
-So 32 billion are on Non-Google websites
So... Take a look abroad and go international!