International SEO Best Practices 2014

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    16-Aug-2015
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Transcript of International SEO Best Practices 2014

  1. 1. International SEO Optimizing for Websites with Locations Across the World
  2. 2. Agenda Overview of International SEO Choosing a Domain Hosting On-Page Optimization Off-Page Optimization Resources
  3. 3. Overview
  4. 4. International SEO aims to improve organic search visibility for websites that are targeting multiple countries. This includes important things like: Choosing the proper ccTLD (country code top level domain) Hosting On-page and off-page optimization strategies Overview
  5. 5. Choosing a Domain
  6. 6. Choosing a Domain An important part of an international SEO strategy is choosing the top level domain based on your target country. IANA - The institution that runs TLDs (Top-Level Domains) and deals with the assignment of IP addresses, ranges, ports, and related attributes.
  7. 7. Hosting
  8. 8. Hosting Website Speed Your servers proximity to your visitors affects its speed Local Search Engine Visibility Hosting your clients site on a local IP can help improve your visibility in that countrys search engines.
  9. 9. On-Page Optimization
  10. 10. On-Page Optimization Hreflang Tag XML Sitemap
  11. 11. On-Page Optimization Hreflang tags may not help you increase traffic; instead, the goal of using them is to serve the right content to the right users. Hreflang Tag *Note: Google uses the hreflang tag, while Bing uses language meta tags.
  12. 12. On-Page Optimization XML Sitemap Create a sitemap listing out the alternative versions of each web page in the languages you have available.
  13. 13. On-Page Optimization
  14. 14. Off-Page Optimization
  15. 15. Off-Page Optimization Link Building The Value of a link is based on Popularity Content Quality of the Site Anchor Text Number of Domains Linking
  16. 16. Off-Page Optimization
  17. 17. Off-Page Optimization Ways to Build Country-Specific Links Local Directories Add your clients business to directories used in the target country
  18. 18. Off-Page Optimization Ways to Build Country-Specific Links Links from Local News Outlets & Bloggers Pay attention to citations of your business from local newspapers and anyone sharing news or comments about your clients products or services.
  19. 19. Resources
  20. 20. RESOURCES Helpful Websites: IANA www.internetassignednumbersauthority.org/ MOZ Intl Learning Content Learning > International SEO MOZ Intl SEO Checklist Intl SEO Checklist Google WMT https://support.google.com/webmasters/answer/18 9077?hl=en
  21. 21. RESOURCES International SEO Thought Leaders: Ann F. Kennedy - @annekennedy Michael Kahn Performics Bill Hunt @billhunt