Influence of Social Media in Business

7/24/2019 Influence of Social Media in Business

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INFLUENCEOF SOCIAL

MEDIA IN

BUSINESCOMPUTER ASSIGNEMENT


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What is social media?In simple words the Medias we use for

socializing is called social media.

Social media are computer-mediated tools

that allow people to create, share or exchange

information, ideas, and pictures/videos in

virtual communities and networs. Socialmedia is de!ned as "a group of Internet-#ased

applications that #uild on the ideological and

technological foundations of We# $.%, and

that allow the creation and exchange of user-

generated content."&'( )urthermore, social

media depend on mo#ile and we#-#asedtechnologies to create highl* interactive

platforms through which individuals and

communities share, co-create, discuss, and

modif* user-generated content.

+ll social media we# sites are not that

popular. Some have great viralit* and someare unnown to most. Social media

technologies tae on man* dierent forms

including #logs, #usiness networs, enterprise


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social networs, forums, micro#logs, photo

sharing, products/services review, social

#oomaring, social gaming, social networs,

video sharing and virtual worlds.

Some famous social Medias are )ace#oo,

witter, interest, inedin, Instagram and

0outu#e.

Social Medias and #usiness1

Mareting research1 Mo#ile social media

applications oer data a#out o2ine consumer

movements at a level of detail heretofore

limited to online companies. +n* !rm can now

now the exact time at which a customer

entered one of its outlets, as well ascomments made during the visit.

3ommunication1 Mo#ile social media

communication taes two forms, the !rst of

which is compan*-to-consumer in which a

compan* ma* esta#lish a connection to a

consumer #ased on its location and provide

reviews a#out locations near#*. he second

t*pe of communication is user-generated

content. )or example, Mc4onald5s oered 67


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and 6'% gift cards to '%% users randoml*

selected among those checing in at one of

the restaurants. his promotion increased

chec-ins #* 889 :from $,';< to $,=,resulted in over 7% articles and #log posts,

and prompted several hundred thousand

news feeds and witter messages.

Sales promotions and discounts1 +lthough in

the past customers had to use printed

coupons, mo#ile social media allows

companies to tailor promotions to speci!c

users at speci!c times. )or example, when

launching its 3alifornia-3ancun service, irgin

+merica oered users who checed in through

at one of three designated @order Arill taco

trucs in San )rancisco and os +ngeles#etween '' am and 8 pm on +ugust 8', $%'%,

two tacos for 6' and two Bights to Mexico for

the price of one.

Celationship development and lo*alt*

programs1 In order to increase long-term

relationships with customers, companies are

a#le to create lo*alt* programs that allow

customers who chec-in regularl* at a

location to earn discounts or pers. )or


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example, +merican Dagle Eut!tters

remunerates such customers with a tiered

'%9, '79, or $%9 discount on their total

purchase.

D-3ommerce1 Mo#ile social media applications

such as +mazon.com and interest are

inBuencing an upward trend in the popularit*

and accessi#ilit* of e-commerce, or online

purchases.

When creating a )ace#oo #usiness strateg*,itFs important to thin through what *ou want

to achieve. Is *our goal to mae ads and drive

traGc to *our we#site H perhaps a we# shop


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where visitors can mae a purchase H or do

*ou want to drive traGc to a )ace#oo fan

page where visitors can lieJ what *ou do?

Man* #usinesses #ene!t from #oth, so

perhaps a com#ination is the #est choice. Kust

mae sure *our primar* reasons for #eing on

)ace#oo is clear #efore *ou start woring.

)ace#oo allows *ou to !nd, de!ne and

understand the demographics for *ourproduct. When *ou now who *our customers

are, *ouFre a#le to provide the right audience

with the right product or service.

We also provide a user guide to use when

setting up )ace#oo campaigns together with

a live-chat service *ou can contact whatevertrou#le *ou have when creating or pu#lishing

ads.

here are man* online clothing, accessories

and gadgets stores doing #usiness online

successfull* all over @angladesh. he* are

providing fast and eGcient home deliveries


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0ouu#e is not Lust a forum for !nger-#iting

#a#ies, dogs on sate#oards, and ids who

reall* lie Star Wars.

It5s also an opportunit* to maret *our

#usiness to millions of people for next to

nothing.

ots of companies are now using we# videos

to reach out to current and potential

customers. he*5re #uilding more personal

relationships with their client #ase and

reaping the #ene!ts of this creative indirect

mareting strateg*.

his platform is perfect for small #usinesses.

here are no #ig #udgets reuired -- Lust a

video camera, a little creativit*, and thishand* guide.


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If *ou create a compan* Instagram accountand if *ou have other social media accounts,

*ou can pu#lish *our photos on witter,

)ace#oo, )licr, um#lr, osterous, and

)oursuare, or send them to email addresses.

Instagram users can choose to followJ *our

compan* account. he* will see *our photosin their feed and it allows them to lie,J

comment on, or Cetweet *our compan*Fs

photos, allowing them to go viral. here are a

lot of outdoor ads that promote Instagram

accounts of companies in order to raise the

num#er of followers on Instagram. Dxample,the* can place a #ill#oard with a photo from

Instagram and write #elow1 clic on an image

to view information a#out the new Instagram

3ontest on an Instagram pageJ.


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0ou can add !lters to their photos H this is the

uniue feature among others. 0ou can create

a speci!c color, shade, and loo for *our

photos to match the message or mood that*ou want *our audience to sense. 4onFt limit

*ourself on the t*pes of images that *ou postN

#e creative and show the connection #etween

the image and *our #rand.

0ou can also put *our #usiness on the map.

Aoogle uses +uthorship to create a visual tie

#etween *ou and the content *ou pu#lish. he

enhanced search result listings help readers

identif* *our content at a glance and help *ou

#uild authorit* and inBuence.

he AoogleO #adge allows *ou to lin *our

AoogleO page to *our we#site. Psing the

#adge will help *ou increase *our AoogleOaudience from *our we#site and from within

search results.


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Qashtags are a useful tactic to get added

exposure to users #e*ond *our followers and

AoogleO has recognized them for a long time.

@oost followers and exposure on AoogleO for

*our #usiness page instead of *our personal

pro!le when *ou interact with others on

AoogleO as *our page. o mae the switch

from *our personal pro!le to *our page, clic

the dropdown arrow next to *our picture at

the top right of *our AoogleO screenN *our

page will #e listed under *our active pro!le.

Simpl* clic on *our page and *ouFre read* to

go.

AoogleO has a large variet* of communities

to choose from, similar to the selection *oumight !nd on )ace#oo or inedIn. If *ou

canFt !nd the right communit* for *our

#usiness, *ou can create it using *our

personal pro!le or *our page.

AoogleO has replaced Aoogle laces andcustomers who are on AoogleO leave reviews

on *our local AoogleO places page regardless

of whether *ou are active there.


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inedIn can #e a great wa* to promote *our

home #usiness.

Simpl* #* creating a inedIn pro!le, #uilding

*our connections and eeping *our account


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updated, *ou can get the attention of

potential clients and customers.

It gives *ou exposure to people hunting for

products or service.

4ispla*ing *our recommendations from others

on inedIn.

+ggressive mareting included posting regular

status updates, taing part in conversations,

answering uestion, doing inedinadvertising, upgrading to a paid inedIn

mem#ership.

+dding inedIn to *our mareting strateg*

can #e a great idea. If *ou have the time, *ou

can learn to do ever*thing *ourself. If not, *ou

might consider hiring a specialist or virtualassistant to handle some of the tass for *ou.

+dmittedl*, inedIn doesn5t wor for ever*

t*pe of #usiness, #ut it can wor for most and

should #e given full consideration if *ou want

*our #usiness to succeed and grow.


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0our witter account and pro!le are thefoundation of *our witter experience. ItFs

*our chance to tell *our #usiness stor* to the

witter communit*.

witter uses two dierent images to represent

*our account. ItFs important that *ou tae

advantage of #oth of these images to tell *our#usiness stor*. 0ou upload these images

under ro!le in *our account settings.

ItFs important that *ou complete *our witter

account pro!le completel*. Dach feature gives

more details a#out *our #usiness that

contri#ute to *our #usiness stor*.

When *ou follow another witter user, *ou

su#scri#e to read what the* share. So #e

selective a#out whom *ou follow, especiall* at

!rst.

Ene of the great strengths of witter is the

a#ilit* to focus on people in *our own

#ac*ard.


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Dxpand 0our +udience with Qashtags and

organize 0our )ollowers Into 3onversation

ists.

ideo and photographs is another powerful

wa* to tell people a#out *our #usiness.

Ao Mo#ile with witter.

3onnect *our online presence.

Increase 0our @rand +uthorit*

4o *ou want to esta#lish authorit* in *our

!eld? his is a common goal for man*

#usinesses on interest.

Dxpand 0our Ceach

4o *ou want to expand *our reach and grow

the size of *our audience? 3onsider

leveraging the communit* on interest.

4rive raGc to 0our Site

+re *ou interested in getting more traGc to*our site? hen consider using interest. @eth

Qa*den, author of inBuence, revealed that


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interest drives more referral traGc than

inedIn, AoogleO and 0ouu#e com#ined.

Mareting 4eveloper artners :M4> is a

program that helps #usinesses optimize and

scale their interest mareting and improves

interest for inners.

Some mareting ideas are to mae pin

friendl* posts, pin a#out *our customers, pin

as a team, create themed #oards, pin usefulcontents and create appealing content.


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Rotes and references1

Kump up Taplan +ndreas M., Qaenlein Michael :$%'%>. "Psers of

the world, uniteU he challenges and opportunities of socialmedia". @usiness Qorizons 78 :'>. p.


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functional #uilding #locs of social media". @usiness Qorizons 7;1

$;'H$7'. doi1'%.'%'.

3onverging Media ;th Ddition. Rew 0or, R01 Exford Pniversit*

ress. p. '=V. IS@R VX=-%-'V-V8;$8%-8.

Kump up Murth*, 4hiraL :$%'8>. witter1 Social 3ommunication in

the witter +ge. 3am#ridge1 olit*. pp. XH=. IS@R VX=-%-X;7


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Thankyou!

Influence of Social Media in Business

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