Social Media ROI: Return On Influence
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Return on Influence in Financial Services Presentation by : Victor Gaxiola, Social Media Strategist, Red 7 Marketing Mark Cohen, Assistant Vice President, Digital Media, Cambridge Investment Research Social Media ROI
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Presented on BrightTalk on June 16th. To see a replay of the presentation visit: http://ow.ly/5u7Np Here is a summary of the presentation: Social Media Return on Investment (ROI) is difficult to measure and often a road block to participation. For our discussion, we suggest the Financial services industry adopt a new ROI-the Return on Influence to assess how they can leverage social media tools to engage, enrich, educate and entertain. In the presentation, we review: * The fundamentals of social networks and influence * The five factors of influence (Value, Trust, Engagement, Reciprocity, and Advocacy) * Social Media amplification of influence * The Return on Influence * The next generation of advisors and investors Explore how to use social media to increase your online influence and expand the value you add to your clients.
Transcript of Social Media ROI: Return On Influence
Return on Influence in Financial Services
Presentation by :
Victor Gaxiola, Social Media Strategist, Red 7 Marketing
Mark Cohen, Assistant Vice President, Digital Media, Cambridge Investment Research
Social Media ROI
PresentersVictor GaxiolaSocial Media StrategistRed 7 Marketing
Mark CohenAssistant Vice President, Digital MediaCambridge Investment Research
Presentation The fundamentals of social networks and
influence
The five factors of influence Value, Trust, Engagement, Reciprocity, and
Advocacy
Social Media amplification of influence
The Return on Influence
The Next Generation of Advisors and Investors
Social Networking
Regulations
Websites
ROIReturn on Investment
Return on INVESTMENT
Return on INFLUENCE
TrustValue
EngagementReciprocityAdvocacy
Trust• Personal Brand• Built on Interactions• Offline influence• Establishing credibility• Takes time
Value• Provide a unique perspective• Competitive differentiators • On-going
Engagement• Deepens relationship• Frequency of connection• Authentic voice• Encourages interaction• Time commitment
Reciprocity• Positive actions• Share your value proposition• Regulatory concerns• Positive and negative feedback
Advocacy• Your biggest fans• Raise awareness of your brand • Increased interactions• New opportunities
Amplification
metrics
metrics unique
Best Practice
s
Develop a strategy based on:
Audience
Objectives
Resources
listen
connect
add value
Prospecting
next generation
Traditional
Next Generation
Mobile
Mobile
summary
Thank you!Connect with:
linkedin.com/in/markhcohenlinkedin.com/in/victorgaxiola
linkedin.com/company/cambridge-investment-research
red7marketing.com
