Influence of Social Media

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Social Media: It refers to media for social interaction with web-based and mobile technologies

to turn communication into interactive dialogue.

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What can Social Media do?

• Build a social network• Enhance relationships with customers• Build our company’s brand• Be a customer service tool

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What are the popular social media channels?

• Facebook • Twitter • YouTube • LinkedIn • Blogs

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Factors of Social Media Influence

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Following are the factors effecting influencer’s ability to persuade

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Credibility: The influencer's expertise in a specific domain of knowledge.

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Bandwidth: The influencer's ability to transmit his expert knowledge through a social media channel.

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Following are the factors for target’s tendency to be influenced

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An influencer should be able to deliver relevant information to the ‘target’.

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Select a right kind of social media channel to communicate the key message to the ‘target’ audience.

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Deliver knowledge to the ‘target’ at the right time or when the ‘target’ needs that information.

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The influencer should be able to build confidence in the mind of a ‘target’ to influence the latter.

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What are the tools to monitor social media

influence?

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Klout

It provides you with a daily summary of your organization’s or team member’s social influence.

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Facebook Insights

This equips you to monitor the social influence of your Facebook page.

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Facebook Google Analytics Tracker

You can track visitor statistics, traffic sources, visitor countries and key word searches with this tool.

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Advanced Twitter Search Function

It can be used to find tweets about yourself or your products or services. Similarly, it can help you find out who is tweeting

about your content.

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YouTube Insight

It enables you to view detailed statistics about number views and your video popularity that you have uploaded to YouTube. You

need to have a verified YouTube account to use this tool.

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Flickr

Flickr metrics allows you to see statistics such as views for your photos, sets and galleries separated under categories such as

today, yesterday or all time.

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Influence your “target audience” successfully with effective use of

social mediahttp://jerichotechnology.com/wp-content/uploads/2011/04/key.jpg