Social Media Influence on the Workplace
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Who walks the Dog http://whowalksthedog.com HR Morning Seminar Influence of Social Media on the Workplace #SSEHR
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Summary of slide deck used in SSE Riga HR Morning Seminar on 30 September 2011
Transcript of Social Media Influence on the Workplace
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alks
the Dog
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howalk
sthedog.com
HR Morning SeminarInfluence of Social Media
on the Workplace
#SSEHR
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alks
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sthedog.com
An Exploration of Social Media
What is Social Media?
Time Waster or Productivity Booster
Creating a Platform for Performance
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But First: I Am ...
@arjantupan linkedin.com/in/arjantupanfacebook.com/arjantupan youtube.com/user/arjantupan
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What isSocial Media?
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Technology and Social Interaction
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
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The Web Trends Map
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The Conversation Prism
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There Are Always Current Winners
Social NetworkingMicro blogging Business Networking
Sharing
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Social Media
form a constantly changing landscape of places, enabled by
technology, where people
meet, talk and share
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New Facilities To Do Old Things
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Time Wasteror
ProductivityBooster
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54%
9%
54%
$ 2.25 BlnOf US companies blocked
internet access in 2009
Productivity loss due to private use of internet in UK in 2009
More productivity by allowing employees to surf.
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What is productivity?
Worked hours? Output per hour?
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Type of Online Activity
Activity Examples
OperationalPrice comparisonsDirect communication with customersResearch / analysis
DevelopmentFollowing subject matter expertsReading articles related to workOnline trainingWebcasts
InspirationGuru spotting (following guys like Seth Godin)Field of business developmentsTED.com
Strictly privatePaying billsChatting with relativesOnline shopping
Prod
uctivity Relation
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They Know Where I Work
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MySIA
Press
CompetitorsClients
Recruiters Investors
Watchdogs
Authorities
Outsiders Looking In
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The Code of Conduct
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- Determine ‘Productivity’ based on roles- Set clear guidelines- Educate employees- Create central point of information- Integrate in performance reviews
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Conclusion:Social Media have entered the
workplace from outside. They can
be both enabler and distractor. HR professionals can play a vital
role in mapping functionality to
roles and guiding employees in
online behavior.
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Creating A Platform for Performance
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Short History of Knowledge Management
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Short History of Knowledge Management
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Employees Increasingly Expect Social Technology in the Workplace
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Four Perspectives To Take Advantage
Perspective Demands HR Role
Employeedevelopmentformslabor issues
trainingHR applicationsinformation providing
Businesspeopleprocessperformance
recruitingcareer managementjob descriptions
Managementreportingroad map
HR systemsguidelinesjob descriptionstalent development
Legalcompliance policies
information providing
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Conclusion:Social Media technologies can also
be used inside the company. There are many ways that HR can
leverage these to create a
platform for performance.
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Sources and other interesting links
http://delicious.com/whowalksthedog/socialmediaHR
Credits of imagesWeb Trend Map by Information Architects JapanConversation Prism by Brian Solis and Jesse ThomasTask list image by Lisa Clarke on FlickrSocial Media Revolution videos by Socialnomics
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A Who walks the Dog Knowledge Share
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
30 September 2011
Renske Bakker is making change in Uganda. Read her story of change, and others, on http://whowalksthedog.com/wherechangehappens
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