Social Media Influence 2010: David Christopher
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www.stopthinksocial.com @DavidChris Social Media Influence 2010 David Christopher Disclaimer: The views expressed in this presentation are my own and do not necessarily reflect the views of Oracle.
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17-Oct-2014 -
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David Christopher is the founder of Stop Think Social and works for Oracle
Transcript of Social Media Influence 2010: David Christopher
www.stopthinksocial.com
@DavidChris
SocialMediaInfluence2010DavidChristopher
Disclaimer: The views expressed in this presentation are my own and do not necessarily reflect the views of Oracle.
www.stopthinksocial.com
@DavidChris MyCV…
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Introduc:ontoslideshare
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Social Media in Business:
It’s just a bunch of tools right?
(Auto plays in presentation mode)
Mr Bossman has heard Social Media is hip and cool.
Mr Bossman
“ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
Mr Bossman starts a Blog.
2 weeks later…
5 Blog posts
0 comments
“ Why is nobody in my team responding ?
Social Media sucks! ”
Another 2 weeks later…
“ Why is Social Media not working for me? ”
Social Media Guru
10 Blog posts
0 comments
The Social Media Guru knows the answer…
…and explains it delicately to Mr Bossman.
“ Your approach is wrong, wrong, wrong !!! ”
10 Blog posts
0 Comments
The Social Media Guru begins to explain that Social Media is not about tools…
“ Social Media is not about tools… ”
“ It’s about PEOPLE! ”
“ Have you heard of P.O.S.T ? ”
Mr Bossman begins to understand where he was going wrong…
…and begins to apply the P.O.S.T methodology to his problem.
“ A lot of my team do use Facebook in their personal lives. ”
People Assess your customers’ activities
Objectives Decide what you want to accomplish
“ I want my diverse team to share experiences, discuss ideas and support one another in an open
environment. ”
“ I also want them to think I am hip and cool. ”
Objectives Decide what you want to accomplish
“ But this is a big change! My team must be allowed to allocate
time to make this work. ”
Strategy Plan for how relationships with customers will change.
Technology Decide which social technologies to use.
“ I need a SOCIAL BUSINESS COMMUNITY. ”
Technology Decide which social technologies to use.
“ A social networking application would be perfect for this. ”
The IT department deploy a social networking application… ……quickly.
And another 2 weeks later…
25 Posts
45 Comments
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
However, Mr Bossman was not able to achieve all his objectives…
…his team still do not think he is hip or cool.
Social Media is about PEOPLE!
www.stopthinksocial.com
@DavidChris
Written by David Christopher
Graphic Design by Florin Postolache
Music by Harold Green (twitter: mediaguy777)
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@DavidChris Crea*ngTheSocialWorkplace
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@DavidChris Crea*ngTheSocialWorkplace
• Find the hook ! (reduce email by 50%?) • Start small – Quick Win – BIG Impact • Be CREATIVE • Be PASSIONATE
• Stop! Think Social….
3 Learning Points: • Social technologies enable the strategy, they don’t define it ! • The “change in mindset” required should not be under-estimated • Social Media is about PEOPLE…
5 Top Tips:
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@DavidChris MyContacts:
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