Incoming Tourism Deutschland 2009

7/31/2019 Incoming Tourism Deutschland 2009

1/24

Facts and Figures

German National Tourist Board

Incoming-Tourism

GermanyEdition


2/24

CONTENTS

www.germany-tourism.de

Introduction / Guidelines

International travel

Economic importance o tourism

Growth outlook or Europe /

use o the internet in Europe

Forms o transport / hotel prices

in Europe

Incoming tourism in Germany

Incoming tourism importance and

breakdown

Seasonal breakdown /

accommodation capacities

Types o accommodation / airports

City breaks Business travel

Source markets or incoming touris

Reasons or travel among Europeans

Holiday preerences among Europeans /

Satisaction o holidaymakers

Source markets in Northwest /Southwest / Northeast Europe

Source markets in Southeast

Europe / travel arrangements

America / Israel source markets

US source market

Asian source market

Other source markets /

T & T C Index

Germany in the world /

GNTB growth outlook

Production Credits

Published by:

German NationalTourist Board (GNTB)

Beethovenstrasse

Frankurt am Main

Germany

Tel.: + ()

Fax: + ()

Email: [email protected]


www.germany-extranet.deDesign: M.A.D. Kommunikation,

Oenbach / Main

Printed by: Hans Reuurth

GmbH, Germany

Translation: LingServe Ltd

Pictures credits:

Merten, Hans-Peter / DZT p. ;

Krger, Torsten / DZT p. ;

Endler, Heinz / Look p. ;Keute, Jochen / DZT p.

Edition

(GB)

02


3/24

To coincide with and the Germany Travel Mart (GTM) in the

Hanseatic City o Rostock and the IMEX in Frankurt / Main,

the GNTB is publishing a summary o key acts and gures or

incoming tourism to Germany.

This publication is aimed at providing the GNTBs partners witha regular and up-to-date annual overview o the most important

market research results or the previous travel year. This edition is

based on studies by the UNWTO, the WTTC and studies carried

out by the GNTBs own business planning and market research

department like rom the World Travel Monitor, TNS-Inratest, F.U.R.

and data supplied by the Federal Statistical Oce, internationaland national associations o tourism service providers.

Introduction

10 strategic spheres of activity for Germanys

Incoming Tourism Strengthen the image o Germany as a travel destination Generate tourism growth at the global level Expand and integrate air, rail and road inrastructure or tourism Secure position as premier business travel destination in Europe Rise to the challenge o global socio-demographic change

Develop and exploit the cultural attractions o Germany ortourism purposes

Develop health-related tourism, particularly in the domesticmarket

Develop products and scenarios to cope with climate change Promote greater internationalisation o cities and regions Adopt multi-channelling strategy or global sales and marketing

03


4/24

500

400

300

200

100

0

600

700

800

900

175

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

150

125

100

World

Europe+. %

Asia / Pacic+. %

America+. %

Middle East+. %

Arica+. %

World+. %

Source: UNWTO ()

Arrivals in millions

.

.

. .

.

Develpme ieraial arrivals rldide,i Eurpe ad Germay

Germany has gained substantial momentum since and hasexperienced growth at the global average in

Germany

The index values are shown rom

a base point o ( = )

World Europe

Source: UNWTO (), Federal Statistical Oce ()

Accrdig he Unwto, 4 milli (+ .8 %)ieraial arrivals ere recrded i 8

International tourism

Arrivals in millions Growth in

04


5/24

World

Cribui travel & turism ecmy Direct and indirect eects o tourism

Cribui travel & turism idusry

Direct eects o tourism

travel & turism Demad / Capial Ivesme (CI)

i he travel & turism ecmy i

Source: TSA / WTTC ()

Source: TSA / WTTC ()

Source: TSA / WTTC ()Source: TSA / WTTC ()

Tourism Satellite Account (TSA)

The Travel & Tourism Industry indenties

the narrower economic impact goods

and services directly or visitors, such as

accommodation and transport. It is the

narrower perspective o our activity which

can be compared with other industries in

the economy.

Tourism Satellite Account (TSA)

The Travel & Tourism Economy identies

the broad impact o travel demand as itfows-through the economy. It consists o

goods and services produced or visitors

and other activities strongly dependent on

Travel & Tourism spending, such as retailing

and construction, which would decline i

travel demand reduced.

Economic importance o tourism

Rank Country US-$ bn

1 USA 1,356.9

2 Japan 479.3

3 China 449.34 France 278.2

Germany .

6 Spain 251.5

7 Italy 212.5

8 UK 200.1

9 Mexico 133.8

10 Canada 110.4

Rank Country US-$ bn

1 USA 503.4

2 Japan 177.6

3 China 107.3

4 France 103.6

5 Spain 93.7

6 Italy 85.8

7 UK 76.2

Germany .

9 Mexico 44.8

10 Australia 36.9

Rank Country T & T Demandin US-$ bn

1 USA 1,640.3

2 Japan 556.1

3 China 526.6

Germany .

5 France 378.1

6 Spain 310.0

7 UK 307.2

8 Italy 281.0

9 Canada 176.8

10 Mexico 158.2

Rank Country CI in US-$ bn

1 USA 262.3

2 China 165.4

3 Japan 65.2

4 Spain 60.0

5 Italy 39.3

6 France 38.3

7 Russia 36.5

Germany .

9 UK 31.0

10 Australia 30.9

05


6/24

Europe

Grh ulk r EurpeTourism is one o the global growth industries o the uture, with % orecastgrowth per annum to Europe

Curies ih he highes umber iere users i Eurpe

Growth outlook or Europe / internet users in Europe

Source: UNWTO ()Worldwide growth : +. %, Europe + . %

Arrivalsin million

99

Arrivalsin million

Arrivalsin million

Annualgrowth %

99-

Marketshare 99

%

Marketshare

%Europe . . . . . .

America 110.0 190.0 282.0 3.8 19.3 18.1

East Asia /Pacic

81.0 195.0 397.0 6.5 14.4 25.4

Arica 20.0 47.0 77.0 5.5 3.6 5.0

MiddleEast

14.0 36.0 69.0 6.7 2.2 4.4

South Asia 4.0 11.0 19.0 6.2 0.7 1.2

World 565.0 1,006.0 1,561.0 4.1 100.0 100.0

Total to 49.4 6.

Total EU 97. 6.7

Ranking Country No. of users (million) % of population

Germany . .

2 Great Britain 43.2 70.9

3 France 40.1 64.6

4 Italy 28.3 48.6

5 Spain 27.0 66.8

6 Poland 20.0 52.0

7 Netherlands 13.8 82.9

8 Romania 7.4 33.4

9 Sweden 7.3 80.7

10 Belgium 7.0 67.3

Source: Internet World Stats / ()

06


7/24

250

200

150

50

0

300

100

Berlin

Europe

Breakd ieraial ravel by Eurpeasaccrdig rm raspr i millis 8

Travel by air and road are the dominant categories or travel throughoutEurope. Total outbound trips by Europeans : million

Modal split / hotel prices in Europe

no change /

Travel by car 2 %

Source: GNTB/WTM ()

Coach Travel %

Boat Travel %

Other 2 %

Rail Travel %

Air Travel 0 %

Cmparis hel prices i Eurpeaad Germa ciies 8

Germany has an excellent price / perormance ratioin hotel accomodation

TOP Europe TOP Germany

Source: IHA/STR Global ()

Moscow

Geneva

Paris

Zurich

Milan

Heide

lberg

Duesseldo

rf

Munich

Colog

ne

Hamb

urg

07


8/24

Germany

Germay

Incoming Tourism in Germany

Capital Berlin

Federal states 16

o which:

Non-city states 13

City states 3

Member o UNWTO since 1976

Surace (1,000 sq. km) 357

Population (million) 82.6

Gross domestic product (2006 in Euro bn) 2,492.0

GDP per capita 2007 (in Euro) 30,342

Real GDP growth (in %) 2006 + 3.0

2007 + 2.5

2008 + 1.3

Economic importance o travel and tourism

Gross economic output o the travel and tourismindustry

185 bn

Value creation o the travel and tourism sector 94 bn

Direct proportion* o GDP 3.2 %

International arrivals

International arrivals in thousands (incoming) 24.9

Arrivals per 100 o the population 30

Travel and tourism in Germany

Overnight stays by domestic travellers (thousands) 313,043

Domestic growth + 1.9%

Overnight stays by international travellers (thousands) 56,537

International growth + 3.2%

Total overnight stays (thousands) 369,580

Total growth + 2.1%

o which hotel / guesthouse

Overnight stays by domestic travellers (thousands) 173,028Overnight stays by international travellers (thousands) 45,218

Total overnight stays (thousands) 218,246

Number of hotel beds(as o July 2008) 1,678,738

Utilisation o available hotel beds (2007: 36.7 %) 36.5%

Outgoing travel

Trips taken by Germans in thousands 302,200

o which trips abroad in thousands 75,900

No. o oreign trips per 100 o the population 63Inbound travel rom Europe

Trips to Germany by Europeans (in thousands) 37,300

Expenditure or travel to Germanyper trip/person: 531

per night/person: 79

Length o stay in Germany (average) 7.2 nights

Travel and tourism balance o payments

Expenditure on travel and tourism (08 / 07: + 2.3 %) 62.0 bn

Income rom travel and tourism (08 / 07: + 3.4 %) 27.2 bnInternational balance o payments or travel and tourism (08 / 07: + 1.3 %) 34.8 bn

Expenditure or domestic travel 65.9 bn

Source: Federal Statistical Oce (), GNTB ()

GWS on behal o the Federal Ministry o Economics and Labour , TSA-Base year

In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Oce)

GNTB / WTM () Deutsche Bundesbank, March

* excl. business travel, travel to visit riends and amily, public investment

08


9/24

Germany

Breakd all arrivals i Germayi 8 by cie

Incoming Tourism importance and breakdown

per cent o arrivals in Germany in were domestic trips and per cent were incoming trips

Source: Federal Statistical Oce ()

Asia 2 %

America 2 %

Europe 4 %

Arica, Australia, New Zeelandand Oceania


10/24

Germany

8,000

7,000

6,000

5,000

4,000

3,000

2,000January

February

March

April

May

June

July

August

Septemb

er

October

November

December

Seasal breakd verigh saysby reig visirs ravellig Germay

Seasonal breakdown / accommodation capacities


overnight stays by oreign visitors (1,000)

Accommodation capacity

Type of accommodation Establishments inoperation (as of July 2008)

Share in %

Hotels 13,281 25.5

Bed & breakast hotels 8,074 15.5

Inns 9,165 17.6

Guesthouses 5,371 10.3

Traditional accommodation providers , .

Leisure, recreational and training centres 2,742 5.3

Holiday centres 93 0.2

Holiday homes or apartments 10,624 20.4

Holiday cottages, youth hostels 1,789 3.4

Preventative medical clinics

and rehabilitation clinics902 1.7

accommodation types* , .


*including 102 boarding houses (recorded or the rst time in 2004)

Capacities i Germay by type o accommodatio 2008

10


11/24

0 10 20 30 40 50 60

Germany

overigh says i Germay by reig visirsi 8 by ype accmmdai

Types o accommodation / airports

Hotels and bed & breakast hotels: % share o the market


Guesthouses 2 %

Other %

Campsites 6 %

Inns 4 %

Hotels 6 %

Bed & breakasthotels %

trafc reveue a Germays ieraial airprsicreased by . % i 8

% o the passenger volume o million is allotted to theTOP airports.

.

.

.

.

.

.

.

.

.

.

TOP airports with the highesttransit fights revenue:

1. Leipzig / Halle 450,9592. Frankurt 233,5613. Saarbrcken 57,9194. Munich 54,6725. Hanover 42,815

Passengers (in millions)*

Frankurt

Munich

Berlin (total)

Duesseldor

Hamburg

Cologne / Bonn

Stuttgart

Hanover

Nuremberg

Hahn

Source: ADV (), * incl. transit fights

11


12/24

0 1 2 3 4 5 6

Germany


more than , %

, ,24 %

less than ,

2 %

tp s ad ciies i Germay i 8(verighs says)

The largest cities have a % market share o all overnight stays

by oreign visitors in Germany

City breaks

Breakdow o overight stays i 2008 by oreigvisitors i Germa tows ad cities accordig to size

% o overnight stays by oreign visitors are in towns and cities with apopulation o more than ,

Berlin

Munich

Frankurt / Main

Cologne

Hamburg

Duesseldor

Stuttgart

Nuremberg

Dresden

Hanover

*The percentage gures reer to the number o overnight stays by oreign visitors as apercentage o the total number o overnight stays (in each respective city)

Source: Regional Statistical Oces (), GNTB ()

. %*

. %*

. %*

. %*

. %*

. %*

. %*

. %*

. %*

. %*

,,

,

,

,

,

,,

,,

,,

,,

,,

7 million

12


13/24

Germany

the Germa cerece ad cgress marke

General overview

Meeting andevent venuesTotal1 6,200

Convention andevent centres (EC) 1,498

Meeting hotels (MH) 3,091Special venues2 1,611

Total meeting rooms 64,000

DemandSupply

Events 2.8 m

Average duration 1.4 daysMeetings 64 %Events 36 %

Total attendees 314.0 mThere o international 5.3 %

Meeting attendees 123.9 mEvent attendees 190.1 m

Total spending: 6 bn Euro

72.5 m in Germany (2008)Spending: 39.0 bn Euro

Source: GNTB/TNS-Inratest

10.4 m guests rom Europe (2008)Spending: 6.7 bn Euro1.4 m * guests rom overseasSpending: 5.0 bn * Euro

Source: GNTB/IPK

Day business trips (DBT)Business trips (with overnight stay)

315.4 m classic DBT122.6 m at seminars/trainings59.4 m at meetings/conventions42.7 m at airs/exhibitions

Total: 540 m in GermanySpending: 14.0 bn Euro

Source: BMWI/DWIF

Source: GNTB ()

Sites with at least seats in the largest room (theatre-style seating) Castle, monastery, museum, actory / depot, studio, theme park, zoo, educational site /university, airport

Source: EITW ()

trade air lcais / exhibirs

The six largest trade air and exhibition centres in Germany in were:

Source: AUMA ()as o January

*estimate

Location Indoor area(gross in m2)

Outdoor area(gross in m2)

Ranking worldwide

Hanover 495,265 58,070 1

Frankurt/Main 321,750 83,700 4

Cologne 284,000 100,000 5

Duesseldor 251,038 32,500 6

Munich 180,000 255,000 18

Berlin 160,000 100,000 20

Busiess urism / ravelihi he Germa urism secr

Overview o market segments

Business travel

13


14/24

20 4 6 8

Germany

Source markets or Incoming Tourism

Breakd verigh says i Germayby cie

Europe has a growth rate o + . % in and an increasing market share


America 0 %

Australia, NewZeeland andOceania %

Arica %

Other %Asia %

Europe6 %

Change

2008 / 2007

tp surce markes r Germay by umber verigh says i 8

Germany has a variety o source markets


+ . %

. %

. %

+ . %

+ .%

+ . %

+ . %

+ . %

+ . %

+ . %

. %

+ . %

+ . %

. %

. %+ . %

+ . %

+ . %

+ . %

. %

9.7

4.4

4.2

3.7

3.1

2.52.5

2.4

2.3

1.8

1.5

1.3

1.3

1.1

0.9

0.8

0.7

0.7

0.6

0.5

Netherlands

USA

Great Britain

Switzerland

Italy

Austria

Belgium

France

Denmark

Spain

Sweden

Poland

Russia

Japan

PR of China & Hong Kong

Arab Gul States

Czech Republic

Norway

Canada

Finland

10 million.

14


15/24

Germany

Reasons or travel among Europeans

Reass r ravel amg Eurpeas ravelligabrad ad Germay i 8

Germany has a disproportionately large share o the international businesstravel market and is generating growing demand in the leisure sector

Reason for travel Europe in millions Germany 2008in millions Europe Percentage Germany 2008Percentage

Holidays 294 20 70 % 54 %

Short breaks o 1-3 nights 54 8 13 % 22 %

Longer holidays of 4+ nights 240 12 57 % 31 %

Visits to riends

or relatives28 3 7 % 9 %

Other travel 35 4 8 % 10 %

Business trips 64 10 15 % 28 %

Total travel % %

Source: GNTB/WTM ()1 Deviations are due to rounding dierences

Breakdow o Europea busiess travel volume itodiferet types o busiess trips to Germay i 2008

Total volume: . million trips

Source: GNTB/WTM ()

Trade airs andexhibitions %

(+ %-Points)

Incentivetravel %(+ %-Points)

Conerences / congresses26 %(+ %-Points)

Traditional business trips 0 %( %-Points)

15


16/24

5

10

15

20

25

30

35

Europeans in Germany

Holiday preerences among Europeans / Satisaction o holidaymakers

Rakig hliday ces Eurpeas iGermay 8 as a perceage

In Germanys strengths lay in city / event breaks and general tours

Source: GNTB/WTM ()

Winter sports 1 %

Sports holidays 3 %Cruise/boat holiday 1 %

Event-related holidays 5 %

City breaks 1%

Visit o aleisure park

%

Trip or a specialprivate occasion 9 %

Other holiday 7 %

Health & tnessholidays %

Generaltours %

Holidays in themountains %

Holidays in the countryside 1 %

Seaside/lakeside holidays 7 %

Europeto Germany

.

..

..

.

.

..

..

..

.

.

..

..

.

1.5 2 2.5

Saisaci hlidaymakers i Germayih idividual aspecs

Scale: 1 = delighted

6 = disappointed

German visitors Foreign visitors

Source: GNTB/ERV (), rounded values

Events / entertainment

Indoor attractions

Activities or children

Arts and culture

Sporting activities

Attractive towns and villages

Wellness and spa acilities

Atmosphere / ambience

Friendliness o local people

Landscape / scenery

16


17/24


Source markets in Northwest / Southwest / Northeast Europe

Source markets i northwest ad Southwest Europe

With a total o . million overnight stays in , the source markets oNorthwest and Southwest Europe have a nearly % share o all overnightstays in Germany by oreign visitors

Surce markes i nrheas Eurpe / Russia

With just under . million overnight stays in , the source markets

o Northern and Eastern Europe / Russia have a % share o all overnightstays in Germany by oreign visitors

1 2008 data

1 2008 data



Markets Overnight stays

Overnight staysForecast

Populationin millions

Northwest Europe ,, ,, .

Netherlands 9,689,240 10,000,000 16.4

Great Britain 4,222,415 5,600,000 61.0

Belgium 2,473,257 3,200,000 10.5

Luxembourg 455,023 700,000 0.5

Southwest Europe ,, ,, .Switzerland 3,681,978 5,500,000 7.5

Italy 3,070,813 4,400,000 58.9

France 2,431,320 2,900,000 61.9

Spain 1,842,526 3,300,000 44.6

Total ,, ,, .



Populationin millions

Northeast Europe /

Russia,, ,, .

Denmark 2,296,078 2,500,000 5.5Sweden 1,494,198 1,900,000 9.1

Norway 652,915 700,000 4.7

Finland 509,257 700,000 5.3

Poland 1,346,876 2,000,000 38.0

Russia 1,308,499 1,500,000 141.8

Baltic States 295,321 600,000 7.0

17


18/24

%

%

%

%

%

%

%

%

0 % 10 % 20 % 30 % 40 % 50 % 60 %



Overnight stays

Forecast

Population

in millions

Southeast Europe ,, ,, .

Austria 2,482,052 3,200,000 8.4

Czech Republic 656,259 700,000 10.2

Hungary 495,179 700,000 10.0

Slovakia 193,773 200,000 5.4

Slovenia 154,854 200,000 2.0

Source markets in Southeast Europe / travel arrangements

Used bkig sies he Eurpeas heravelig Germay

Germany must adopt a multi-channelling strategy in order to succeedagainst international competition

Surce markes i Suheas EurpeWith a total o . million overnight stays in , the source marketso Southeast Europe have about a % share o all overnight staysin Germany by oreign visitors

1 2008 data

Multiple responses; only prebooked trips

Booking Channels / Sites in % (2008)


Source: GNTB / WTM ()

Internet

Travel Agency

Direct(Accommodation)

Direct (Transport)

Tourist Oce

Implant

Club, Newspaper,

Church, School

Others

18


19/24

0 % 5 % 10 % 15 % 20 % 25 % 30 %

%

%

%

%

%

US Americans in Germany



Population inmillions

Total ,, ,, .

USA 4,445,440 6,100,000 308.8

Canada 556,503 700,000 33.2

Central-/ South America 878,941 1,300,000 573.7

America ,, ,, .

Israel 382,439 500,000 7.0

Source markets in America / Israel

Surce markes i America / IsraelWith total . million overnight stays in the source markets in Americaand Israel have just under a % share o all overnight stays in Germany byoreign visitors in Germany.USA with a total o . million overnight stays in is the main overseassource market

1 2008 data


Multiple selection o destinations possible

Source: GNTB / WTM ()

Mai ravel desiais r US Americasi Eurpe

Total travel rom the USA to Europe: . million trips

Multiple selection o destinations possible

Great Britain

Italy

France

Germany

Netherlands /

Belgium /

Luxembourg

Market share (%)

19


20/24

%

%

%

%

%

%

%

%

%

%

%

%

%

0 % 20 % 40 % 60 % 80 %

US Americans in Germany

Other bookingsite2 %

Travel agency 26 %

Internet 2 %

US source market

Source: GNTB/WTM ()

Source: GNTB/WTM ()Multiple selection o categories is possible, share %

Interestingculture / sights

Beautiul /varied landscape

A lot o interesting cities

Clean

Sae

Modern

Good hotels

Good gastronomy /cuisine

Good accessibility

Cosmopolitan /hospitable

Good shoppingopportunities

Exciting nightlie

Good price /perormance ratio

Alms hree quarers US ravellers uld bka uure rip Germay hrugh he iere

Booking method(US citizens who have travelled abroad and are interested in Germany)

the dmia aspec he image US ciizes have Germay is asciaig culure/aracis

Image aspects o Germany (US citizens who travel abroad)

20


21/24

0 % 5 % 10 % 15 % 20 % 25 % 30 %

World

2,000

1,500

1,000

Japan China South KoreaIndia

500

,.

1,183

.4

1,130

.31,2

00.0

.

.

.

.

.

.

.

Chia ill becme he ms impra Asiasurce marke r Germay i he ear uure


Overnight stays Overnight stays Forecast

0

(in 1,000)

+ . %*

+ . %*

- . %*

+ . %*

- . %*

- . %*

- . %*

+ . %*

2.8 %

8.0 %

4. %

2. %

2.8 %

2. %

2.0 %

26.6 %

Russia, Chia ad Sizerlad are amgs he

highes speders r ax-ree shppig i Germay

Source: Global Reund ()

* Change 2008 / 07

Russia

China

Switzerland

UAE

USA

Korea

Japan

Brasil

Asian source markets

21


22/24

World

Surce markes Asia, Arica ad AusraliaWith total . million overnight stays in the source markets Asia, Aricaand Australia have a share o about % o all overnight stays in Germanyby oreign visitors

Other source markets / T & T Competitiveness Index

Overnight stays

2008*

Overnight stays

Forecast 2015*

Population1

in millions*

Total ,, ,, ,.

Japan 1,130,328 1,200,000 127.9

China / Hongkong 942,988 2,000,000 1,343.6

India 421,514 750,000 1,186.2

Arabian Gul States 776,550 1,600,000 33.5

Asia ,, ,, ,.

Arica , , .

Australia, New Zeelandand Oceania

, , .

Source: Federal Statistical Oce (), DZT ()* excl. Israel

data

Country

Rank (133 Countries) Score Rank (130 Countries)

Switzerland 1 5.68 1

Austria 2 5.46 2

Germany .

France 4 5.34 10

Canada 5 5.32 9

Spain 6 5.29 5

Sweden .

United States .

Australia .

Singapore .

United Kingdom .

Hong Kong SAR .

Netherlands .

Denmark .

Finland .

Source: World Economic Forum ()

travel & turism Cmpeiiveess Idex 2009

Since , Germany has consistently achieved third place worldwide

ater Switzerland and Austria

22


23/24

50

60

40

30

20

10

0

6070

8090

100

5040

3020

10

World

.

.

.

. .. . .

.

GntB grh recass r 2015

Trough successul marketing Germany can net about million

overnight stays rom abroad by

excl. . million other overnight stays Source: Federal Statistical Oce (), GNTB ()

Europe Asia / Australia / Arica America / Israel

overnight stays (millions), including campgrounds, reerence year: 2007

Forecast

Source: DZT / Anholt-GK Roper ()

Germay i he rldOn the demand side, Germany is the top location out o countries enduring success since the World Cup

Tourism is one o six key locational actors or a countrys image.

Germany in the world / GNTB growth outlook

Tourism 7.3*Investmentand Immigration .7*

Cultural

and Heritage.9*

Governance 5.3* People .*

Exports 77.*

* rom a max. o points

23


24/24

German National Tourist Board

Working on behal o the ederal government, the German

National Tourist Board, based in Frankurt am Main, has been

planning, coordinating and implementing activities or marketing

Germany abroad or more than years.

The aims o the GNTB with its regional managements and its

oreign representative oces / sales and marketing agencies include:

Strengthening the economic position o Germany

Increasing the volume o tourism

Increasing tourism exports

As a registered non-prot organisation, the GNTB is committed to

transparency and eciency rather than commercial gain.

German NationalTourist Board (GNTB)Beethovenstrae Frankurt am MainGermanyPhone: + () -Fax: + () E il i @d t

Gerdert durch dasBundesministerium rWi t h t d T h l i

Sources

1 UNWTO World Tourism Organization, World

Tourism Barometer / , Madrid

2 TSA / WTTC World Travel and Tourism Council,

Travel and Tourism Economic Impact ,

Executive Summary, UK

3 World Economic Forum, Travel & Tourism

Competitiveness Report , Geneva

4 Federal Statistical Oce, Annual Reports

and Monthly Reports to ,

Wiesbaden

5 GNTB / IPK-International, World Travel Monitor /

In-Flight-Survey, Malta , USA

6 GNTB Market Research, Frankurt ,

7 DZT / Anholt-GMI, Nation Brands Index,

USA

8 Association o the German Trade Fair Industry

(AUMA), Messe Trend, Key Figures, Berlin

9 Meeting- und Event Barometer o EITW

commissioned by EVVC, GCB, GNTB;

Wernigerode

10 German International Hotel Association

(IHA) / STR Global, Hotelmarkt Deutschland

(The German Hotel Market), Industry

Report , Berlin

11 Regional Statistical Oces

12 Internet World Stats, USA

13 Global Reund Germany, Dsseldor

ADV (German Airports Association), Berlin

GNTB / Europische Reiseversicherung AG,

Qualittsmonitor Deutschland-Tourismus

(Quality Monitoring o German Tourism),

Frankurt, Munich


Incoming Tourism Deutschland 2009

Documents

Transcript of Incoming Tourism Deutschland 2009