The names of the marketing plan owners is omitted

Marketing Plan

Sample

3

4

6

PoliticalProperty legislation hinders the enlargement of the golf courseIsrael’s instable security situation endangers incoming tourism

EconomicalStrong economic growth could increase the segment

SocialIncreasing interest in golf in the target countries, Germany and the UK, could increase the segment

7

Competition

1/10

8/10

2/10

9/10

5 - Medium

8

Interviewee details

7/129

Product/Service

Physical Environment

People

Integrated Marketing Communication

FUTURE

Product/Service

People

Integrated Marketing

Communication

CURRENT

10

Strengths

1. Location (USP)2. Positioning – homey

atmosphere (ESP)

Weaknesses

1.Size constraints of the club house and its facilities2.The course does not meet international standards ( 9 holes)

Threats

1.New competition entering in the near future2.Loosing customers to the renovated Caesarea course3.Security situation in Israel

Opportunities

1.Maintain “locked” customers who can’t play in Caesarea currently2.Israeli Hotel Association has started to promote Golf

11

13

Financial Details

14

The sum is omitted

The sum is omitted

http://www.gaashgolfclub.co.il/

16

17

18

19

http://www.gaashgolfclub.co.il/

21

22

Annexes