Incoming tourism 2012.pdf

1

incoming tourismFigures – Data – Facts 2012

Published in May 2012

2

As a supplement to the green bro-chure “incoming tourism”, the bro-chure “tourism in Niedersachsen” provides a summary of key tourism figures for trips to the holiday destina-tion Niedersachsen.

Contact / market research information

TourismusMarketing Niedersachsen GmbHJan Matysiakt +49 (0) 511 27048823matysiak@ tourismusniedersachsen.dewww.tourismuspartner-niedersachsen.de

Imprint

PublisherTourismus Marketing Niedersachsen GmbHEssener Straße 1D-30173 Hannovert +49 (0) 511 2704880f +49 (0) 511 27048888info@tourismusniedersachsen.dewww.reiseland-niedersachsen.de


Sources

Deutsche Zentrale für Tourismus e. V. (DZT), Market information 2012

Deutsche Zentrale für Tourismus e. V. (DZT), Incoming tourism Germany,Edition 2012, 2012

Eurostat 2012

GfK GeoMarketing GmbH,RegioGraph 10, 2009

Landesbetrieb für Statistik undKommunikationstechnologien Nieder-sachsen (LSKN), LSKN-Online, 2012

Statistisches Bundesamt, Monthly tourism survey, 2012

Layout

genese werbeagentur gmbh, Magdeburgwww.genese-md.de

Production

BWH GmbH Medien Kommunikation

tourism in NiedersachsenFigures – Data – Facts 2012


Foreign source markets continued to become more important for the holiday destination Niedersachsen (Lower Saxony) in 2011. Although it still accounts for a relatively small share of total overnight stays (9.3 %), this market has evidenced the strong-est growth, with an increase of 57 % since 2001 (domestic market + 3.2 %). The European overnight guests ac-count for 85 % of the incoming mar-ket, making them the predominant growth engine. Thus, going forward, the incoming tourism market must be observed more closely as a dynamic growth market and an important eco-nomic factor.

The brochure just published by Touris-musMarketing Niedersachsen GmbH (TMN) provides a comprehensive sum-mary of important, tourism-related structural data about the holiday destination Niedersachsen and notes about the individual subject areas.

Please feel free to contact us if you have questions about the sources or data.

Editorial Contents

Page 4 – 8

Long-term trend of incoming tourism

Page 9

Shares of the 20 cities

Page 10 – 11

Regional distribution of foreign guests

Page 12 – 13

Source market Netherlands

Page 14 – 15

Source market Denmark

Page 16 – 21

travel destinations of selected source markets

Page 22 – 23

2020 growth forecasts

3

4

Overnight stays from abroad in the federal states 2011

In the past year, Niedersachsen was once again able to increase its growth in the foreign source market and has expanded by 56.8 % in this segment over the past eleven years. Niedersachsen thus ranks seventh among all German federal states in the number of foreign overnight stays.

The holiday destination Niedersachsen evidences stable development in the incoming sector

0,3

0,4

0,5

0,6

0,8

0,8

1,5

1,6

2,0

3,4

5,4

5,6

8,8

8,8

9,3

14,1

0 4 8 12 16

Saarland

Bremen

Sachsen-Anhalt

Thüringen

Brandenburg

Mecklenburg-Vorpommern

Schleswig-Holstein

Sachsen

Hamburg

Niedersachsen

Rheinland-Pfalz

Hessen

Baden-Württemberg

Nordrhein-Westfalen

Berlin

Bayern

Millionen Source: TMN according to Destatis 2012

million

5

Arrivals / overnight stays in Niedersachsen 2001 – 2011

Incoming on the upswing again since 2009

While the trend of domestic overnight stays remained stable dur-ing the crisis years 2008 and 2009, the incoming market reacted with significant declines. Strong growth has been observed here again since 2009. The foreign market is more dynamic in its de-velopment, but it is also more susceptible to changes in economic outline conditions.

80

90

100

110

120

130

140

150

160

170

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Ankünfte: Inländer

Ankünfte: Ausländer

Übernachtungen: Inländer

Übernachtungen: Ausländer

Index 2001 = 100 Ankünfte Inländer: 10.316.392 Übernachtungen Inländer: 37.093.852 Ankünfte Ausländer: 927.386 Übernachtungen Ausländer: 2.147.915

3.368.915

1.359.471

36.061.888

11.125.394

Source: TMN according to LSKN 2012

1,359,471

3,368,915

11,125,394

36,061,888

Index 2001 = 100Domestic arrivals: 10,316,392 Domestic overnight stays: 37,093,852

Foreign arrivals: 927,386 Foreign overnight stays: 2,147,915

Arrivals: Domestic

Overnight stays: Domestic

Arrivals: Foreign

Overnight stays: Foreign

6

Trend of the top 15 source markets 2001 – 2011

Since 2001, Niedersachsen has gained 1.2 million additional overnight stays from abroad (+ 57 %)

The Netherlands, Denmark, Great Britain, Poland, Switzerland, and Sweden remain the source markets with the highest volumes. Poland advanced to the number 4 position in the rankings due to strong growth in 2011, while Sweden became somewhat less significant than in the previous year and dropped two positions in the rankings.

0 200.000 400.000 600.000 800.000 1.000.000 1.200.000

Norwegen

China VR, Hongkong

Spanien

Russland

Belgien

Frankreich

Italien

Österreich

USA

Schweden

Schweiz

Polen

Vereinigtes Königreich

Dänemark

Niederlande + 122 % (since 2001)

+ 50 %

- 2 %

+ 138 %

+ 46 %

- 7 %

+ 9 %

+ 59 %

+ 12 %

+ 22 %

+ 74 %

+ 27 %

+ 174 %

- 2 %

+ 65 %

Total from abroad 2001 – 2011:+ 1,221,000 overnight stays (+ 57 %)

The Netherlands

Denmark

United Kingdom

Poland

Switzerland

Sweden

USA

Austria

Italy

France

Belgium

Russia

Spain

PR China, Hong Kong

Norway

20112001


200,000 400,000 600,000 800,000 1,000,000 1,200,000

7

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

übriges Europa DK NL Quellmärkte Übersee

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

übriges Europa DK NL Quellmärkte Übersee

17.1 %

82.9 %

Trend of the top 15 source markets 2001 – 2011 Trend of foreign source markets according to origin

European source markets are growth engines

Growth from the European source market is generated above all from the Netherlands and Denmark. On the whole, there has been a clear increase in European guests since 2001. The percentage share of overseas guests in overall growth, on the other hand, is declining.


Respective share of overnight stays:

Rest of EuropeDKNLOverseas source markets

Overseas:15.4 %

Europe:84.6 %

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

8

Trend of foreign overnight stays in tourist areas 2001 – 2011

The strongest growth was in western Niedersachsen

The tourist areas GEO*, Hannover-Hildesheim, and Lüneburger Heide are the growth leaders in terms of the increase in the absolute number of overnight stays. Above all, the GEO* area benefits from its close proximity to the Dutch border and has recorded an increase of approx. 388,000 overnight stays from this source market alone since 2001.

-100.000 0 100.000 200.000 300.000 400.000 500.000 600.000

Ostfriesische Inseln

Nordseeküste

Ostfriesland

Unterelbe-Unterweser

Oldenburger Land

Oldenburger Münsterland

GEO

Mittelweser

Lüneburger Heide

Weserbergland-Südniedersachsen

Hannover-Hildesheim

Braunschweiger Land

Harz

Übrige Quellmärkte Dänemark Niederlande

+20.130 insgesamt

+34.103

+237.750

+23.093

+149.559

+38.662

+457.175

+8.269

+27.661

+25.463

+79.681

+16.140

+103.314

Source: TMN according to LSKN 2012Other source markets Denmark the Netherlands

*

* GEO = Grafschaft Bentheim, Emsland, Osnabrücker Land

+ 34,103

+ 20,130

+ 237,750

+ 23,093

+ 149,559

+ 38,662

+ 457,175

+ 103,314

+ 8,269

+ 27,661

+ 25,463

- 100,000 100,000 200,000 300,000 400,000 500,000 600,000

+ 79,681

+ 16,140

9

Trend of foreign overnight stays in tourist areas 2001 – 2011 Share of the 20 cities in foreign overnight stays in Niedersachsen 2011

In 2011, approx. 38 % of the 3.4 million foreign guests stayed over night in one of the 20 cities

The fact that the 20 cities account for a more than 70 % share of over-night stays underscores their importance for intercontinental incoming tourism. Approximately 32 % of non-European overnight stays take place in the City of Hannover. Other high-volume travel destinations for intercontinental guests: Wolfsburg, Braunschweig, Göttingen.

20 cities: Hannover, Goslar, Wolfsburg, Braunschweig, Göttingen, Lüneburg, Oldenburg, Osnabrück, Wilhelmshaven, Lingen (Ems), Papenburg, Hildesheim, Celle, Stade, Hameln, Hann. Münden, Emden, Verden (Aller), Gifhorn, WolfenbüttelSource: TMN according to LSKN 2012

* Excluding overnight stays of unspecified origin

Australia, Oceania 17,158 12,354 72 %

America 172,774 120,321 70 %

Asia 176,348 124,280 70 %

Africa 22,833 16,211 71 %

Europe 2,849,411 952,868 33 %

Absolute Absolute Share of the Selected overnight stays in share of the 20 cities source markets Niedersachsen * 20 cities in %

10

Overnight stays by foreign guests in municipalities in Niedersachsen 2011

Tourist demand from abroad is concentrated on cities and destinations with holiday parks

More than half of the overnight stays by foreign guests were account-ed for by 14 municipalities in Niedersachsen. Hannover was in first place with around 483,000 overnight stays in 2011, followed by Bad Bentheim (holiday parks).

Source: LSKN 2012 Map basis: GfK GeoMarketing

Cuxhaven

Stade

Bispingen

LüneburgSoltau

Wietzendorf

Hannover

CelleWolfsburg

Braun-schweig

Goslar

Braunlage

Bad Lauterberg im Harz

Göttlingen

Hameln Hildesheim

ButjadingenWilhelmshaven

Papenburg

MolbergenHaren (Ems)

Bad Bentheim

Uelsen Osnabrück

Varel

Touristische Nachfrage aus dem Auslandkonzentriert sich auf Städte und Ferienparks

Mehr als die Hälfte der Übernachtungen ausländischer Gäste (Urlaubs-,Privat- und Geschäftsreisen) entfällt auf rund 10 Gemeinden in Nie-dersachsen. Mit 400.000 internationalen Übernachtungen im Jahr2010 liegt Hannover auf Platz 1 gefolgt von Bad Bentheim.

10

Übernachtungen ausländischer Gäste in den nds. Gemeinden 2010

Bispingen

PapenburgHaren(Ems)

Bad Bentheim

Hannover

SoltauWietzendorf

Lüneburg

Wolfsburg

GoslarHildesheim

HamelnLangenhagen

Braunlage

Göttingen

Celle

Braun-schweig

Butjadingen

Molbergen

Oldenburg

Osnabrück

< 5.000 oder keine Daten verfügbar≥ 5.000 – < 10.000≥ 10.000 – < 20.000≥ 20.000 – < 50.000≥ 50.000 – < 80.000≥ 80.000 – < 250.000≥ 250.000 – < 350.000≥ 350.000 – < 500.000

��

Übernachtungen vonAusländern insgesamtGemeinden 2010

Bad Lauterbergim Harz

Kartographie: TMN 2011, Quelle: LSKN 2010 Kartengrundlage: GfK GeoMarketing

Langenhagen

2011

Total overnight stays by foreigners Municipalities 2011

or no data available

11

Overnight stays by foreign guests in municipalities in Niedersachsen 2011 Foreign guests’ destinations in Niedersachsen 2011

Hannover-Hildesheim and GEO* have the highest overnight stay volumes

The origin of the guests plays a major role in the selection of the holiday region in Niedersachsen. While Scandinavian guests stay predominantly in the eastern and southern part of Niedersachsen (especially the Harz Mountains and the Lüneburger Heide), guests from the Netherlands prefer holiday regions near the border.

Source: LSKN 2012, Map basis: GfK GeoMarketing* GEO = Grafschaft Bentheim,

Emsland, Osnabrücker Land

Overnight stays by foreigners according to origin 2011

NL Scandinavia Alps (AT & CH) UKPLItaly + Spain Rest of Europe USAChinaIntercontinental

100,00040,00010,000

Ostfriesische Inseln

Ostfriesland

Oldenburger Land

Nordseeküste

Unterelbe-Unterweser

Lüneburger Heide

Mittelweser

Hannover-Hildesheim

Braunschweiger Land

Weserbergland-Südniedersachsen

Harz

Oldenburger MünsterlandGEO *

12

Dutch overnight stays 2001 – 2011 according to type of accommodation

Holiday parks are the most popular among the Dutch

When it comes to the choice of accommodations, a significant shift toward holiday parks, apartments, and cottages has been observed since 2001. While these overnight stays accounted for an approx. 20 % share in 2001, in 2011, nearly 50 % of all Dutch overnight guests chose one of these types of accommodations.

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Andere

Camping

Ferienzentrum,Fewo./Ferienhaus

Hotel Garni

Hotel


Other

Camping

Holiday park, apartment / cottage

B & B

Hotel

1,200,000

1,000,000

800,000

600,000

400,000

200,000

13

Dutch overnight stays 2001 – 2011 according to type of accommodation Overnight stay destinations Dutch guests 2011

The Dutch stay overnight mainly in western Niedersachsen

The most popular travel destinations among Dutch overnight guests are the border regions such as Bad Bentheim, Haren (Ems) or Molbergen. However, they also frequent destinations such as Han-nover, the Lüneburger Heide and the Harz Mountains.

Source: LSKN 2012, Map basis: GfK GeoMarketing

Bispingen

Wietzendorf

Faßberg

Winsen (Aller)

Hannover

Celle

Braun-schweig

Goslar

Braunlage

Bad SachsaBad Lauterberg im Harz

Osterode am Harz

Uslar

HamelnRinteln

Melle

Bad Pyrmont

Hildesheim

Butjadingen

Papenburg

Molbergen

Hatten

Bad Zwischenahn

Haren (Ems)

Sögel

Bad BentheimUelsen

Osnabrück

Rieste

Niederländer vor allem im westlichen Niedersachsenzu finden

Die Übernachtungen von Niederländern konzentrieren sich auf diegrenznahen Regionen aber auch auf die Lüneburger Heide und denHarz sowie Städte wie Hannover, Celle und Goslar.

13

Übernachtungsziele niederländischer Gäste 2010

Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 4.000 (68

(22)

≥ 4.000 – < 20.000 )≥ 20.000 – < 50.000 (7)≥ 50.000 – < 100.000 (1)≥100.000 – < 300.000 (1)

Übernachtungen von Niederländern 2011Gemeinden

Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln

Bad LauterbergimHarz


Bad Rothenfelde

or no data

Overnight stays from the Netherlands 2011 Municipalities

14

Danish overnight stays 2001 – 2011 according to type of accommodation

Danish guests prefer hotels

Hotels continue to grow in significance when it comes to Danish guests’ choice of accommodations. In 2011, accommodations of this type already accounted for more than 40 % of overnight stays from the source market Denmark.


Other Camping Holiday park / cottage / apartmentB & B Hotel

0

50.000

100.000

150.000

200.000

250.000

300.000

350.000

1 2 3 4 5 6 7 8 9 10 11 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

350,000

300,000

250,000

200,000

150,000

100,000

50,000

15

Danish overnight stays 2001 – 2011 according to type of accommodation Overnight stay destinations Danish guests 2011

Cities, holiday parks, and the Harz Mountains are popular with the Danes

Many Danes driving south use the extensive offerings along the A 7 autobahn for a stopover in the Lüneburger Heide and the Harz Mountains. The Harz, Germany’s northernmost mountain range, is an attractive holiday destination for Danish guests, especially during the winter months.


Bispingen

Lüneburg

Wietzendorf

Soltau

Stade

HannoverCelle

Braunschweig

Wolfsburg

Goslar

Braunlage

Bad Lauterberg im HarzGöttingen

Hann. Münden

Bad Grund (Harz)

HamelnHildesheim

Butjadingen



13


Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68

(22)

≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)


Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln



Overnight stays from Denmark 2011Municipalities

(1002)(17)(20)

(2)(6)(1)

or no data

16

Overnight stay destinations Polish guests 2011

Polish guests are attracted to the amusement and holiday parks and cities

Demand from Poland was boosted significantly over the past 11 years (+ 138 %). Polish guests like to stay in the cities as well as in the municipalities dominated by amusement, holiday, and adven-ture parks. The increase in business relations with the neighbouring country also contributes to general growth.


Soltau

Wietzendorf

Hannover

Landesbergen

Celle

Wolfsburg

Braun-schweig

Goslar

Göttingen

Hildesheim

Wilhelms-haven

Papenburg

Emstek

Meppen

Haselünne

OsnabrückSalzbergen

Schwanewede

Stuhr



13


Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68

(22)

≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)


Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln



500500

1.0002.0005.000

10.000

(987)(30)(15)(11)(3)(2)

1.0002.0005.000

10.00020.000

Overnight stays from Poland 2011 Municipalities

or no data

17

Overnight stay destinations Polish guests 2011 Overnight stay destinations British guests 2011

Niedersachsen’s cities are especially popular among Britons

With more than 170,000 overnight stays, Great Britain is one of Niedersachsen’s most important source markets. 45 % of personal trips by British guests are of a family nature (GfK Travel-Scope), which is reflected by the overnight stay destinations: larger cities and (former) garrison towns are the most popular.


BispingenLüneburg

SoltauVerden (Aller)

HannoverCelle

BergenBad Fallingbostel

Braunschweig

Wolfsburg

Goslar

BraunlageGöttingen

Hameln

Hildesheim

Cuxhaven



13


Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68

(22)

≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)


Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln



Overnight stays from Great Britain 2011 Municipalities

or no data (1005)(16)(14)(8)(4)(1)

Wilhelms-haven

Wiesmoor

Leer

PapenburgOldenburg

Nordhorn

Bad Bentheim

Osnabrück

500500

1,0002,5005,000

10,000

1,0002,5005,000

10,00040,000

18

Overnight stay destinations Swiss guests 2011

Swiss guests are drawn to the costal regions and the cities

The Swiss are discerning guests when it comes to their choice of accommodations and prefer middle class or first class hotels (DZT market information). Their preferred holiday destinations include the municipalities on the coast and the East Frisian Islands, but also larger cities.


Soltau

Wietzendorf

Bispingen

Lüneburg

Stade

Cuxhaven

Hannover

Landesbergen

Celle

Wolfsburg

Braun-schweig

Goslar

GöttingenHann. Münden

Hildesheim

Wilhelms-haven

Wanger-land

SpiekeroogLangeoogNorderneyJuist

Borkum Nor-den

Leer

Oldenburg

Osnabrück

Schweizer Gäste zieht es in die Küstenregionen undin die Städte

Schweizer sind hinsichtlich der Wahl ihrer Unterkunft anspruchsvolleGäste und bevorzugen Mittelklasse- oder First Class Hotels (DZTMarktinformation). Zu ihren bevorzugten Reisezielen zählen die Ge-meinden an der Küste und die Ostfriesischen Inseln, aber auch größereStädte.

16

Übernachtungsziele Schweizer Gäste 2010

Hannover

Hildesheim

Laatzen

< 500 oder keine Daten (995)≥ 500 – < 1.000 (23)≥ 1.000 – < 2.500 (20)≥ 2.500 – < 5.000 (9)≥ 5.000 – < 25.000 (1)

Übernachtungen aus der Schweiz 2011Gemeinden

Goslar

Braunlage

Norden

ButjadingenWangerland

Juist

Bispingen

Stade

Cuxhaven

Leer

Nordhorn Wolfsburg

Braun-schweig

O ldenburg

Osnabrück

Göttingen

Hann. Münden

Lüneburg

Celle


Soltau

Wietzendorf

Overnight stays from Switzerland 2011Municipalities

or no data

19

Overnight stay destinations Swiss guests 2011 Overnight stay destinations Swedish guests 2011

Southern and eastern Niedersachsen particularly popular among Swedes

Swedes often spend the night near the A 7 transit route and in the Hannover-Hildesheim region. The average duration of stay is correspondingly brief at 1.5 nights. In 2011, the number of over-night stays declined by approximately - 6% in comparison with the previous year.

SoltauBad Bevensen

Bispingen Lüneburg

Stade

Hannover

Wals-rode

Bückeburg

Hameln

Bad Pyrmont

Celle

WolfsburgLehrte

Braun-schweig

Goslar

Göttingen

Seesen

Northeim

Hann. Münden

Hildes-heim

Oldenburg

StuhrPapenburg

Osnabrück

Bramsche

Schweizer Gäste zieht es in die Küstenregionen undin die Städte

Schweizer sind hinsichtlich der Wahl ihrer Unterkunft anspruchsvolleGäste und bevorzugen Mittelklasse- oder First Class Hotels (DZTMarktinformation). Zu ihren bevorzugten Reisezielen zählen die Ge-meinden an der Küste und die Ostfriesischen Inseln, aber auch größereStädte.

16

Übernachtungsziele Schweizer Gäste 2010

Hannover

Hildesheim

Laatzen

< 500 oder keine Daten (995)≥ 500 – < 1.000 (23)≥ 1.000 – < 2.500 (20)≥ 2.500 – < 5.000 (9)≥ 5.000 – < 25.000 (1)

Übernachtungen aus der Schweiz 2011Gemeinden

Goslar

Braunlage

Norden

ButjadingenWangerland

Juist

Bispingen

Stade

Cuxhaven

Leer

Nordhorn Wolfsburg

Braun-schweig

O ldenburg

Osnabrück

Göttingen

Hann. Münden

Lüneburg

Celle


Soltau

Wietzendorf


Overnight stays from Sweden 2011 Municipalities

(1016)(19)(9)(3)(1)

500500

2,0005,000

10,000

5005,000

10,00020,000

or no data

20

Overnight stay destinations Belgian guests 2011

Bad Bentheim and Hannover were the most popular destinations among Belgians in 2011

Around 70 % of trips made to Germany by Belgians are holiday trips. In Niedersachsen, Belgians frequently stay at holiday parks (Bad Bentheim, Bispingen, Butjadingen), but also in cities such as Hannover or Goslar.

Source: LSKN 2012, Map basis: GfK GeoMarketingCartography: TMN 2011, Source: LSKN 2010 Map basis: GfK GeoMarketing

Bispingen

Lüneburg

HannoverNeustadt am Rüben-berge

Hameln

Hildesheim

Celle

Wolfsburg

Braun-schweig

Goslar

Göttingen

Braunlage

Oldenburg

Wiesmoor

Bad Bentheim

Molbergen

Osnabrück

Wilhelms-haven

Butjadingen



13


Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 2.000 (68

(22)

≥ 2.000 – < 5.000 )≥ 5.000 – < 10.000 (7)≥ 10.000 – < 30.000 (1)≥ 50.000 – < 60.000 (1)


Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln



500500

1,0002,5005,000

10,000

(1017)(14)(11)(2)(2)(2)

1,0002,5005,000

10,00015,000

Overnight stays from Belgium 2011Municipalities

or no data

21

Overnight stay destinations Belgian guests 2011 Overnight stay destinations intercontinental guests 2011

Overnight stays primarily in Hannover and south-eastern Niedersachsen

For the most part, overnight stays by intercontinental guests (total 64 %) are concentrated on the cities of Hannover and Wolfs-burg, as well as Langenhagen, Göttingen, Braunschweig, Celle, and Hildesheim. The strong connection to trade fair and business loca-tions suggests that these trips are motivated by economic interests.


Bispingen

Lüneburg

Stade

Buxtehude

Hannover

Bückeburg

Garbsen

Laatzen

Hameln

Bad Pyrmont

Celle

WolfsburgGifhornBraun-schweig

Wolfen-büttel

Goslar

Salz-gitter

Duderstadt

Cuxhaven

Braunlage

Göttingen

Hildesheim

OldenburgPapenburg

Osnabrück

Vechta

Nordhorn



13


Bispingen

Haren(Ems)

Uelsen

Bad Bentheim

Hannover

Goslar

Braunlage

Butjadingen

Molbergen

< 1.000 oder keine Daten (949)≥ 1.000 – < 4.000 (68

(22)

≥ 4.000 – < 20.000 )≥ 20.000 – < 50.000 (7)≥ 50.000 – < 100.000 (1)≥100.000 – < 300.000 (1)


Melle Rinteln

Braunschweig

Celle

W ietzendorf

Papenburg

Osnabrück

Bad Rothenfelde

Hameln



Wilhelms-haven

Witt-mund

Emden Leer

1,0001,0005,000

10,00020,00030,000

(1017)(14)(11)(2)(2)(2)

5,00010,00020,00030,000

130,000

Travel destinations for intercontinental guests 2011Municipalities Overnight stays by foreigners

or no data

22

33,6

4,9

5,6

48,7

6,7

7,0

59,0

9,0

8,0

0 20 40 60 80

Europa

Asien/Australien/Afrika

Amerika/Israel

Millionen

2020 growth forecast of the DZT

Germany more and more popular abroad

In 2011, the holiday destination Germany once again attained an increase in overnight stays from the European and overseas source markets (total + 5.7 % in comparison with 2010). Europe remains the most important foreign market with an approx. 76 % share. According to the DZT (German National Tourism Board) forecast, given successful marketing, it will be possible to attain overnight stay figures in the 70 – 80 m range by 2020.

33,6

4,9

5,6

48,7

6,7

7,0

59,0

9,0

8,0

0 20 40 60 80

Europa

Asien/Australien/Afrika

Amerika/Israel

Millionen Source: DZT 2012 1 excluding approx. 1.3 million overnight stays from other countries

America/Israel

Asia/ Australia/ Africa

Millions of overnight stays incl. camping

Europe

2020 forecast

20111

2004

million

59.0

48.7

33.6

9.0

6.7

4.9

8.0

7.0

5.6

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2020 growth forecast of the DZT 2020 growth forecast of the most important source markets for Niedersachsen

Good growth opportunities in European source markets

With successful marketing, by 2020, Niedersachsen can attain 2.3 to 2.8 million overnight stays from the most important European source markets (approx. two thirds of the demand from abroad) and thus gain up to 660,000 additional overnight stays. Approximately one third of this growth can be realized from the Netherlands.

Source market Overnight stays Forecast OS Inhabitants 2011 Niedersachsen 2020 1

Netherlands 1,034,630 1,068,000 to 16.7 m 1,291,000

Denmark 329,829 383,000 to 5.6 m 485,000

Great Britain 171,479 200,000 to 62.4 m 216,000

Sweden 119,472 125,000 to 9.4 m 141,000

Switzerland 127,263 134,000 to 7.8 m 190,000

Poland 159,336 186,000 38.2 m

Belgium 95,317 104,000 to 10.9 m 138,000

Austria 101,271 107,000 to 8.4 m 149,000

Source: TMN according to LSKN 2012, DZT 2012, Eurostat 20121 Overnight stay forecast based on

DZT forecast (Incoming Edition 2012)

24

www.tourismuspartner-niedersachsen.de

Incoming tourism 2012.pdf

Documents

Transcript of Incoming tourism 2012.pdf