Incoming tourism in Germany - 2012 Edition

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    Facts and Figures

    German National Tourist Board

    Incoming-TourismGermanyEdition

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    Introduction/International tourism

    Growth Outlook world tourism/Economic crisis and tourism

    International travel destinationGerman / German in the World

    German in the World T & T Competitiveness Index/

    German inside Europe

    Incoming Tourism in German Facts and Figures

    Hotel prices in Europe and

    German/Source markets orIncoming Tourism

    Incoming Tourism importanceand breakdown / Seasonalbreakdown

    Accommodation capacities /

    Tpes o accommodation Cit breaks

    Source markets or Incoming-Tourism / Airports

    Business travel / Trade airs/Conventions

    Business travel destinationsor Europeans / Tpes obusiness trips

    Reasons or travel among Euro-peans/Holida preerences

    Transport / Modal split/Satisaction o holidamakers

    Disabled-Friendliness/Source markets in North-west / Southwest Europe

    Source markets in NortheastEurope/Southeast Europe

    Travel arrangements/Sourcemarkets in America / Israel

    US source market

    Asian source markets/

    Tax-Free Shopping Other source markets/

    GNTB growth outlook

    German National Tourist Board

    www.germany.travel

    CONTENTS

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    ( )

    To coincide with the German Travel Mart (GTM) in the cit oLeipzig, the GNTB is publishing a summar o ke acts and guresor incoming tourism to German .

    This publication is aimed at providing the GNTBs partners with aregular and up-to-date annual overview o the most important marketresearch results or the previous travel ear. This edition is based onstudies b the UNWTO, EUROSTAT, the WEF and studies carried out bthe GNTBs own business planning and market research department

    like rom the World Travel Monitor, Qualit Monitoring o GermanTourism and data supplied b the Federal Statistical Oce, inter-national and national associations o tourism service providers.

    Introduction

    Record number in world Tourism 2011:980 million international arrivals

    The destinations with the largest growth in international travelare Asia and Europe

    arrivals in million Change /

    World .

    Europe .

    Asia / Pacic .

    Americas .

    Middle East .

    Arica .

    +. %

    +. %

    +. %

    +. %

    . %

    +. %

    Mio.internationaleAnknfte weltweit

    worldwide growthforecast 202: +%to +%

    millionworldwideinternational arrivals

    Source: UNWTO ()International tourism

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    WORLD / EUROPE

    Growth Outlook or world tourism 2030

    Tourism is one o the global growth industries o the uture,with % orecast growth per annum to Europe

    Arrivals

    in million

    Arrivals

    in million

    Arrivals

    in million*

    Annual

    growth %

    Market

    share %

    Market

    share %*

    Europe . . . +. . .

    East Asia/Pacic . 7. . +.9 . 9.

    Americas . . . +. .9 .7

    Middle East . . 9. +. . .

    Arica . . . +. . 7.

    World . . ,. +. . .

    Source: UNWTO ()Growth Outlook world tourism

    : + .% worldwide+ .% Europe

    * orecast

    Japan

    Europe

    China

    India

    USA

    European and major asian outbound markets

    mostly crisis-resistant or traveling in 2012Impact o nancial and economic crisis on the travel behavior

    Source: GNTB/WTM (), outbound travellers onlEconomic crisis and tourism

    %

    .0 %

    .0 %

    2.0 %

    .0 %

    3.0 %

    32.0 %

    2.0 % .0 %

    2.0 % 2.0 %

    2.0 % 3.0 %

    .0 % 2.0 %

    3.0 %

    crisis-resistant change in travel behavior no travel (next month)

    4

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    0 10 20 30 40 50

    Source: GNTB/WTM ()International travel destination Germany

    Germany the second most popular travel destinationor Europeans in 2010 and 2011, behind Spain

    German with a high growth rate among the top ve destinations worldwideor European travellers

    Spain 48

    Germany 43

    France 36

    Ital 33

    Austria 23

    Trips in million

    + %

    + %

    + %

    + %

    + %

    Change /

    Source: Anholt-GK Roper Nation-Brands-Index ()

    Germany in the World

    * rom a max. o points; in brackets: worldwide ranking

    Germany worldwide in second place

    Image : on the demand side, German is in second place o countriesworldwide. Tourism is one o the six ke locational actors or a countrs Image

    . *

    . *

    . *

    . *

    . *

    . *

    Tourism ()

    Exports ()

    People ()

    Governance ()

    Cultural and Heritage ()

    Investment and Immigration ()

    5

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    WORLD / EUROPE

    Lasting impact o the World Cup, plus sporting

    success, dene Germanys international image, justas much as museums, design and music

    Tourism-related and cultural word associations: German continues to belinked with a broad range o cultural activities

    Source: Anholt-GK Roper Nation-Brands-Index ()

    Source: Anholt-GK Roper Nation-Brands-Index ()

    Germany in the World

    Germany in the World

    Strenuous

    FilmRelaxing

    Fascinating

    Informative Risqu Modern designBoring Museums Music CircusOpera Romantic Sculpture Spiritual

    Exciting Sport Pop videosDepressing Street parades

    Germany among the top 10 worldwide destinationsin tourism and culture

    Major events (FIFA World Cup ) have lasting positive efects on image

    PeriodRanking*

    for Germanyoverall

    Ranking*for tourism

    image

    Ranking*for cultural

    image

    st quarter (beore FIFA World Cup)

    9

    20064th quarter (ater FIFA World Cup)

    9

    9

    *out o countries worldwide

    6

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    180140 160120100806040200

    Source: World Economic Forum ()T & T Competitiveness Index

    Germany has a market share o 7 % in total overnightstays by oreign visitors in the European Union

    German is in the seventh place with a high growth rate

    Source: Eurostat (), as o April Germany inside Europe

    Total overnight stays by foreign

    visitors in the 2 EU countries in 20

    . mnChange 20/0: +.%

    * in hotels and similar establishments

    Change/overnight stas b oreign guests in million*

    Indicator Score 2011

    Health and hgiene .

    Ground transport inrastructure .

    Tourism inrastructure .

    Cultural resources .

    Saet and securit .

    Education and training .

    Environmental sustainabilit .

    ICT inrastructure .7

    Air transport inrastructure .

    Index for GERMANY .

    Germany leading in health standards, inrastructure,culture, security, education and environment

    Germans strenght as international travel destination compaired with nations worldwide (Rank : Switzerland, rank : France)

    Scale: = low, 7 = high

    Spain .Ital .

    France .

    Great Britain .

    Austria .

    Greece .

    Germany .

    Portugal .

    Czech. Republic .

    Netherlands .

    + . %+ . %

    + . %

    + . %

    + . %

    + . %

    + . %

    + . %

    + . %

    + . %

    7

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    DIW econ , TSA-Base ear In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Oce) GNTB/WTM () Deutsche Bundesbank, April IHA/STR Global

    Germany

    Source: Federal Statistical Oce (), GNTB ()Incoming Tourism in Germany

    Capital Berlin

    Federal states

    Non-cit states

    Cit states

    Member o UNWTO since 97Surace (, sq. km) 7

    Population (million) ,

    Gross domestic product ( in Euro bn) ,7,

    GDP per capita (in Euro) ,

    Real GDP growth (in %) / + .7 / + .

    Economic importance of travel and tourism

    Total expenditure by tourists 7. bn

    b domestic touristsb international tourists

    .7 bn (7%) . bn (%)

    Total national gross value added (direct, indirect, and induced efect) . bn.

    Proportion o total national gross value added

    o which: total national gross value added(direct efekt)

    Proportion o total national gross value added

    9.7%

    97. bn

    .%

    Overall impact on employment(direct, indirect, and incluced) .9 million workers

    Proportion o total number o workers in German

    o which: impact on employment(direct)

    Proportion o total number o workers in German

    .%

    .9 million workers

    7.%International arrivals International arrivals in million (incoming) .

    Arrivals per o the population

    Travel and tourism in Germany Overnight stas b domestic travellers (thousands) ,9

    Domestic growth + . %

    Overnight stas b international travellers (thousands) ,7

    International growth + .7 %

    Total overnight stas (thousands) 9,

    Total growth + . %

    Sales turnover o overnight stas b domestic travellers . bn

    of which hotel / guesthouseOvernight stas b domestic travellers (thousands) 9,9

    Overnight stas b international travellers (thousands) ,9

    Total overnight stas (thousands) ,7

    Number o hotel beds (as o Jul ) ,7,

    Hotel room occupanc

    (: .%) . %Outgoing travel

    Trips taken b Germans (in thousands) ,9

    O which trips abroad (in thousands) 7,9

    No. o oreign holida trips per o the population

    Inbound travel from Europe

    Trips to German b Europeans (in thousands) ,7

    Expenditure or travel to German per trip/person: per night/person:

    Length o sta in German (average) . nights

    Travel and tourism balance of payments

    Expenditure on travel and tourism ( / : + . %) . bn

    Income rom travel and tourism ( / : + .7 %) 7.9 bn

    International balance o paments or travel and tourism ( / : . %) .7 bn

    8

    GERMANy

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    80 100 120 140 240160 ( )

    Source: IHA/STR Global ()Hotel prices in Europe and Germany

    Comparison o hotel pricesin European and German cities

    German has an excellent price / perormance ratio in hotel accomodation

    Breakdown o overnight staysin Germany by continent

    Europe with a growth rate o +. % in still the most importantsource market. Asia extends its market share

    Australia, NewZealand andOceania %

    Arica %Other %

    Source: Federal Statistical Oce ()Source markets for Incoming Tourism

    %Europe

    %Americas %Asia

    EU-Average: 100 (+2.6 %)Germany:92 (+1.4 %)Berlin: 86( 2.0 %)

    TOP 5 EuropeParis 237

    London 154

    Rome 149

    Brussels 111

    Amsterdam 88TOP 5 Germany

    Frankurt 116

    Munich 114

    Heidelberg 109

    Duesseldor 108

    Hamburg 102

    + 12.5 %

    + 6.2 %

    + 4.3 %

    + 3.7 %

    1.2 %

    + 2.9 %

    0.9 %

    + 2.8 %

    + 3.4 %

    + 2.6 %

    Net prices in , Change /

    9

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    Incoming Tourism importance and breakdown Source: Federal Statistical Oce ()

    Overnight stays in Germanyby oreign visitors in 2011 by ederal state

    BavariaBaden-Wuerttemberg

    Rhineland-Palatinate

    Hesse

    Thuringia

    Saxon-Anhalt

    Saxon

    Mecklenburg-Western Pomerania

    Lower Saxon

    North Rhine-Westphalia

    Seasonal breakdown o overnight staysby oreign visitors travelling to Germany

    overnight stas b oreign visitors (,)

    Source: Federal Statistical Oce ()Seasonal breakdown

    Jan Feb March April Ma June Jul Aug Sep Oct Nov Dec

    Brandenburg

    Schleswig-Holstein

    Total overnight stays

    .millionSaarland278,618

    Berlin9,250,538

    Hamburg

    2,042,103

    Bremen407,290

    ,,

    1,464,430

    3,366,579

    5,647,316

    5,378,032

    8,786,133

    763,184

    798,026

    1,633,733

    456,416

    566,419

    ,

    7,

    ,

    ,

    ,

    ,

    ,

    1

    GERMANy

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    0 10 20 30 40 50

    Source: Federal Statistical Oce () as o Jul Accommodation capacities

    Accommodation capacit

    Type of accommodation Establishmentsin operation Share in %*

    Hotels ,9 .

    Bed & breakast hotels 7,9 .

    Inns , .7

    Guesthouses , .

    Traditional accommodation providers , .

    Leisure, recreational and training centres , .

    Holida centres 9 .

    Holida homes or apartments ,79 9.

    Holida cottages, outh hostels ,9 .

    Campsites , .

    Preventative medical clinics and rehabilitation clinics 9 .

    All types of accommodation , .

    Capacities in Germany by type of accommodation 2011

    Overnight stays in Germany by oreign visitorsin 2011 by type o accommodation

    Source: Federal Statistical Oce ()Types of accommodation

    Hotels %

    Bed & break-ast hotels %

    Campsites %

    Inns %

    Holida centres %

    Holida cottages,outh hostels %

    Holida homes orapartments %

    Guesthouses %

    Others %

    Market share of hotelsand b&b-hotels

    %

    *deviations due to rounding

    Share in %*

    11

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    0 1 2 3 4 5 6 8

    Source: Federal Statistical Oce ()City breaks

    Breakdown o overnight stays in 2011 by oreignvisitors in German towns and cities according to size

    % o overnight stas b oreign visitors are in towns and cities witha population o more than ,

    %less than 0,000

    %0,000 00,000

    %more than 00,000

    City breaks Source: Regional Statistical Oces (), GNTB ()

    Top towns and cities in Germany in 2011(overnights stays)

    The largest cities have about % market share o all overnight stasb oreign visitors in German

    Berlin ,,

    Munich ,,

    Frankurt / Main ,,

    Hamburg ,,

    Cologne ,,

    Duesseldor ,,

    Stuttgart ,

    Nuremberg ,

    Dresden ,

    Hanover ,

    Leipzig ,

    . %

    . %

    . %

    . %

    . %

    . %

    . %

    . %

    . %

    . %

    . %

    excluding campsites The percentage gures reer to the number o overnight stas b oreign

    visitors as a percentage o the total number o overnight stas (in each respective cit)

    million

    1

    GERMANy

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    20 4 6 8 10

    0 10 20 30 40 50

    million

    Top 20 source markets or Germany by numbero overnight stays in 2011

    Netherlands Germans number source market, Switzerlandrst time at second place

    Change /

    Source markets for Incoming Tourism Source: Federal Statistical Oce ()

    *excl. transit ights

    Source: ADV ()Airports

    Trac revenue at Germanys internationalairports increased by + 5.0 % in 2011

    9 % o the passenger volume o 9. million is allotted to the TOP airports*

    Frankurt 56.3

    Munich 37.6

    Berlin 24.0

    Duesseldor 20.3

    Hamburg 13.5

    Cologne / Bonn 9.6

    Stuttgart 9.5

    Hanover 5.3

    Nuremberg 3.9

    Hahn 2.8

    Passengers (millions); Change /

    Netherlands .Switzerland .

    USA .UK .

    Ital .Austria .France .

    Belgium .Denmark .

    Spain .Russia .Poland .

    Sweden .PR o China & Hong Kong .

    Japan .Arab Gul States .

    Czech Republic .

    Norwa .Australia .Hungar .

    + . %+ . %

    . %+ . % . %+ . %+ . %+ . %

    + . %+ . %

    + . %+ . %

    + . %+ . %

    + . %+ . %

    + . %

    + . %+ . %

    + . %

    .%

    + . %

    + . %

    + .%

    + .%

    + .%

    . %

    + . %

    + . %

    . %

    . %

    1

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    Source: DIW econ ()Business travel / Trade fairs / Conventions

    Trade Fairs in German

    Foreign visitors / AUMA categor international and national events

    Total. millionforeign visitors

    Arica . %

    Middle East . %

    North America . %

    Latin America . %

    Australia / Oceania . %

    South-East-Central-Asia

    . %

    .%European Union

    .%Europe (Non-EU)

    Source: AUMA ()

    Total expenditure . billion= 13% of the total expenditure by tourists in Germany of 278.3 billion

    Private travellers Business travellers

    With accommodation . billion . billion

    Da visits . billion . billion

    Total . billion . billion

    Germany as a conerence location:No. 1 in Europe no. 2 worldwide

    ICCA - Ranking: International Meetings

    Source: ICCA ()

    Rank TOP 10 in Europe Number of meetings TOP 10 worldwide Number of meetings

    . Germany USA 623

    . Spain 451 Germany

    . UK 3 Spain 451

    . France 31 UK 3

    . Ital 341 France 31

    International visitors spend around 37 billion in totalduring their trips to Germany

    14

    GERMANy

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    0 2 4 6 8 10 12

    Source: GNTB / WTM ()Business travel destinations for Europeans

    Germany leads the way among the top tenbusiness travel destinations or Europeans

    German 11.4

    Great Britain .

    France .

    Ital .

    Austria .

    Spain .

    USA .

    Netherlands .

    Sweden .

    China .

    business trips in million

    Source: GNTB / WTM ()Types of business trips

    Breakdown o European business travel volume intodiferent types o business trips to Germany 2011

    . million promotable business trips

    % Incentives(+ %-Point)

    Total volume 2011

    .million trips

    %Traditional business trips(+/ %-Points)

    %Conferences / congresses(+/ 0 %-Points)

    %Trade fairs andexhibitions( %-Point)

    %Promotable business trips(+/ %-Points)

    Share (change to )

    Business trips by Europeans

    total in 2011: .million

    .

    2.

    .

    0.

    0.

    .0

    .

    2.0

    .

    2.0

    .3

    2.

    0.

    0.

    0.

    .2

    .

    .

    .

    2.

    Traditional business trips Promotable business trips (Meeting/Incentive/Convention/Exhibition)

    15

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    35302520151050

    Source: GNTB/WTM ()Reasons for travel among Europeans

    Reasons or travel among Europeans travellingabroad and to Germany in 2011

    German has a disproportionatel large share o the international businesstravel market and is generating growing demand in the leisure sector

    Reason for travelEurope

    in million *Germany

    in million*Europe Percentage *

    Germany Percentage*

    Holidas . . 7. % .9 %

    Short breaks o nights 7. .7 . % . %

    Longer holidas o + nights . . . % 9. %

    Visits to riends

    or relatives . .7 . % .7 %

    Other travel 9. . 7. % . %

    Business trips . . . % . %

    Total travel . . % %

    Ranking o holiday contents o Europeans inGermany 2011 as a percentage

    In Germans strengths la in cit / event breaks and general tours

    Source: GNTB / WTM ()Holiday preferences

    Cit breaks

    General tours

    Other holida

    Holidas in the countrside

    Trip or a special private occasion

    Seaside / lakeside holidas

    Event-related holidas

    Holidas in the mountains

    Sports holidas

    Visit o a leisure park

    Health & tness holidas

    Winter sports

    Cruise / boat holida

    Europeansto German

    Europeans

    worldwide

    * deviations due to rounding

    %

    %

    %

    %

    %

    %

    %

    %

    %

    %

    % %

    %

    share responses

    16

    EUROPEANS IN GERMANy

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    Source: GNTB / WTM ()Transport / Modal split

    %Plane(+ %-Point)

    %Car( %-Points)

    Car and plane travel morepopular again in 2011

    All trips rom Europe to German in : . million

    % Coach( %-Point)

    % Other(+ %-Point)

    % Rail(+/ %-Points) . million

    European trips toGermany in 20

    Share (change to )

    Source: GNTB/ERV () , rounded valuesSatisfaction of holidaymakers

    Overall satisfaction.

    .

    Range & qualit o

    products and services

    .

    .

    Accommodation.

    .

    Food and drink.

    .

    Opening times.

    .

    Value or mone.

    .

    Excellent scores rom abroad or

    destination Germany

    Holida travellers

    average score/*

    Business travellers

    = delighted; = disappointed

    ... .

    *Ma April , total travel rom abroad, as o Februar

    17

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    Source: GNTB / ERV (), rounded valuesDisabled-Friendliness

    People withrestricted mobilit

    2.252.79

    Walking impaired /wheelchair users

    .

    .

    Blind / partiallsighted people

    .

    .

    Dea / hard ohearing people

    .

    .

    Visitors with pushchairs.

    .

    Good to satisactory rating or accessibilityby German and international visitors

    Was our holida disabled-riendl?

    Level o satisactionor German visitors

    Level o satisactionor oreign visitors

    = delighted; = disappointed

    . ... .

    Markets Overnight stays Forecast OS * Population in millions

    Northwest Europe ,, ,, .

    Netherlands ,, ,, to ,, .7

    UK and Rep. o Ireland ,, ,, to ,, .9

    Belgium ,7, ,7, to ,, .

    Luxembourg 7, , .

    Southwest Europe ,, ,, .

    Switzerland ,7, ,, to 7,, 7.7

    Ital ,,7 ,, .

    France ,9, ,, .

    Spain ,,7 ,, .Total ,, ,, .

    Source: Federal Statistical Ofce 2012 (4), GNTB 2012 (6)Source markets in Northwest / Southwest Europe

    Source markets in Northwest and Southwest Europe

    With a total o . million overnight stas in , the source markets o

    Northwest and Southwest Europe have a % share o all overnight stasin German b oreign visitors

    * deviations due to rounding data

    Overnight stays by foreign visitors

    :. mn :.mn

    18

    EUROPEANS IN GERMANy

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    Markets Overnight stays Forecast OS * Population in millions

    Northeast Europe /Russia

    ,, ,, .

    Denmark ,,79 ,, to ,, .

    Russia ,7, ,, .

    Poland ,7,79 ,, .

    Sweden ,, ,, to ,, 9.

    Norwa 79, 9, .9

    Finland ,9 9, .

    Baltic States 9, , .

    Source: Federal Statistical Oce (), GNTB ()Source markets in Northeast Europe

    Source markets in Northeast Europe / Russia

    With . million overnight stas in , the source markets o Northernand Eastern Europe / Russia have a % share o all overnight stasin German b oreign visitors

    Source markets in Southeast Europe

    With a total o about . million overnight stas in , the source markets oSoutheast Europe have about a % share o all overnight stas in Germanb oreign visitors

    Markets Overnight stays Forecast OS * Population in millions

    Southeast Europe ,, ,, .

    Austria ,,9 ,, to ,7, .

    Czech Republic 7,79 7, .

    Hungar , , .

    Slovakia 7,99 7, .

    Slovenia ,9 , .

    Balkans ,,** ,, 7.

    * deviations due to rounding **GNTB calculation; data

    Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania, Serbia

    Source markets in Southeast Europe Source: Federal Statistical Oce (), GNTB ()Source markets in Southeast Europe

    Overnight stays by foreign visitors

    :.mn :.mn

    Overnight stays by foreign visitors

    :.mn :.mn

    19

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    ( ) 7

    Used booking sites o the Europeanswhen traveling to Germany

    German must adopt a multi-channelling strateg in order to succeedagainst international competition

    Multiple responses;onl prebooked trips

    Share o booking channels / sites in % ()

    Internet %

    Travel Agenc %

    Direct(Accommodation) %

    Direct(Transport) %

    Tourist Oce %

    Implant %

    Club, Newspaper,Church, School %

    Others %

    Source: GNTB/WTM ()Travel arrangements

    Markets Overnight stays Forecast OS *Population in

    millions

    America / Israel ,, ,, .

    USA ,,97 ,9, .

    Canada 97,79 , .

    Brazil ,9 , 9.7

    Central-/South America , n.n. .

    America total ,, ,, .

    Israel , , .

    * deviations due to rounding data

    Source markets in America / Israel

    With about . million overnight stas in the source markets in Americaand Israel have a % share o all overnight stas in German b oreign visitors.USA with a total o . million overnight stas in is the main overseassource market

    Source: Federal Statistical Oce (), GNTB ()Source markets in America / Israel

    Overnight stays by foreign visitors

    :.mn :.mn

    EUROPEANS / US AMERICANS IN GERMANy

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    % % % % % % %( )

    Main travel destinationsor US Americans in Europe

    Total travel rom the USA to Europe : . million trips

    Multiple selection odestinations possible

    Trips in million

    Source: GNTB / WTM ()US source market

    Source: GNTB / WTM ()US source market

    General tours/sightseeing are the dominantholiday activities o US travellers in Germany 2011

    Tpe o holida in German b visitors rom USA

    Great Britain 2.6

    Ital 2.1

    France 1.8

    Germany 1.7

    Eastern Europe 1.2

    Belgium / Netherl. / Luxemb. 1.1Spain 1.1

    Austria/Switzerland 0.9

    Ireland 0.7

    Northern Europe 0.6

    . . . . . .

    General tours/Sightseeing

    45 %

    Trips or a specialprivate occasion

    11 %

    Holidas in thecountrside 10 %

    Cruise/Boat holida 8 %

    Cit breaks 7 %

    Event-related holidas 4 %

    Other holida 15 %

    Share in %

    1

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    % % % % % %

    Source: Federal Statistical Oce (), GNTB ()Asian source markets

    PR o

    China &

    Hong Kong

    ,.

    ,.

    .

    Japan

    ,.

    ,.

    ,.

    India,.

    .

    Arabic Gul

    States

    ,.

    ,.

    .

    China is most important Asian source marketor Germany

    Overnight stas in ,

    Forecast

    Source: Global Blue ()Tax-Free Shopping

    Russia, China and Switzerland are amongst the

    highest spenders or tax-ree shopping in Germany

    * Change /

    share o nations at total sales turnover

    , ,, ,

    China . %

    Russia . %

    Switzerland . %

    UAE . %

    Brazil . %

    Ukraine . %

    Taiwan . %

    Japan . %

    USA . %

    + . %*

    + . %*

    + .%*

    + .%*

    + .%*

    + . %*

    + . %*

    + . %*

    + . %*

    ASIA /WORLD

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    50 60403020100

    **

    Source markets Asia, Australia and Arica

    With about . million overnight stas in , the source markets Asia,Australia and Arica have a share o about % o all overnight stas inGerman b oreign visitors

    Source: Federal Statistical Oce (), GNTB ()Other source markets

    * deviations due to rounding

    Source: Federal Statistical Oce (), GNTB ()GNTB growth outlook

    GNTB growth orecasts or 2020

    Through successul marketing German can net about to millionovernight stas rom abroad b

    ** excl. . million other overnight stas

    overnight stas (millions), including campsites

    Forecast

    data Australia onl

    Overnight stays Forecast OS * Population in million

    Asia/Australia/Africa ,, ,, ,.

    PR o China / Hong Kong ,, ,, ,7.

    Japan ,,79 ,, .

    Arabic Gul States ,, ,, .

    Australia, New Zeelandand Oceania 7, 9,

    .

    India 7, ,, ,.

    South Korea , , .

    South Arica ,7 n.n. .

    Overnight stays by foreign visitors

    :.mn :.mn

    Europe

    59.0

    48.7

    33.6

    Asia /

    Australia /

    Arica

    9.0

    6.7

    4.9

    America /

    Israel

    8.0

    7.0

    5.6

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    www.german.travel

    German National Tourist Board

    Working on behal o the ederal government, the GermanNational Tourist Board, based in Frankurt am Main, has beenplanning, coordinating and implementing activities or marketingGerman abroad or more than ears.

    The aims o the GNTB with its regional managements andits oreign representative oces / sales and marketingagencies include:

    Strengthening the economic position o GermanIncreasing the volume o tourismIncreasing tourism exports.

    As a registered non-prot organisation, the GNTB is committed totransparenc and ecienc rather than commercial gain.

    Sources

    1 UNWTO World Tourism Organization, World

    Tourism Barometer 3 / 2012, Madrid 2012

    2 EUROSTAT, Luxembourg 2012

    3 World Economic Forum, Travel & Tourism

    Competitiveness Report 2011, Geneva 2011

    4 Federal Statistical Oce, Annual Reports

    and Monthl Reports 15 to 2011,

    Wiesbaden 2012

    5 GNTB / IPK-International, World Travel

    Monitor, Malta 2011, 2012

    6 GNTB Market Research, Frankurt 2011, 2012

    GNTB / Anholt-GK Roper Nation-Brands-

    Index 2011, USA 2011

    8 Association o the German Trade Fair Industr

    (AUMA), Messe-Trend, Ke Figures, Berlin 2011

    Meeting- und Event Barometer o EITW

    commissioned b EVVC, GCB, GNTB;Wernigerode 2010, 2011

    10 German International Hotel Association

    (IHA) / STR Global, Berlin 2012

    11 Regional Statistical Oces 2012

    12 Global Blue German, Duesseldor 2012

    13 ADV (German Airports Association),

    Berlin 2012

    14 GNTB / Europische Reiseversicherung AG,

    Qualittsmonitor Deutschland-Tourismus,

    (Qualit Monitoring o German Tourism)

    Frankurt, Munich 2010 2012

    15 DIW econ, Berlin 2012

    16 ICCA, Amsterdam 2011

    Coprights

    Page 2: Neue Messe Leipzig, DZT

    Page 3: ICS Stuttgart, Messe Stuttgart

    Stock, Gett