Old spice social media impact on marketing
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OLD SPICE (SOCIAL MEDIA IMPACT ON MARKETING) By Konstantin Kirov 10114067 Viktor Lakov 10114076 Milen Kostadinov 10114078
description
Old spice, marketing, social media
Transcript of Old spice social media impact on marketing
OLD SPICE (SOCIAL MEDIA IMPACT ON MARKETING)
By Konstantin Kirov 10114067
Viktor Lakov 10114076
Milen Kostadinov 10114078
What is “Social Media”
Web based and mobile technologies Communities Organizations Individual interaction
A group of new kinds of online media
Classification
Community Social-networking Sites Media Sharing Sites Social Bookmarking Sites Blogging Social Networks Music Social Networks
Community Social-networking Sites
Media Sharing Sites
Social Bookmarking Sites
Blogging Social Networks
Music Social Networks
Social media & Marketing Low initial costs of advertising Two-way relationships Quick spreading Collecting data through social media
Old Spice history
Prominent American brand Founded 1934 by the Shulton Company Acquired in 1990 by Procter & Gamble Saling ships = trademark
"If your grandfather hadn't worn it, you wouldn't exist."
Social Media Marketing Strategy
TV spots -> Twitter -> YouTube videos -> re-tweeted
Humorous 30-second YouTube videos
“A woman's man that was okay for men to love”
Why YouTube
People are very familiar with the ways of sharing it, liking it, and favoring it
Replying in video feels appropriate in relation to the prior TV ads
Keeping the allure and mystique of this guy alive
Facts and Figures
Facts and Figures
#1 most viewed sponsored channel on YouTube
236 million YouTube Views 80,000 Twitter followers in 2 days Facebook Interaction increased 800%
with the personalized videos
Sales figures increased by 107 %
Mano a Mano En El Baño
THE END
