Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville
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Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr Marketing & Social Marketing & Social Media Toolbox for Media Toolbox for Serious Impact Serious Impact
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Many businesses and nonprofits have a marketing and social media plan, but are you getting the most out of your efforts? Sure you’ve fired up your email list, started a Facebook page and maybe even uploaded a few YouTube videos, but now what? Learn how to maximize your marketing and social media strategies with high-impact ideas and tools to create a sustainable plan that brings dollars in the door.
Transcript of Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville
Presented by
Dawn A Crawford Social Media & Communications Consultant
@SocMediaRckStr
Marketing & Social Media Marketing & Social Media Toolbox for Serious ImpactToolbox for Serious Impact
Marketing is a Marketing is a ConversationConversation
Do NOT Be This GuyDo NOT Be This Guy
http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
Marketing Marketing is a is a
RelationshipRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Your Future is HERE– Over 50% of the world’s population is under 30-
years-old - 96% of them have joined a social network
– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts
– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing
record declines in circulation
http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Build TRUST
• 78% of consumers trust peer recommendations
– Only 14% trust advertisements– Only 18% of traditional TV campaigns
generate a positive ROI
Creating Your Sustainable Plan
Master ToolsInteract
Explore & ExperimentTake It Off Line
Quit
http://www.flickr.com/photos/bre/552152780/sizes/l/
Listening is lead generation
http://www.digitaldesktopwallpaper.com/wallpapers/unknown/elephant_1.jpg
Google Alerts – Google.com/Alerts
Social Media DashboardHootSuite – HootSuite.com
Analytics for $5 a Month!
Sprout Social – http://www.socialsprout.com
Plans starting at $9 a month
Email Marketing
Stay top of mindAdd value and then you are never spamList only offersListen your analyticsGrow your list through social media
Be Part of the Community
Donate silent auction itemsSponsor eventsBe ever present
Come HOME to Facebook - make your biz/cause mesh with people's personal lives = family, friends and community
More visuals the better – pack your page with photos, videos, fun stories
Give them value – Fan only coupons
Measure and evaluate
Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates
Video is the next social media revolution – be ready for it!
Like other videosPlay with on-screen messages & choose your
own adventureNonprofits: Take advantage of the YouTube
Nonprofit Program - http://www.youtube.com/nonprofits
Claim your page – you never know
Run a competition among employees/volunteers to win a silly prize
Check out Sprout Social - sproutsocial.com
Nonprofits: Do check-in fundraiser with a corporate sponsor
Think of other mediums other than words – video, scanned art, photos
Showcase your best features – people, places and things
Feature guest posts by bloggers = your customers
InteractAsk questions
Engage bloggers
Tell Stories
Information Sharing
Events
Employee Engagement
Peek Behind-the-Scenes
Fundraising - Friendraising
BE REAL!
http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/
Marketing & Marketing & Social Media is a Social Media is a
ConversationConversation
Explore
Nerd Out & ExperimentNerd Out & Experiment
http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
Take It Off LineTake It Off Line
http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
Biz Card + Magic = Presentation + Reading List
Dawn CrawfordPrincipal Communicator
720-231-1930@SocMediaRckStr
