Impact of Social Media in Marketing - Copy

download Impact of Social Media in Marketing - Copy

of 5

  • date post

    08-Jul-2018
  • Category

    Documents

  • view

    214
  • download

    0

Embed Size (px)

Transcript of Impact of Social Media in Marketing - Copy

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    1/10

    IMPACT OF SOCIAL

    MEDIA IN MARKETING

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    2/10

    CONTENTS

    Introduction.

    Role of social media in marketing.

    Metrics of social media marketing.

    Focus on business areas regarding

    the use of SMM.

    Strategies of social media

    marketing.

    Trends of social media.

    Pros and cons of SMM.

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    3/10

    INTRO!CTION"

    Any website which allows use to shae thei content! o"in

    an$ encoua%es inteaction an$ co&&unity buil$in% can b

    as a social &e$ia

    Social &e$ia &a(etin% is the use o' social &e$ia an$ soci

    an )inte%ate$* &a(etin% "es"ecti#e wheeby se#eal

    %oals can be 'ul'ille$! othe &a(etin% e''ots can be sten%

    the inteactions! si%nals! o"inions an$ #oices o' ta%et au

    social &e$ia uses ae ta(en into account to i&"o#e

    )listenin% an$ actin%*+

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    4/10

    RO#E OF SOC$I#$ MEI$

    M$R%ETIN&"

    To "o#i$e an i$entity about the co&"anies an$ the "o$u

    se#ices that they o''e+

    Social &e$ia hel"s in ceatin% elationshi"s with "eo"le

    It &a(es co&"anies ,eal, to consu&es+

    Social &e$ia can be use$ to associate the&sel#es with the

    that &ay be se#in% the sa&e ta%et &a(et+

    Social &e$ia can be use$ to co&&unicate an$ "o#i$e the

    inteaction that consu&es loo( 'o+

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    5/10

    METRICS FOR SOCI$# MEI$

    M$R%ETIN&

    -ebsite e"ots+

    Retun on in#est&ent $ata+

    Custo&e es"onse ates+

    Reach an$ #iality+

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    6/10

    FOC!S ON '!SINESS $RE$S

    RE&$RIN& T(E !SE OF SMM

    En%a%e&ent &a(etin%+

    Ceatin% awaeness an$ incease ce$ibility +

    Testin% new o''es o $etectin% nee$s +

    Lea$ %eneation an$ &ana%e&ent+

    Maintainin% ston% elationshi"s +

    .n$estan$in% in eal/ti&e what $i#es social

    en%a%e&ent Co&&unity &a(etin%+

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    7/10

    SMM STR$TE&IES"

    I$enti'y 0usiness Goals+

    Set Ma(etin% Ob1ecti#es+

     I$enti'y I$eal Custo&es+

    Reseach Co&"etition+

     Choose Channels an$ Tactics+

     Ceate a Content State%y+

    Allocate 0u$%et an$ Resouce+

    Assi%n Roles+

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    8/10

    TRENS IN SOCI$# MEI$

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    9/10

    PROS $N CONS OF SMM"

    2+ Low Cost+

    3+ Cates to a 0i% Au$ience+

    4+ Fast+

    5+ Geneates Inteaction+

    6+ Nutues 0an$ Loyalty+

    7+ Goo$ 'o Custo&e Se#ice+

    2+ Ti&

    3+ Geneates Ne

    4+ Ma(es 8ou

    5+ ROI is 9

  • 8/19/2019 Impact of Social Media in Marketing - Copy

    10/10