20.08.12

This Week...Unexpected events, Siesta World Cup, Smelly Flipbook, Bad Decisions, and the Real Deal

Unexpected eventsBradesco Seguros Insurance

Siesta World CupComedy Central

Smelly FlipbookListerine

Bad DecisionsDirecTV

The Real DealToyota

A clever idea from an insurance company, promoting car insurance using a tablet device.

Their message is that unexpected events happen without warning, so you should set up an insurance plan with Bradesco.

Unexpected eventsBradesco Seguros Insurance

Siesta World CupComedy Central/Continente Comedia

This is a funny commercial for the launch of Comedy Central South-America. The style follows the absurdness of certain shows aired on the television station.

It celebrates a little-known but apparently hotly contested sporting championship—the Siesta World Cup.

The idea is simple: Make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100 percent humor. The Latin Arnold Schwarzenegger voice makes this commercial even better.

Smelly FlipbookListerine

A nice way to promote the benefits of fresh breath.

The regular-looking flipbook features special technology to make the pages smell, for a campaign about the perils of bad dental hygiene.

JWT Hong Kong used an unusual method to get people to notice bad breath for a Listerine campaign. They used special technology to make the pages of a flipbook smell like onions, so when people flipped through it, it seemed as though the attractive girl was “speaking” with bad breath. A coupon at the back of the book offered people a free bottle of listerine, and the coupon redemption rate rose to 66%.

DirecTV try to persuade people as to why they should get rid of Cable and upgrade to DirecTV.

There a number of ads with the theme “See What Happens When You Make Bad Decisions”.

See the famous Charlie Sheen in action in one of them.

Charlie Sheen – Bad DecisionsDirecTV

Toyota has launched a multi-million pound advertising strategy for the new GT86. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage.

Launching last Friday with a 60-second TV spot, the Real Deal dramatises the story of a computer generated guy who turns to the underworld in his search to feel alive and finds the GT86, which he uses to break free of his unsatisfying, fake existence and escape into the real world.

Here is the 90 second edit which is like a mini-movie in itself with it’s computer game style city. Cinema spots are planned to coincide with the release of the new James Bond film, Skyfall, which is very apt given the content.

The Real DealToyota