New Media Investment Strategies in 2014

How do digital trends affect investment

decisions in media? Конференція «Нові медіа – нові можливості

2014»

Firstly….. •  I want to wish the people of the Ukraine

a warm , peaceful and stable Government transition!

•  I hope that everyone can get to share in the success of a new start, and a new beginning!

•  Let’s all move forward together!!!!

Big Stories of 2013-2014 The year of Exits!!!!

What's App!!! - $19bln – Founded 2009 VIBER- $470mln – Founded 2010 Twitter- $1.28bln – Founded 2006 ---What they have in common, is that they were all ideas to solve basic problems!

These exits, cash outs, have now empowered new generation of inventive digital people.. new dawn and

new opportunity is on the horizon!!!

Where will the money go now! •  An important lesson here is that the

companies are Telecom service based, TCPIP/LTE, meaning they developed on a platform to enhance communications!

•  Practical solutions for existing lifestyle technology •  is a good example of enhancing the medium of interactive tele-presence.

–  Social Television –  Smart Television –  Second Screen Apps –  3D Printing –  Google Glasses –  Wearable Tech –  Internet of Things

Social Television

Connecting to groups based on media preferences.

Global Social TV Market worth

$256.44 Billion by 2017

Smart Television

Smart TV Market Worth $265 Billion

by 2016 2013 Smart TV

sales were ~85mln Units.

Second Screen Apps!

$6 billion business by 2017

Advertising Update: From 2nd Screen to All Screens

Building Powerful Synchronised Advertising

Campaigns

Wearable Tech

2014 60mln units forecasted for wearable

devices! Already being stylized by small brands, the

accessory or personal statement!

3D Printing!

3D Printing Will Change the World!.. —Harvard Business Review! 2014

‘The emerging potential for using 3D printing is illuminating some of the inefficiencies in mass production: the stockpiling of components and parts, the large amount of working capital required for such stockpiling, profligate waste of materials, and of course the expense of employing large numbers of people… It continues and accelerates a longer-term trend towards de-dematerialisation of manufacturing goods — a trend that has already kept the total tonnage of global goods constant over the past half century, even as their value has increased more than three-fold.’ - Al Gore,The Future, 2013, P31-32

3D Printing Stock Bubble? $10.8 Billion

By 2021 - Forbes www.forbes.com/.../3d-printing-stock-bubble-1

Google Glasses!

Google Glass $11 Billion Market By 2018 -

Business Insider

Internet of Things!

Cisco CEO: Internet of Things poised to be

$19 trillion market

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Keys to Successful Startup

1)  Approach strategic partners, don’t be shy! 2)  Be aware of the “buy side” Limitations and

requirements. (At LG, I see opportunities for my brand to use your technology but…” !

3)  For investment focus on: Product, Management, Finances.

Market for Russia CIS New Media Investing

Types of Deals and Volume of financing Russia CIS

What you need to do to get funded!

Information is necessary for company to provide to an Investor!

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MANAGEMENT

Dennis G. Adamovich – Director of Digital Marketing, LG Ad Russia, Moscow Office- Dennis Adamovich has over 17 years experience of New Media and Technology entrepreneurship. Dennis joined LG Ad Moscow, in November 2013. Yahoo Global Business Development Manager Russia-CIS 2007-2012.

CONTACT INFO

Dennis G. Adamovich – dga@abrillc.com

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