Get PublishedThrough Crowdfunding

This webinar is for you if… You’ve written a book & want a publishing deal You’re considering writing a book

Why do you want to publish a book? Vanity Career

Options Traditional Self-publish Crowdfunding publishing platform

Crowdfunding: Pros, cons, pitfalls & processes What to expect My experience with BNBS crowdfunding

publishing platform

© 2014 Julie Howell Communications Ltd

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Who Are You?

• Bucketlister• Just for fun / Show my mum• Sense of accomplishment• Promote business• Share knowledge• Thought leadership• Position in market

All perfectly valid reasons

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Option Pros Cons

Traditional publisher(Penguin, Routledge, etc., etc.)

• Lots of support• PR machine• Money

• Wait to be discovered• Less control• Whims of publisher

Self-publisher(e-books, Lulu, etc.)

• Full control• Speed• Great if you’re web-savvy

• Less prestige• No PR support• Less chance of ‘success’

Crowd-funded publisher(BNBS)

• Great if you have a big following• Great if you love social media• Once target achieved you have a

great book deal, including some PR support

• You must be web-savvy• Your supporters must

be web-savvy• It’s HARD WORK!!

Publishing options…

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My Story

• I had no intention of writing a book. Ever.

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

• I met Murielle Maupoint of Live It Books.

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

• I met Murielle Maupoint of Live It Books.

• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

• I met Murielle Maupoint of Live It Books.

• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!

• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

• I met Murielle Maupoint of Live It Books.

• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!

• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.

• Timing was perfect. A new imprint of Live It Books was about to launch. I was invited to be one of the launch authors.

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My Story

• I had no intention of writing a book. Ever.

• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).

• I met Murielle Maupoint of Live It Books.

• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!

• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.

• Timing was perfect. A new imprint of Live It Books was about to launch. I was invited to be one of the launch authors.

• My target: 250 pre-sales in 12 weeks.

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Crowdfunding: how does it work at BNBS?• Crowdfunding covers the cost of creation, distribution, promotion.• BNBS works on principle that popular books will reach their target.

• The author submits a manuscript for consideration.• Manuscripts MUST be complete and copy-edited.

• If accepted by BNBS you are given a pre-sales target.• My target: 250 pre-sales in 12 weeks.

• You alone are responsible for promoting your book. • To do this you must create a cover, get reviews, write promo blurbs.

• If you miss your target nothing happens.• If you reach your target you get an international book deal.• BNBS does the rest.

• Supporter incentives: name in your book & get book early.

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Crowdfunding is VERY DIFFICULT• Who knows what crowdfunding is? (Kickstarter, Indigogo, etc.)• BNBS is more like JustGiving than Kickstarter.

• How many of your friends and contacts understand crowdfunding?• How many are willing to commit money online?

• People need to be reminded up to SEVEN TIMES (‘rule of seven’).• Can you handle rejection?

• Are you comfortable asking for help again and again and again?• How good are you at self-promotion and PR?

• Let’s look at my page on BNBS: https://britainsnextbestseller.co.uk/index.php/book/index/GetYourPublicSpeakingMojoBackForever

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FictionVs

Non-fiction

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My campaign

1. People who love you2. People who admire your work3. Your mailing list4. Social networks5. Press6. Big customers

How many will pre-order on merit vs How many will pre-order on relationship?

Will people pre-order based on a manuscript they haven’t seen?

Will people pre-order a book they won’t receive for months?

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My campaign

1. Video2. Blogging3. Writing

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Pitfalls

• Time it takes to promote your book• Steep learning curve • Create promo materials, e.g. video• Alienating yourself• Hitting a wall

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But if you’re successful…

• You will be a published author

• You will have a REAL publishing contract

• Your book will have an ISBN

• You’ll have achieved something most people don’t

• You will boost your profile

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How I did it…

• Relentless promotion via social media

• LinkedIn was crucial

• 155 supporters

• Final supporter bought 33 copies

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About meJulie HowellSuccessful Speaking & Confidence Coach(and author!)

My book will be published 12th September 2014 by BNBS(Available to pre-order on Amazon now!)

SPECIAL OFFER

3 x 1-hour coaching sessions (Skype)Usual price: £135SPECIAL OFFER: £99

CODE: BNBSWEB

www.juliehowell.co.ukjulie@publicspeakingmojo.co.uk