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HOW TOCREATE

ANAUDIOLEAD

MAGNET

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WHY AUDIO?

Mostpeople’s‘To Read’

lists are full!Audio is

different.

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• Ideas – things to record• Equipment required• Software you’ll need• How to record & edit audio• Where to host your audio• Using the link

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WHAT’S IN THIS PRESENTATION

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You reading:– Some ‘How To’ tips

– A chapter from your book

– An ‘interview’ with yourself

– FAQs

– A ‘walking tour’ of a town/place

– A [extended] character bio

WHAT YOU COULD RECORD

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EQUIPMENT NEEDED

A microphone

Audio editing software

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ENTRY LEVEL MIC

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MID RANGE MIC – BLUE YETI

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MID RANGE MIC – iRIG HD

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OPTIONAL EXTRA

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SOFTWAREhttp://audacity.sourceforge.net/download/

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• Quiet room, soft furnishings• No AC, air purifiers• Turn off alerts on computers

& smartphones• Sit an extended hands-width away

from the mic• Use a pop filter• Record a few seconds of

silence at beginning & end

AUDIO RECORDING BASICS

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• Keep hydrated

• Eat a green apple

• Relax your neck and shoulders

• Warm up your voice

• Open your mouth before speaking

• Speak clearly,not too quickly

• Speak naturally

HOW TO RECORD

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EDITING AUDIO

Get it rightwhen recording.

No matter how good the software,

‘garbage in = garbage out’

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EDITING AUDIO

Audacity is great

Take out background

noise, amplify, level

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AUDACITY

BASICS

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INSTALL MP3 DECODER

Windows download page: http://lame.buanzo.org/#lamewindl

Mac download page: http://lame.buanzo.org/#lameosxdl

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EFFECT TOOLBARWe’ll be using Amplify,

Noise Removal,& Level

PLAY/RECORD CONTROLS

INPUT/OUTPUTLEVELS

Go to FILE to save your project

and/or export your audio

Once you have a recording, you can select it all to see

how long it is

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START RECORDING

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REMOVE BACKGROUND NOISE

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AMPLIFY

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ADJUST LEVELS

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WHAT TO DO WITH

YOUR NEW

AUDIO FILE

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HOSTING YOUR MP3

WordPressOr

Third party

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UPLOAD TO WORDPRESS

• Click ADD > MEDIA• Upload• Copy the URL• Add it as a PrettyLink

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UPLOAD TO THIRD PARTY

Lots of options, e.g:YourListen; SoundCloud.

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WHAT TO DO WITH THE URL

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MAKE SURE THAT…

You only letpeople download it in return for their

email address

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SIGN UP WITH AN EMAIL PROVIDER

Then put the audio URL in the

first email you send people

ANDon a web form on

your site

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YOU CAN ALSO SIGN PEOPLE UP…On a standalone lead page

or a free page from your email provider

In PDFs/Books – simple link in the front and back

In blog posts, social media posts (make a graphic),

email signature

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YOUR AUDIO LEAD MAGNET…

Should stand out.

Update it every couple of months, with a new lead

magnet.

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ARE YOU AN AUTHOR?

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for

YOU MAY LIKE ‘EMAIL MARKETING FOR

AUTHORS’Get

ahead of the pack!

http://www.forauthors.info/em4a

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HERE’S A FREE PDF

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Download your copy from