Lead Magnet Creation Guide & Worksheet:

How To Create Irresistible and High Converting Lead Magnets To Build

& Grow Your Email List & Make More Sales

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Lead Magnet Creation Guide & Worksheet

Table of Content Page

Introduction: What Are Lead Magnets And 3What Are They Used For

5 Factors That Will Help You Create High Converting Lead Magnets To Build & Grow Your Email List 4

Lead Magnet Creation Worksheet 6

Useful resources to create professional looking lead magnets 10

Some final words 11

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Introduction:

What Are Lead Magnets And What Are They Used For

A lead magnet, also known as an “opt-in bribe”, is an incentive that businesses offer potential buyers for free, in exchange for their contact information, such as name and email.

And why do they do that?

They offer a lead magnet to build and grow a list of prospects, who have similar interests, problems and desires. Having their contact information, they can now keep communicating with them.

They can send valuable and useful information, product news, offer special promotions - and eventually turn them into paying and loyal customers.

This lead magnet strategy works for nearly any kind of business. But for an online business, it’s even more important to build a list of prospects than for a brick and mortar business.

The reason for this is that it’s not often a website visitor buys a product or service the very first time they see it online - unless it’s a well-known product or website (think Amazon), or a low-cost product.

Most often, website visitors need to get exposed to an offer several times before they take action and buy.

They also need to feel a certain level of trust for the seller. Therefore, it’s important for any business that wants to generate leads and sales online, to have the possibility to follow-up with its prospects. And one smart and effective way is to use a lead magnet, collect emails and build a list of prospects and customers.

To attract high quality prospects to your lead magnet, it must offer something your visitors REALLY want. They must find it compelling enough to enter their email address in the opt-in form, in exchange for the lead magnet.

Many lead magnets are downloadable content such as an eBook, a report, a guide, a cheat sheet, a worksheet, a resource list or a checklist.

Some other examples of lead magnets are: video (or a video series), a podcast, an audio, a software, a plug-in, a quiz, a survey, a contest, a coupon or a free trial.

What format and type of lead magnet should you choose to create? It depends on your business, what your lead magnet is about, and also how your ideal customer prefers to consume content.

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5 Factors That Will Help You Create High Converting Lead Magnets To Build & Grow Your Email List With High Quality Prospects

1) Know exactly what your target audience REALLY wants

• What does your target audience want? What is your audience attracted to?

• What questions is your audience seeking answers to?

• What problems are they searching a solution for online? What keywords and phrases do they use?

• What are their “need to solve NOW” problem(s)?

• What dreams and desires do they have?

2) Offer a solution and speak directly to your ideal customer

• What is ONE solution you can give your prospects, to solve ONE big problem? Or what is ONE solution that can help them achieve or come closer to a result they want?

• Your solution should be simple, quick and easy to implement.

• Your lead magnet must speak directly to your ideal customer’s needs and desired end result

• Use your prospects’ specific language

3) Be ultra specific (not vague)

• Make sure your ad copy and landing page copy is clear, concise and congruent with the lead magnet

• Your lead magnet should focus on ONE problem, ONE challenge, ONE pain or ONE desire

• And it should offer ONE specific solution to ONE specific audience

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4) Give immediate gratification

• The lead magnet should be quick and easy to consume - avoid long boring ebooks or too long videos

• People don’t want to spend hours to get the results, they want quick fixes and “magic bullets”

• It’s great if you can give simple, actionable steps that lead to the desired outcome

• Your lead magnet should assist in selling your product(s) - not be a road block in your sales funnel

5) High perceived value

• Just because your lead magnet is free, it mustn’t be perceived as “cheap”

• Make sure it provides great value to your target audience and you must deliver on your promise

• You only have one chance to make a first impression, so make sure your lead magnet looks professional and gives a good impression

>> For more information, tips and examples of Lead Magnets, visit => Lead Magnets

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Lead Magnet Creation Worksheet:

Now follow the steps to create your lead magnet! (Print pages 6-9 so that you can use the worksheet)

First of all, you must know WHO your target audience is. Who is your lead magnet for? How can it help them?

The Target Audience For My Lead Magnet Is:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

What BIG problems does your audience have? What questions do they have? What do they search on Google? What dreams and desires do they have?

Their Problems, Questions and Desires:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

A lead magnet has to be concise and specific, therefore, you have to pick ONE specific problem (or desire) that your lead magnet will cover for your specific audience.

Pick one of the Problems / Desires you wrote above.

The ONE Specific Problem (or Desire) For My Lead Magnet Is:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

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What is your easy, quick-fix solution to the above mentioned problem (or desire)?

Ideally you have a product or service (or something else) to offer as the solution - or at least part of the solution!

My Specific Solution To Help My Target Audience Is:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Write a brief outline of the lead magnet. Describe where your prospect is now (having a BIG problem with xxx) and how your solution solves problem xxx, so your prospect can reach his / her desired goal or result.

Describe the steps how to get from problem to desired end-result.

Brief outline of the Lead Magnet:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

What format works best for your lead magnet (eBook, guide, report, video, checklist, survey, a software tool, a free trial, a contest, a coupon, a podcast, a coaching call etc).

Lead Magnet Format:

________________________________________________________________________________

________________________________________________________________________________

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When you have outlined your lead magnet and decided its format, it’s time to give it a title. Write several titles, then choose the best one.

Try to include the problem and the desired benefit or result in the title.

Click here for FREE headline templates for some ideas to get started: Headline Templates

Lead Magnet Title Ideas:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Write down (briefly) how you plan to promote the lead magnet (have a banner on your website, a sidebar widget, a popup, a content upgrade for a blog post, paid ads on Facebook or Google, social media marketing etc):

Marketing Plan:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

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Your goal with the lead magnet is to convert website visitors to leads so that you build and grow a list of prospects to follow-up and communicate with.

But your PRIMARY goal is most likely that you want to sell something to the people who opt-in to your list. Or it might be to enroll team members, if you’re in Network Marketing.

What is your primary goal? Is it e.g. to sell product xxx or is it to enroll team mates or is it to get coaching clients?

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What problem(s) does your primary goal solve for your target audience?

The primary goal should be congruent with your lead magnet’s “problem - solution” framework.

My Primary Goal of This Lead Magnet:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

This is something you don’t need to have all figured out when starting out with your lead magnet and list building. However, it’s recommended that you consider this and have a plan in mind for a monetization strategy in the future.

What products (or services) will you offer after someone opts-in to your list?

Tip: You can have an offer already in your lead magnet, because this is often the BEST opportunity you have to present “the next logical step” to a new lead, to solve his / her problem.

The offer must of course be relevant and in alignment with the problem - solution framework in the lead magnet.

My Sales Funnel and Monetization Strategy:

Lead Magnet (Free):______________________________________________________________

Front-End Offer ($1-$7) :__________________________________________________________

Core Offer ($47-$297):____________________________________________________________

Back-End Offer ($497-$ - ):______________________________________________________

Other products (trip wires, upsells, downsells, profit maximizer, affiliate offers):

________________________________________________________________________________

_______________________________________________________________________________

>> For more information about sales funnels and monetization, visit => Sales Funnels

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Useful resources to create professional looking lead magnets

For downloadable eBooks, checklists, reports etc:

Pdf creation (Acrobat Reader) of any Word, Pages, Power Point, Keynote document

canva.com offers templates you can use and you can create images with texts etc.

beacon.com a free tool where you can convert blog posts to a pdf (eBook)

fiverr.com and upwork.com sites where you can outsource a job to freelancers

Scribble X an easy way to create professional looking eBooks and reports FAST (and without even having to type a word if you don’t want to! Click here: Scribble X)

For videos:

• PowerPoint video (or Keynote video for Mac) • iMovie for Mac users • Camstasia for Windows and Mac • movavi.com for Windows and Mac • VideoScribe to create animated videos • Powtoon to create animated videos

Content Samurai this is an - almost - automatic video creation system, where you just enter your text into the system - and it creates the slides for you with text and images automatically that you can edit to your liking and preference (Click here for a free trial)

Tip: To host your videos you can use the “unlisted” feature on YouTube or you can use a premium service like Vimeo Pro for more security controls.

For Audio and Podcasts:

Audacity an audio editor and recorder for Windows and Mac

Create a Professional eCover:

Canva is a great tool for eCovers, video covers etc. MyeCoverMaker.com offers a great tool as well to create professional looking eBook covers and product shots - but it’s not free of charge.

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Some final words….!!

I hope this Lead Magnet creation guide will be useful for you and help you create amazing Lead Magnets for your business!

Let me know if you’d like some Lead Magnet ideas for your business, I’d be happy if I can be of any help!

For more tips and ideas about Lead Magnet creation, visit:

=> https://www.go.ckmarketingonline.com/lead-magnets-that-grow-your-list-and-increase-sales/

For more tips about online marketing tools and resources (free and paid), visit:

=> https://www.go.ckMarketingOnline.com/recommended/

For tips about Sales Funnels, visit:

=> https://www.go.ckMarketingOnline.com/online-sales-funnel/

To learn how to set up a profitable business online, monetization strategies, product value ladders etc, visit:

=> The Ultimate Laptop Lifestyle

…and let’s connect on Social Media!

Facebook: https://www.facebook.com/ckmarketingonline

Twitter: https://twitter.com/CarolineK_319

Pinterest: https://www.pinterest.com/ckmarketingonline/

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Email: ckmarketingonline@gmail.com