HootSuite
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Transcript of HootSuite
![Page 1: HootSuite](https://reader033.fdocuments.in/reader033/viewer/2022051412/54b4997a4a7959f2738b46fb/html5/thumbnails/1.jpg)
"Without HootSuite I would need 5 of me."
Case Study:
HootSuite
Meets
Cheezburger
or
"Without
HootSuite I
would need 5 of
me."
![Page 2: HootSuite](https://reader033.fdocuments.in/reader033/viewer/2022051412/54b4997a4a7959f2738b46fb/html5/thumbnails/2.jpg)
"Without HootSuite I would need 5 of me."
What is HootSuiteHootSuite Dashboard lets power users and teams manage their entire social sphere from one place.
High level features include:
• Twitter, Facebook, LinkedIn, FourSquare, and Wordpress –
• Brand/keyword/competitor/stream monitoring, Status updates, and analytics
• Multiple users, Multiple accounts
• Schedule messages
• Track stats
• Automate RSS feed to social media channels
• Assign messages to team members
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"Without HootSuite I would need 5 of me."
Hootsuite Extends Through...http://hootsuite.com/apps
- Mobile iPhone & Android, iPad soon
-Developer Scripts (wanted!)
- Desktop/Firefox/Chrome/IE add-ons
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"Without HootSuite I would need 5 of me."
Meet Lisa
Lisa Kacerosky Social Media MarketerCheezburger Network@kacerosky
"Without HootSuite I would need 5 of me." - Lisa Kacerosky
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"Without HootSuite I would need 5 of me."
Lisa’s Day is Pretty Busy• Cheezburger is one of the largest humor networks in the world
• More than 340 million page views and 110 million video views per month
• Over 50 humor sites including I Can Has Cheezburger?, FAIL Blog, Failbooking, Oddly Specific, Failbooking, ROFLrazzi, and There, I Fixed It
• Every site has it's own Fan Page, Twitter and Google Buzz accounts.
• Page views are growing annually at 300%
“HootSuite allows us to manage, maintain and individually tweak our approach to social media. ”
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"Without HootSuite I would need 5 of me."
Lisa Manages a LOT of AccountsHaving over 150 active accounts is a bit of a task for one person to manage, but with HS doing a lot of the automated tasks (RSS feeds, scheduled tweets and status updates, twitter searches, etc.) it allows me the time to focus on developing and executing strategies and campaigns.
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"Without HootSuite I would need 5 of me."
Lisa Uses Columns“With a mixture of twitter search boxes and @mentions, I'm able to interact and react in real time for all of our accounts. I can't even imagine the time I would waste of watching feeds update per account for interactions. "
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"Without HootSuite I would need 5 of me."
Lisa Uses Tabs“Tabs are something that I have come to lean on in my everyday work flow. I have carefully crafted the most effective grouping of tabs (out of 100+ account tabs there is a lot of arrangements to work out) to maximize all of those "quick check-ins" of seeing what's developing.
Create tabs for• Overview• Brands• Influencers• Products
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"Without HootSuite I would need 5 of me."
RSS Feeds in Action“We heavily take advantage of the RSS feed features, and Twitter search features."
Pictured are some of the 200+ feeds that Lisa is piping to ICHCB social media accounts.
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"Without HootSuite I would need 5 of me."
Lisa Uses Stats“I work on a very heavy monitoring schedule of interactions, special campaigns (Such as our upcoming Cheezburger Night at the Seattle Mariner's Game!) and increasing site/network reach.
The draft, schedule and stats tools have been my left arm.”
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"Without HootSuite I would need 5 of me."
Lisa Uses Scheduling and Drafts
“In order for me to even think about doing all of this I have leaned heavily on the scheduling tools and created a structured work flow to set myself up for success. The draft, schedule and stats tools have been my left arm.”
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"Without HootSuite I would need 5 of me."
We Want to Help Lisa… Learn More and Delegate
Webinars, product education, social media training. http://learn.hootsuite.com
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"Without HootSuite I would need 5 of me."
Brands Using HootSuite
Some of our users
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"Without HootSuite I would need 5 of me."
Adoption speaks (1.5 years)
• 80% monthly growth and 1659.87% yearly growth
• Source compete.com - http://ow.ly/1JiA8
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"Without HootSuite I would need 5 of me."
us: @hootsuite me: @invoker
hootsuite
Thank you.