Hootsuite Freemium Campaigns
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Hootsuite Campaigns Building your brand using Hootsuite Social Media Coach @HootsuiteAPAC Ella Badis
Transcript of Hootsuite Freemium Campaigns
Hootsuite Campaigns Building your brand using Hootsuite
Social Media Coach@HootsuiteAPAC
Ella Badis
Tweet your questions with #HootsuiteCampaigns
Follow me: @Hoot_EllaBadisFollow us: @HootsuiteAPACTweet your questions with #HootsuitePro
Ella Badis
Social Media Coach
Speaker Bio
What are Hootsuite Campaigns?
Why Hootsuite Campaigns?
Creating your first Hootsuite Campaign
Q&A
Learning Objectives
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Learning Objective #1: What are social media campaigns?
→ Your one-stop platform to run contests, sweepstakes and signups
● Available for Free & Pro Hootsuite users
● Create a campaign in minutes with pre-made templates
● Web and mobile optimized
Hootsuite Campaigns
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Annual
Types of Campaigns Ongoing
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8 Campaign types to choose from
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Choose the Right Campaign for your GoalsProduct Type Email
AcquisitionParticipant
Demographics and / or Insights
Collect User-Generated
Content
Social Following
Sweepstakes
Signup
Photo Contest **
Video Contest **
Instagram Gallery
Instagram Contest
Twitter Feed
Twitter Contest
Microsite Great option for any campaign where it would be desirable for it to have its own landing page or solo site.
Facebook App Want to increase Facebook engagement? Run your campaign as a Facebook app.
Mobile All Hootsuite Campaigns templates are designed to be mobile responsive.
How can you launch campaigns?
How it works
Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns
Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns
Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns
Launch a campaign in less than 2 minutes
Tweet your questions with #HootsuiteCampaigns
Learning Objective #2: Why campaigns?
Social media campaigns have proven themselves to be up to 60 percent more effective than traditional advertising campaigns
- McKinsey & Company
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Generate leads, engage customers, and market your brand
Lead GenerationFan Engagement
Visual Marketing (User Generated Content)
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What Can You Accomplish Using Social Campaigns?Connect campaigns to social and business goals
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Learning Objective #3: Creating a Hootsuite Campaigns
• Establish your campaign goal before launching
• What kind of campaign are you running: annual or ongoing?
• Choose a campaign where your audience is
• Use an easy-to-remember hashtag
Recap
Tweet your questions with #HootsuiteCampaigns
Follow me: @Hoot_EllaBadisFollow us: @HootsuiteAPACTweet your questions with #HootsuiteCampaigns
Ella Badis
Social Media Coach
Q&A
Headshot
Tweet your questions with #HootsuiteCampaigns
Thank you!
@Hoot_EllaBadis
Join the conversation using #HootsuiteCampaigns
