Hootsuite @

DM

EXCO 2014

HOOTSUITE @ DMEXCO 2014

Do you have a social business strategy? Do you integrate social media across marketing, PR, communication, customer service, sales, IT, and HR? Did you miss us at dmexco 2014? Hootsuite’s social relationship platform can help you empower your business to integrate, plan and execute social media strategies across your organisation.

Our social business experts and thought leaders gave their insights on how to scale social media across your organisation. The team shared successes and best practices which will help you stay ahead of the curve in social business.

Social. Scalable. SecureIn line with this year’s dmexco motto “Entering new dimensions”, the conference featured a broad range of trends and innovations in business. Hootsuite embraced this theme and attended dmexco to discuss the challenges and opportunities within the social media landscape; security, scalability and integration.

�� Find out how to identify, manage and mitigate risk by securing your social media with Hootsuite on page two

�� Find out how Hootsuite Enterprise helps you integrate and scale social media across your organisation on page three

�� The Hootsuite ‘App Directory’ ecosystem allows you to connect over 100 business extensions to your dashboard. Learn more on page four

�� Our 7 steps to helping you choose the best possible social solution on page five

800EXHIBITORS

470SPEAKERS

30,000VISITORS

HOOTSUITE @ DMEXCO 2014

Social Media SecuritySocial Media Risk ManagementSocial media has introduced a wide array of opportunities for organisations to engage with customers, employees, and partners. Marketing, customer service, and a variety of other business functions are now capitalising on these opportunities, using new tactics and tools. But with these opportunities come risks: damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, phishing, malware, and more.

To get optimal value from social media efforts, organisations need to establish controls for the potential downsides of the technology. Every enterprise must begin by clearly defining it’s social media risk management strategy.

Be Secure with HootsuiteThere’s a reason why thousands of enterprises trust Hootsuite to protect their social media assets. Hootsuite’s Security platform helps your organisation meet regulatory guidelines, reduce the risk of employee error, and protect against social media threats.

Protect Your Social InvestmentThe good news is platforms have been created with the specific purpose of thwarting security threats and helping enterprises protect their social assets. As brands devote more time and effort to social media integration, what follows is a natural need to better educate themselves about the risks associated with using social. Learn more about social media security with our 5 steps for better social media security white paper.

Safety TipsEducationEducating employees about how to use social media tools ensures they are doing so securely. Structured social media training programs exist, such as Hootsuite University.

Protect PasswordsSingle sign-on (SSO) technology is an effective way to reduce the number of passwords floating around, and the associated risks. SSO allows employees to sign into Hootsuite with the same username and password from their corporate email account. In doing so, the “keys” or passwords to those accounts remain in hands of one trusted administrator.

PlanningBe prepared. Hootsuite Managed Services helps you deploy the right mix of policies, technologies, and procedures to keep your brand and data safe.

“Social media offers businesses huge growth opportunities, if you can manage the potential risks!”Ray Kruck, Co-Founder, Nexgate

HOOTSUITE @ DMEXCO 2014

Social At Scale Social media is at a critical point in its evolution as a business driver. Teams throughout the enterprise are using social media internally and externally to support their objectives, but most efforts are managed at the departmental level or below.

If your enterprise has multiple teams using social media, each working to achieve their own departmental goals using their own set of tools, it is likely that you have progressed past the initial stage of social maturity — social advocates — and into the second stage, social teams.

The final stage in becoming a social organisation, where social media is weaved into the fabric of an organisation, is through a unified strategy across all departments, enabling all employees to use social media safely and consistently.

“At 1&1, social media is at the forefront of our business. Scaling our social media activities across our organisation delivered immediate impact on business results.“Andreas Maurer, Social Media Chief & Managing Editor, 1&1 Internet

Learn more in our 8 tips for Social Business white paper

4 Steps to Unifying Your Social Strategy

Foster CollaborationBring together key department heads in a group setting to share ideas, get aligned on a social strategy, and share across the whole organisation. Not only will this collaboration strengthen each department’s individual strategy, but it will also enable a more coordinated workflow and consistent brand voice.

Centralise Your Social Media ManagementIn order to optimize workflow, improve collaboration and ensure brand protection enterprise-wide, deploy one single social relationship platform. A single platform enables all your departments to execute social media strategies within a secure publishing environment, such as tiered permission levels, content moderation, pre- scheduled posts, as well as message assignment to the appropriate team or team member for follow-up.

Develop Guidelines for Social Media Process and WorkflowCreate process documentation for audience engagement` across the organisation. This documentation will determine your organisation’s process, policy, and best practices for conducting social media efforts. This is not just a solution for improving the social media workflow organisation-wide but also standardises and enhances your customer experience.

Develop a Consistent Skill Set Across All EmployeesEducation on social media fundamentals and use of the organisation’s social platform are also essential to ensure that the social skill set is standardised across the organisation. The company’s social media strategy, standards, and best practices should be rolled out to all employees in a mandatory social media boot camp or training session.

HOOTSUITE @ DMEXCO 2014

The Hootsuite EcosystemSocial media is now a key driver of productivity in every area of the modern business. As organisations integrate social media in departments outside of marketing, Twitter and Facebook become part of a toolkit already overflowing with enduring technologies used for sales, CRM, and more.

As the world’s most widely used social relationship platform, Hootsuite recognises the need for social media to work in harmony with existing technology investments. To meet that need, we’ve fostered a thriving ecosystem of 100+ app integrations, technology partners, agencies, and solution partners. This ecosystem helps accelerate your adoption of social media in order to leverage social relationships across your organisation. It eliminates the need for an organisation to invest time and money re-training departments on new technologies to replace what they’re already using.

To learn more about the HootSuite ecosystem, watch our on-demand webinar with Kevin Zellmer, Global Director of Business Development at Hootsuite, and Mark Holder, Director of Platform at Hootsuite. The webinar also features a guest speaker, Forrester Analyst Nate Elliott, who will share his views on industry trends.

Empowering Social BusinessThe Hootsuite ecosystem enables individuals and organisations to blend social communications into any strategy or program, all from one personalised interface.

“We always recommend our clients to integrate social media in all business relevant activities. With the Hootsuite ecosystem organizations of any size can link existing systems - CRM, marketing automation and customer service.”Markus Bensch, Founder, Social Media Institute

Learn more about the Hootsuite Ecosystem

To learn more about the Hootsuite ecosystem, watch our on-demand webinar`

Ecosystem BenefitsPower of Choice�� Meet your unique requirements with

the best technologies available

�� Personalise your dashboard by connecting the tools critical to your business

Depth of Integration�� Weave social media into every

functional area of your business

�� Collaborate with your team more effectively through interconnected applications

Expertise For Scale�� Drive organisational effectiveness by

extending integrated workflows across teams

�� Enable social marketing, sales, and support adoption by engaging with a vibrant agency and channel partner community

HOOTSUITE @ DMEXCO 2014

The ultimate social relationship platform for your businessOrganisations who are taking advantage of social relationship platforms and technologies are increasing their revenue, saving time and money, and becoming more agile as a business.

It takes strategic planning and support to become a social business that can realise these benefits, and a critical first step is choosing the right social relationship platform for your organisation. Because the social enterprise space is constantly in flux (like social media), it can be somewhat of a daunting task to know which social relationship platform is right for you and your organisation. From understanding what your organisation needs to being aware of what your social media presence is like, there is a lot to consider.

7 steps to help you choose the best possible solution

Consider the overall goals and objectives of your enterprise when choosing a social relationship platform.

Get buy-in from multiple levels in your organization, from top to bottom. Find out what people are already using and what products and services they’re looking to integrate into the organization.

Partner with all your shareholders when approaching a social relationship platform. This includes the IT department as well as various service departments like Sales, Marketing, and PR, all of whom will be included as the end user.

Do market research. Find out what products are already out there and what consumers are saying about them.

Provide education and training for these tools. You can’t expect success with a tool until you fully understand the industry at large. Make sure your employees understand the ins and outs of the product you are implementing, as well as an overall understanding of social media.

Have reasonable expectations. Becoming a successful social business takes time, especially in the implementation step. As long as you have listened to the needs of your organization, your employees will be excited to use a tool that helps them with their job.

Consider your existing infrastructure. You don’t need to reinvent the wheel, but you can improve on what you already have established.

Request a custom Hootsuite demo by visiting enterprise.hootsuite.com