Gametheory Agency Profile

A wonderful thingcalled recessionMinimize. Maximize. Profit(ize)!

5/11/2009Copyright. 2009. Common Sense in the Works!

When the whole world is in turmoil about this thing called ‘recession’, WE, here at Bangladesh didn’t get to experience it as much.

Local companies didn’t get as affected as their multinational counterparts.


The result?

MNCs operating in Bangladesh will have to be on their toes for what seems like a very, very long time!


Meeting objectives will never be the same again.

Reaching landmarks is not going to be as smooth.

Making profit is not going to be as easy…


How do WE know all that?

We have been following the world economic reports on BBC, CNN and Bloomberg!

We do understand what they say. And we know the market like it’s the back of our hands!


And still ‘recession’ is a wonderful thing.

As long as you can See the Opportunities Hidden under the doormat


When companies do ‘good’ in a ‘recession’,they do ‘outstanding’ out off one!


3 Steps to doing ‘good’ in ‘recession’


Step 1

Stop slumping. Sit upright.It will be easier to handle a ‘recession’ without a back pain.


Step 2

Drink a lot of water.A ‘recession’ attack with a heat stroke don’t go well together. Make sure you are hydrated enough!


Step 3

Choose us.The following slides will exactly tell you why, what, how, and about the whobehind it all!


WhyBecause – 1.You will be constantly pestered with previously unknown challenges in the market

2. You will be facing ever changing consumer insights and demands.


And,What have been known as tried and tested rules of the game, does not seem to take care of these problems any more!


WhatThe market is a plot, where players, or individual business identities are making crucial decisions for themselves.

Also present in this plot is an audience that has a surprise to offer at every turn.

To cut loose from the race to reach to clients while at the same time ensuring lead, every step must be taken with utmost care.


WhatThis is where we come into play.

As your partner in the plot, we can offer the basic market understanding your business needs to excel, plus the skills required to plan, design and execute the best solutions for your organization on a need by need basis



We are

How


We know about New Age Innovative Media Solutions that will work for you!

How


• Brand Building and Development• Brand Strategy• Beyond the line Communications• Research and Analysis

• Creative Strategy and Execution• Creative Direction for print and Film• Creative Direction for Events and Activation• Viral and New Age Communication

Strategies• Graphic Design for print and web• High Quality Image Retouching• Photorealistic Photoshop Post Production• Retail Environment Design

• Web based services including domain registration, hosting and servicing

• New market entry strategies• Creative Adaptation based on local market• Translation Services• Media strategies, planning and buying • Events and Activation• Production support and supervision• Third party negotiation• AV scripting, editing and production• Audio composing and production

WhoThe people behind Game Theory believe in the merits that only well thought out Strategy can offer.

Field level experiences in the areas of Advertising and Communication, Marketing and Research are what make us special!


Who


Jaiyyanul Huq

Asifur Rahman

Abdullah Al Mamun

Ahmed Saif

Shafin Ahmed

WhoJaiyyanul Huq

Size does matter. And after 4 agencies and a little more than 6 advertising years later his hair is starting to matter too! Jaiyyan has worked for brands like BATB’s John Player Gold Leaf, Benson and Hedges, CityCell, Dhaka Bank, Prime Bank, United Commercial Bank, P&G’s Pantene, Nokia, British American Tobacco, Siemens, AKTEL, Banglalink, KDS Group, GMG Airlines, Horlicks, BenQ Siemens, Aarong, Banglalink VAS products, Cats Eye, Ecstasy, OHS, OTOBI, ACER, Hyundai and Apollo Hospitals

He has worked in the development of the banglalink brand guideline and launched brands like banglalink enterprise and SME, MGH group’s CEL, Chittagong’s largest PSTN operator SATEL.

One of his campaigns for Benson and Hedges ran in 6 countries worldwide!


WhoAsifur Rahman

Started his career in 2004, Asif has become ‘THE MAN’ when it comes to coming up with ideas that has shown brands the light of day.

With fluency in both the languages, he has proven to be more than a copy writer to be a ‘Copy Fighter!’ And his fighting skills have given banglalink a strong leverage in today’s competitive telecom sector. He has worked for brands such as Banglalink Corporate, Banglalink Enterprise, Banglalink VAS products, SMC, Nokia, BRAC Bank, Prime Bank, Sargam, Rahimafrooz Energy and Aarong to name a few.


WhoAbdullah Al Mamun

More popularly known as Rony, he is the looney toon of the group. With ideas that spring out of him during the weirdest of times, Rony has proven to be more than just an Art guy!

With more than two international agencies under his belt, Rony has changed the way brands have looked. He has even had consumer engagement ideas that have taken brands even closer to the people who matter.

Rony’s visual ideas have enriched brands like, Aarong, KFC, Aktel, Banglalink, Nandon, Pizza Hut, Onetel, Worldtel, Standard Chartered Bank, BRAC Bank, GMG Airlines, Horlicks, Dekko Group, Farm Fresh, New Zealand Dairy and many more.


WhoAhmed Saif

Also dubbed “The Rock Star” is a talented musician with many qualities. One of them being his nag to build better brands.

With a degree in HR Management, Saif has served many brands in his career and seen them reach commendable recognition. Among the brands he served, Banglalink has turned out to be a true success story. He single handedly managed all major communication of banglalink’s VAS and corporate coming up with concepts, strategies and some catchy jingles as well.

He is a relentless worker who has proved to be the driving force behind acquiring, serving and retaining new and existing clients. And yes, given the chance he is always up for jamming your favorite tunes.


WhoShafin Ahmed

With a degree in Economics and Geology fromDenison University in Ohio, USA, Shafin has been working for brands since 2005. Brands that have had some great advertising stories at Shafin’s hands include such names as Aarong, BRAC Bank and Banglalink GSM.

An eye for detail and knack for research gives Shafin the role of making sure that not a single project at Game Theory is initiated without heavy duty groundwork, a trait he picked up during his tenure as Consultant at IFC (Private Sector Wing of World Bank). Being an avid traveler gives Shafin the edge of knowing his TG from close proximity. His experiences at Grameen Shakti, the largest renewable energy service provider in its sector bestows on him the added responsibility of ensuring enough fuel for the passion that keeps Game Theory going!

5/11/2009

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