Agency profile 2012

AGENCY PROFILE

ABOUT US We Are Brand Architects. We Create Brands. We Build Businesses.

We Establish Legacies. We do what traditional advertising, marketing, public relations and digital agencies cannot; enhance brand resonance, catalyze brand engagement and optimize brand advocacy. We are the point where insight meets execution and we bridge the divide between what a brand is now and what it could be in the future. We are strategic. We are creative. We are tactical. We are Evins.

WHAT WE DO We Build Brand Business by Creating Brand Passion.

We Catalyze Brand Engagement and Foster Brand Evangelism. We Transform Brand Mind-Share into Brand Market-Share.

We evolve companies into businesses, businesses into brands, and brands into market leaders and legacies.

We provide consummate strategic counsel, inspired ingenuity and a steadfast commitment to excellence.

We forge dynamic and long-term partnerships with clients. We do whatever is necessary to make a consequential contribution to our clients’ businesses.

WHAT WE DO

OPTIMIZE MINDSHARE TO GARNER

MARKET-SHARE

CEO VISIBILITY

CRISIS MANAGEMENT

EVENT MARKETING

BRANDING & POSITIONING

MEDIA RELATIONS

PUBLIC RELATIONS

SOCIAL MEDIA

&

SOCIAL NETWORKS

ENTERTAINMENT MARKETING

INFLUENCER CONNECTIVITY

STRATEGIC PARTNERSHIPS

OUR PHILOSOPHY We Are Strategic. We Are Creative. We Are Tactical.

We foster brand preference by creating programs which engender brand curiosity, interest and inquiry.

We drive brand trial, experience, engagement and advocacy.

We believe in pull vs. push and adoption over incursion.

We translate brand mindshare into market share.

OUR PHILOSOPHY Enlighten & Inspire vs. Educate & Inform

Surprise and Delight vs. Shock & Awe

Pull Marketing vs. Push Marketing

Peer Advocacy vs. Paid Advocacy

Subliminal vs. Sensational

Adoption vs. Incursion

Covert vs. Overt

Earn vs. Buy

Experience

OUR PHILOSOPHY

Appeal

Mind Share Trial Promise

Experience Storytelling Engagement Market Share

Conversation

Visibility Curiosity Familiarity

EVINS: STRATEGY Strategy is the foundation of our approach. It’s the lens we use to identify what your brand stands for, to whom it should speak, what it should say and where it should say it. Our Strategy platform is expressed through the following tenets:

Brand Connectivity: Identify business opportunities, core audiences, motivating factors, hero brand attributes and key channels of conversation for your brand.

Brand Engagement: Create and curate brand programming which interacts with your audiences in a unique and compelling way.

Brand Commercialization: Optimize existing channels for revenue growth, as well as design and synthesize new avenues that enhance your brand’s value.

EVINS: CREATIVITY Creativity is the platform through which we achieve resonance and elevate brand conversations. It is the inspiration that connects and engages your audiences and communicates your brand messages.

Brand Storytelling: We create the stories that become folklore. The very stories that your audiences will want to share, and share often.

Brand Conversation: Only brands with inspired messengers will take hold on the farthest shores. We ignite conversations that get noticed and shared, while providing the tools necessary to amplify the message to build brand evangelism.

Brand Programming: We activate your brand amongst key audiences where they live, play and buy. We establish third-party endorsements and strategic partnerships that provide powerful allies in communicating your brand message and broadening your brand reach.

EVINS: TACTICS Tactics is the purest expression of strategy and creativity directed at your brand’s target audiences. Leveraging our holistic model, in conjunction with our multi-platform programming, we provide solutions for your most critical challenges. Execution may include any number of the following elements:

Blogger Engagement Brand Asset Management Content Optimization Employee Communications E-newsletters Entertainment Marketing Event Management Event Marketing Influencer Engagement

Leadership Positioning Media Audits & Profiling Media Relations Monitoring & Reporting News Bureau Product Placement Sentiment Analysis Social Media Activation Stealth & Guerilla Marketing

WHAT MAKES US DIFFERENT We Are Accountable. We Are Consequential. We Are Committed To Making A Difference.

We engender brand preference, passion and evangelism, rather than generic brand promotion, to break through the cacophony in the marketplace.

We foster brand preference by driving brand curiosity, interest and inquiry which serves to catalyze brand trial, experience, engagement and advocacy.

We utilize experience and engagement to create brand-centric conversation and storytelling, optimizing brand mind-share.

We transform brand mind-share into brand market-share by leveraging engagement and affinity to engender advocacy and recommendation.

AREAS OF EXPERTISE APPAREL & FASHION

ARCHITECTURE & DESIGN

JEWELRY & WATCHES

BEVERAGES, SPIRITS & WINE

DIRECT MARKETING

CHEFS, FOOD & RESTAURANTS

COMMERCIAL & PRIVATE AVIATION

CONSUMER ELECTRONICS

CONSUMER PRODUCTS

COSMETICS & FRAGRANCES

HEALTH & WELLNESS

HOME FURNISHINGS

HOSPITALITY MANAGEMENT

HOTELS & RESORTS

MEDIA & PUBLISHING

PRIVATE CLUBS & COMMUNITIES

REAL ESTATE

SPAS & SPA PRODUCTS

SPECIALTY RETAIL & CATALOGS

TOURISM AND TRAVEL

CLIENT EXPERIENCE

INDUSTRY LEGENDS & PIONEERS AMERSHAM BIOSCIENCES AMERSHAM HEALTH AMEX CENTURION / PLATINUM BACCARAT BARNEY’S NEW YORK BERGDORF GOODMAN DEPARTURES EL-AL ISRAEL AIRLINES ESCADA EXCLUSIVE RESORTS GLACEAU VITAMIN WATER HOTELS & RESORTS OF HALEKULANI JCPENNEY CATALOG / INTERNET JEAN PATOU LEICA CAMERAS MAKER’S MARK BOURBON

MARQUIS JET / NETJETS MICHAEL C. FINA NAUTOR SWAN NEIMAN MARCUS & HORCHOW ROSEWOOD HOTELS & RESORTS S. T. DUPONT SOUTH SEA PEARL CONSORTIUM STEINWAY LYNGDORF SULKA THE LANESBOROUGH TOURNEAU & WATCH GEAR TY WARNER HOTELS & RESORTS VALENTINO VERA WANG VITRA WILLIAM GOLDBERG DIAMONDS

AVIATION & HOSPITALITY BACARA RESORT & SPA BLAKES HOTEL CAL-A-VIE SPA CANEEL BAY RESORT CORNELIA DAY RESORT DELTA BUSINESS ELITE EL AL ISRAEL AIRLINES EOS AIRLINES ESSEX HOUSE HOTEL EXCLUSIVE RESORTS FOUR SEASONS BILTMORE FOUR SEASONS FLORENCE FOUR SEASONS NEW YORK HOTEL BEL-AIR HOTEL DE CRILLON

HOTELS & RESORTS OF HALEKULANI

HOTELS & RESORTS OF HALEKULANI LA SAMANNA RESORT & SPA LAS VENTANAS RESORT & SPA LITTLE DIX BAY RESORT MANSION ON TURTLE CREEK MARQUIS JET PARK HYATT HOTELS PALAZZO TORNABUONI PREFERRED HOTELS & RESORTS ROSEWOOD HOTELS & RESORTS SAN YSIDRO RANCH THE CORE CLUB THE MARK HOTEL TY WARNER HOTELS & RESORTS XV BEACON

BEAUTY & WELLNESS ANNICK GOUTAL

BATH & BODY WORKS

BIOCHEM

CHARLES WORTHINGTON

CLARINS USA

CORNELIA DAY RESORT

COSTUME NATIONAL

COUNTRY LIFE VITAMINS

CRABTREE & EVELYN

DAVIDOFF FRAGRANCE

DESERT ESSENCE

GAYLE HAYMEN BEVERLY HILLS

GUERLAIN

HOWARD SOBEL, M.D. (DDF)

JEAN PATOU

KANEBO (SENSAI)

LANCASTER GROUP

LONG LIFE TEAS

MAC COSMETICS

OSMOTICS

SKINKLINIC

TEA TREE SOLUTIONS

TRISH MCEVOY COSMETICS

ZONE PERFECT NUTRITION

BEVERAGES & SPIRITS BAKER’S KENTUCKY BOURBON

BASIL HAYDEN’S BOURBON

BEEFEATER GIN

BOOKER’S KENTUCKY BOURBON

CHARTREUSE

COURVOISIER

FEUDO MONACI

FOLONARI

GLACEAU VITAMIN WATER

JABOULET

JEAN MARC XO VODKA

KNOB CREEK BOURBON WHISKEY

LAPHROAIG SINGLE MALT

MAKER’S MARK BOURBON

MELINI

MEZZALUNA VODKA

OLIVIER LEFLAIVE

POL ROGER

SCAPA SINGLE MALT SCOTCH

SMARTWATER

THE DALMORE SINGLE MALT

THE GLENDRONACH

X-RATED FUSION LIQUEUR

X-RATED VODKA

CHEFS, FOOD & CULINARY 21 CLUB

AA CHEF’S CONCLAVE

ARCADIA RESTAURANT

CAFÉ BOTANICA

CAVIAR RUSSE

CHEF CHRISTIAN DELOUVRIER

CHEF ANNE ROSENZWEIG

CHEF DEAN FEARING

CHEF MICHAEL ROMANO

CHEF SANDRO GAMBA

CHEF’S CATALOG

CRABTREE & EVELYN COMESTIBLES

DEAN’S CUISINE

HORCHOW CATALOG

LA CARAVELLE RESTAURANT

LA MER RESTAURANT

LES CELEBRITÉS

LITTLE CAESARS

NEIMAN MARCUS GOURMET

NOBU MATSUHISA

NOMI RESTAURANT

ORCHIDS RESTAURANT

THE MANSION RESTAURANT

WOODS RESTAURANT

CLUBS & SPA CAL-A-VIE SPA

CANYON RANCH SPA

CORE: CLUB

CORNELIA DAY RESORT

KANEBO (SENSAI) SPA

SPAHALEKULANI

SPA OJAI

THE GREENHOUSE SPA

THE SETAI WALL STREET CLUB AND SPA

THE SPA AT BACARA

THE SPA AT CANEEL BAY

THE SPA AT FOUR SEASONS BILTMORE

THE SPA AT FOUR SEASONS NEW YORK

THE SPA AT LA SAMANNA

THE SPA AT LAS VENTANAS

THE SPA AT LITTLE DIX BAY

THE SPA AT RANCHO VALENCIA

THE SPA AT SAN YSIDRO RANCH

THE SPA AT THE CRESCENT

THE SPA AT THE ESSEX HOUSE

THE SPA AT THE HOTEL BEL-AIR

THE SPA AT THE MANSION

THE SPA AT THE PARK HYATT CHICAGO

THE SPA AT XV BEACON

DESIGN & DECOR ALBERT HADLEY

ARTHUR BRETT FURNITURE

BACCARAT

BOEHM PORCELAIN

BUNNY WILLIAMS INTERIORS

CASSINA FURNITURE

FLOS LIGHTING SYSTEMS

FRETTE FINE LINENS

J. ROBERT SCOTT

JAMES II GALLERIES

JULIUS LOWY & COMPANY

KATHY TASLITZ INTERIORS

LEVITT WEAVER

MARIO BUATTA INTERIORS

MARK ZEFF DESIGN

MELROSE HOUSE

NINA CAMPBELL INTERIORS

PETER MARINO ARCHITECTS

ROSE TARLOW

SALLY SIRKIN LEWIS

SCALAMANDRE

SHERLE WAGNER

SLATKIN & COMPANY

SOUCIE HORNER, LTD.

SUSAN ORSINI INTERIORS

VICTORIA HAGEN INTERIORS

E-COMMERCE & WEB CORE ACCESS

CORNER DRUG STORE

E-CITY OF STYLE

E-CITY OF TRAVEL

E-INTERIORS

EXCLUSIVE RESORTS

EZFACE

GUESTNET TECHNOLOGIES

HOMMAGE GROOMING

INTELLIBOT ROBOTICS

JCPENNEY

LEICA CAMERA

MEDIZINE

MEMORY MOUNTAIN

NEIMAN MARCUS

PORTERO

PREFERRED HOTELS

RX REMEDY

SPATIALIGHT

STEINWAY LYNGDORF

TOURNEAU

ULYSSE NARDIN CELL

FASHION & JEWELRY BALLANTYNE CASHMERE BEGG CASHMERE BOTTEGA VENETA CACHE CALVIN KLEIN CHAUMET DAMIANI DIANE VON FURSTENBERG EBEL SWAROVSKI EMANUEL / EMANUEL UNGARO ESCADA GILMAR / ICEBERG GIORGIO ARMANI GRAFF UK

GRUPPO GFT JOSEPH ABBOUD MISSONI MODA MADE IN ITALY OPTICAL SHOP OF ASPEN SHOES FROM SPAIN SOUTH SEA PEARL CONSORTIUM SULKA TARA & SONS THIERRY MUGLER TIFFANY & CO. VALENTINO VERA WANG WILLIAM GOLDBERG DIAMONDS WOLFORD HOSIERY

MEDIA & PUBLISHING AMERICAN EXPRESS PUBLISHING

ARCHITECTURAL DIGEST

DEPARTURES

E-CITY OF STYLE/E-CITY OF TRAVEL

ELEGANT BRIDE

ELITE TRAVELER

ELLE DÉCOR

FASHION WIRE DAILY

FOOD & WINE

GOURMET

HEMISPHERES

LUXUS

MANHATTAN STYLE

MEDIZINE

MICHAEL GROSS

PAT BOOTH

ROBERT M. EDSEL

RXREMEDY

SKY GUIDE

STRATOS

TENNIS MAGAZINE

TRAVEL + LEISURE

VENDOME PRESS

VERANDA

REAL ESTATE 17 UNION SQUARE WEST

DOMENIUM GROUP

BACARA RESORT & SPA

BAL HARBOUR SHOPS

CRESCENT COURT CENTER

EXCLUSIVE RESORTS

PALAZZO TORNABUONI

PLACE DES ANTIQUAIRES

RODEO 2 CENTER

SHOPS AT MILBURN

THE MANSION ON TURTLE CREEK

THE MARK HOTEL

THE SETAI WALL STREET

TIME WARNER CENTER

TRANSFORMING MIND-SHARE INTO MARKET-SHARE

& BRANDS INTO LEGACIES

Copyright © May, 2012 by Evins, Ltd. [www.evins.com]. The material and information contained herein, and all aspects thereof, are the exclusive and sole property of EVINS, Ltd., and may not in any way be used or adopted, in whole or in part, without the express written consent of EVINS, Ltd.

Agency profile 2012

Marketing

Transcript of Agency profile 2012