Advertising Campaign

Alexander Purvis

Print Adverts

On Agency – Stop Stroke Fast Browstown Design – Inders Kitchen

On Agency

Brownstone Designs

What was my Campaign?

Client - Mentos     Campaign UP2UCompany - Martin Agency

The TV and Billboard Adverts

https://www.youtube.com/watch?v=nRIa18IwAzs

Billboard Advert

TV Advert

Website/Game

UP2U Campaign

Its Competitors

Agency Profile - History

Who have they advertise for?

https://www.youtube.com/watch?v=BJDni6Bopzo&x-yt-ts=1421828030&feature=player_embedded&x-yt-cl=84411374

But who would buy this product?

Gender

Age

Lifestyle

Spending Power

18 - 35

Not a variety in agesBiast as I ask people I knowAdvert was not that effective

Who is the advert aimed at?

Distribution Channels

Where was the advert placed?

• £200 for 48 sheet billboard.• £300 For Bus stop for 2 weeks.• $10,00 for full age advert in regional Magazine.• $250,000 for national full page advert.

Legal And Ethical Issues

What's the effect on the audience?What are the representations and issues with the advert?

How Was This Advert Created?

Are there any legal or ethical issues with the advert?

What’s the ASA?

USA Advertising Agency?