Company Profile Agency

IntroductionPlay With Us Ltd was formed in 2010 by Adam Yaffe.

Play With Us design, manufactures and distributes children's toys – Made in the UK; and with over 8 years of experience working in the toy industry, we are experts in providing our customers with an all round service including innovative design and quality of product, at a competitive price.

The company is based in Manchester City Centre. With showroom / warehouse in Rochdale

Play with Us manufacture plastics made in the UK

UK Made Plastics

PWU LTD has been granted the Exclusive BBC license for Zingzillas Wheeled for UK and EIRE.

Mattel granted Play With Us, the Fisher Price Rockerlicense for UK and EIRE.

Adam Yaffe

MANAGING DIRECTOR

Adam has been involved in the toy business for 8 years, working for Martin Yaffe Intl.

He began by managing the Irish market where he grew sales by 300% in year 1, and went on to maintain this level of business for the following 3 years.

After developing the Irish market, he went on to manage all key accounts for MYI including Argos, Tesco, Toys R Us and Smyths Toys with a sales team of 5 people and support staff.

His annual sales turnover reached £10m.

He was appointed Sales Director in 2009.

Marketing & Sales

• PWU will be directly targeting all UK/EIRE retailers with the range on offer.

• We will offer stock direct from the factories FOB and from our UK warehouse.

• We will be working with our retailers to promote the lines in store, online and in catalogues.

Representation• Play With Us has a showroom in the UK which we

can use to display your products, or bring the customers directly to your HK showrooms.

• We already have great working relationships with all the major retailers including Argos, Tesco, Smyths and Toys R Us.

• We are keen to offer our feedback, research and detailed analysis of the markets and customers we are targeting.

• PWU are happy to negotiate license deals for our partners here in the UK

Partnership• We like to agree a plan at the beginning of our

relationship, outlining the goals and expectations from both parties.

• We currently work with our retailers on licensed, generic and own brand offerings giving us a strong platform and a competitive edge.

• Our strategy is to be focused on the right partner ensuring total dedication and results.

• We endeavour always to be honest with our partners and expect the same in return.

Partners

Mission Statement

Under Promise - Over Deliver