Finding the job through social media
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Find the job through Social media
Malmö Högskola 15 Nov
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Leif Kajrup | @liffeman
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Social Media?
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Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
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Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
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It’s all about the conversation
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Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
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Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
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Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
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Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
Individuals
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Social media is NOT about the technical evolution
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Social Media is an expression of our behaviour and our needs
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We’re building campfires
http://www.flickr.com/photos/pasukaru76/
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What’s happening?
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Everything is connected
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Everything is connected
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Everything is connected
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Everything is connected
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Everything is available
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Everything is in real time
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Everything is in real time
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Everything is in real time
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Everything is in real time
LIVE!
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Everything is mobile
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Everything is mobile
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Everything is mobile
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What’s in it for me?
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20% finds the new job through internet and social media
Source: Trygghetsrådet, Jan 2012
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Privacy
Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you?
(% No)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
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Privacy
Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you?
(% No)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
55%
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Search
Would you be more inclined to search for jobs via social media than traditional methods(e.g., newspaper advertisements, online job boards, or recruitment companies)?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
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Search
Would you be more inclined to search for jobs via social media than traditional methods(e.g., newspaper advertisements, online job boards, or recruitment companies)?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
30%
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Decisions
Do you use your social media network when making career/employment decisions?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
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Decisions
Do you use your social media network when making career/employment decisions?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
41%
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Importance
How important is it to you that your employer organization has a social media presence?
(% Important)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
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Importance
How important is it to you that your employer organization has a social media presence?
(% Important)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
29%
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You are a brand
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ME Inc.
You are a brand
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ME Inc.
You are a brand
A promise to friends. To future employers. To society.
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It’s all about trust
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How?
Be found or referred
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How?
Be found or referred Demonstrate value
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How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
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How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
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How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
Show that you’re ethical… trustworthy
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How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
Show that you’re ethical… trustworthy
Show that others took a chance
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The reality of recruitment
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The reality of recruitment
‣ Hiring manager opens requisition
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
‣ What if this guy is a bad hire?
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The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
‣ What if this guy is a bad hire?
‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
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The new jobhunt
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The new jobhunt
‣…is about being found more than busting your way in.
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The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
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The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a mission.
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The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a mission.
‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
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Don’t
pretend to be someone you’re not
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Don’t
pretend to be someone you’re not
publish all you images for all to see
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Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
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Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
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Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
lie
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Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
liejust wait…
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Do
share your knowledge
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Do
share your knowledge
ask questions
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Do
share your knowledge
ask questions
engage in conversations
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Do
share your knowledge
ask questions
engage in conversations
think twice before you post
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Do
share your knowledge
ask questions
engage in conversations
think twice before you post
go to the party
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Do
share your knowledge
ask questions
engage in conversations
think twice before you post
go to the party
create attention
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The tools
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Twitter in swedish
No. of users with at least 1 tweet: 299 000No. of Active* users in swedish: 171 000No. of ”Most active”**: 53 000
*at least one tweet the last 30 days
** average 1 tweet per day
Source: Twittercensus 2012 by Intellecta
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Use Twitter to extend your reach
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Facebook statistics
1 billion active users -14 sept 2012
Source: newsroom.fb.com 2012-09-14
543 million mobile usersSource: socialbakers.com 2012-08-13
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Facebook users
No. of users (Country) 1. USA 167 552 020 54,01%2. India 60 279 340 5,14%3. Brazil 60 251 160 29,96%4. Indonesia 50 148 660 20,64%5. Mexico 39 116 500 34,78%…213. Vatican City 20 2,41%Source: Socialbakers.com 2012-10-22
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Facebook users
In SwedenTotal Facebook Users: 4 895 760Penetration of population: 53,95%Position in the list: 37Penetration of online population: 58,30%Average CPC: $0.66Average CPM: $0.15Source: Socialbakers.com 2012-11-14
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Use Facebook to connect
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Statistics
154 727 127 users worldwide
In SwedenTotal LinkedIn Users: 1 010 698Penetration of population: 11,14%Placering: 21Penetration of online population: 12,04%Source: Socialbakers.com 2012-10-22
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Use Linkedin to earn trust and reputation
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Statistics
60 hours of video is uploaded every minute
One hour of video every second
More then 4 billion views per day
On one month, more clips are being uploaded to YouTube then the 3 biggest TV-networks in US has
produced over the last 60 years
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Use YouTube to show yourself
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Google+ statistik
400 million accounts worldwide
100 million monthly active usersSource: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
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Use Google+ to promote yourself
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How about the recruiters?
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ME Inc.
Be the brand
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ME Inc.
Be the brand
What is your tagline?