Final boards
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Transcript of Final boards
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Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Logo Changes
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Logo Changes
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Branding Guidlines
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freshtvbrand guidelines 2013
At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.
We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.
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Primary logo
The primary logo is the main logo that
should be used on all printed and web
based medias. This logo is the main
identity for FRESHTV.
The secondary logos are there to be
used if a primary logo cannot be used
and if they are other conflicts.
This logo should be used for screen
based media as well as advertisements
showing the up coming broadcasted
programmes.
Secondary logos
Logo variety.
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LOGOSOur logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.
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Blackout is typeface is to be used on all
pieces of material that includes the
FRESHTV logo. fres
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Logo fonts for print.
Helvetica Neue (Regular)
abcdefghijklmno
pqrstuvwxyz
Typography secondary fonts
Blackout (midnight)
abcdefghijklmnopqrstuvwxyz
Primary fonts
This is the primary font for the brand
and identity of FRESHTV. This should
be on all merchandise and materials
involved with FRESHTV.
This font is the secondary typeface for the brand and
identity of FRESHTV.
This should be used to support any other information that
can not be shown in the primary font, such as body copy.
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Branding Guidlines
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Final Merchandise
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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Final Merchandise
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Hats and Bags
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Final Products
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Final Printed Products
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Final printed Products
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Printing processes
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Printing processes
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Printed T-shirts and bags
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Printing T-shirts and Bags
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Billboard and Ashel
freshtvNew to
misfits
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freshtvNew to
misfits
on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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Billboard and Ashel
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Van Wrap
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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Van Wrap
Stephanie Pickard, Level 5
BA(Hons) Graphic Design
ISTD
Website
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Website
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