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Brief 1: Educational Typography Tour Chloe Wilkinson OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context] Board 1/5 Brief The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience. Concept The logo for the tour is based around the corner of a gallery to communicate that the exhibition travels to multiple venues and shows both exhibitions and educational events throughout the country.
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Brief 1: Educational Typography Tour Chloe Wilkinson
OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Board 1/5
Brief
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
Concept
The logo for the tour is based around the corner of a gallery to communicate that the exhibition travels to multiple venues and shows both exhibitions and educational events throughout the country.
Brief 1: Educational Typography Tour Chloe Wilkinson
OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Board 2/5
Logo Variations
Each venue has a differing coloured logo to allow for the audience to clearly identify with each of the different places.A swatch of each is used for the promotional posters and the timetables found within the flyers within the promotional packs and at the events
Brief
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
Brief 1: Educational Typography Tour Chloe Wilkinson
OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Board 3/5
Calligraphy & Lettering Workshop
with Andreas Frohloff
David Carson
Screen printing workshop
Stefan Sagmeister
22.6.13
14.4.13
2.3.13
25.6.13
Ken Garlandmo re +
mo re +
mo re +
mo re +
mo re +
mo re +
mo re +
Daniel TrattlerThe physiognomy of typefaces
Print Vs Digital - Debate
Log in J oin +
Welcome Spea kers Schedule Tick ets Venues Ne wsfeed Blog C ontact
mo re +
Tickets
Despite warnings that the printed wo rd has no place in our image-obsessed wo rld, the opposite appears to be true . 575 ye ars after Gutenberg, the printed wo rd is mo re impor tant than ever : whether on scr een or on paper , on a smar t phone or a giant elect ronic billboa rd , w or ds a re still the prima ry component of communication and dissemination in the Age of Information .
The Educational Typograph y Tour brings together a host of speak ers – all leaders in typographic communication, and each providin g insights into the wa ys in which designers and typographers ar e negotiating a w orld of accelerating chang e.
It ’s an event that looks at the contempora ry typographic scen e. It’ s a gr eat oppo rt unity for an yone with an inte re st in how w e’ ve gone fr om Gutenberg to generati ve typograp hy ; fr om letterpr ess to malleable fonts. In other wo rd s, it ’s a confer ence for an yone who wants to know what comes next.
bu y
Pricing
Single Tic ke t: £29 ex VAT(£358.80 incl VAT)
Group Tick ets (3 or mo re ): £27 ex VAT(£334.80 incl VAT)
Events
Andreas KoopThe power of type
Get in touch with »Glyphs«
Daniel TrattlerThe physiognomy of typefaces
Print vs Digital
Andreas FrohloffCalligraphy & Lettering Workshop
Type as image
Type as experiment
Type as form
mo re +
Readin gLondo nLi ve rpool Glasgo wFalmouth
Brief
Identity needed for fine artist and illustrator for Sophie, a third year student at Leeds College of Art. The requirements were to create a minimal, bright and quirky logo which would allow for continual updates of images as her practice develops.
Website
The dynamic website allows for continuous updates on events going on around the country and for fast information. There is a count down till the tour begins to add suspense and excitement to the event. Also the option to log in and get personal information on the news feed regarding events you have expressed interest in.
Smart phone access
The website is enabled for smart phone viewing and when the viewer logs into their account acts similarly to an app with a constant feed of information personal to them.
The branding and logos continue with the branding guidelines and emphasises the brands identity.
Brief 1: Educational Typography Tour Chloe Wilkinson
OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Board 4/5
Student Card
Miss Grace Brady 043 276374 2123
In association
Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400
Tour Admission 21st-23rd June 2013includes all workshops and exhibitions
Miss Grace Brady
Student Card
Miss Grace Brady 043 276374 2123
In association
Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400
Tour Admission 21st-23rd June 2013includes all workshops and exhibitions
Miss Grace Brady
Wayfinding
The wayfinding utilises the logo and uses a floor plan to visually show the different levels to each venue guiding the audience round the varying locations. The colours also differ depending on location to, again, reinforce the branding’s range.
Range
The location specific colours will be combined with continuous designs for aspects from student member cards allowing for a discount, tour tickets and staff uniforms.
Brief
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
Brief 1: Educational Typography Tour Chloe Wilkinson
OUGD303 FMP Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]
Board 5/5
Welcome packs
On arrival each visitor will receive a welcome pack, branded with the location specific colours with relevant information regarding which venue they are attending. The design of these is created from the original logo, adding interest to the packs. On the pack holder itself is a compatable map to aid the audience round the venue.
Brief
The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.
