FINAL - WAVEN Boards

MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 1/5

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TYPOGRAPHIC LOGO, MOTIF & ABBREVIATED VERSION OF LOGO & COLOUR PALETTEWÅVEN is a new denim brand that is aimed at contemporary dressed men and women, aged 18-30. I wanted to

continue with the woven theme, so the logos are based around the patterns created through weaving. The colours that

I have decided to use for the brand identity are black, white, and the blue and yellow used in the Swedish flag. This is to

represent the Swedish origins of the name. The tag line for the brand is ‘WOVEN WITH A SWEDISH Å’.


WÅVEN TYPEFACEThis typeface is based on the ‘woven’ pattern that I created, which is used as the motif for the brand. I wanted to

emphasise the weaving technique and the way in which the horizontal and vertical lines meet and interact. This is the

typeface that I used for the typographic and abbreviated logos. This would be used throughout the brand’s identity. For

the supporting tag line, I have used DIN.


T-SHIRT GRAPHICSThese graphics have been created using the WÅVEN typeface and the WÅVEN motif. The words chosen for the t-shirts

take a playful approach towards the use of the Swedish Å.


SWING TAGSThere are two parts to this swing tag - an actual woven denim tag and a double-sided card tag which has the information on. The

graphic of the jeans would alter to match the shape of the jeans or item of clothing on which it is on. Sticking with the Swedish

theme, the style of the item of clothing is also represented by the Swedish word (e.g. direkt = straight for straight leg jeans).


LEATHER PATCH FOR JEANS & HANGERThe leather patches reflect the design of the brand and its personality.

The hangers in-store would have the typographic logo and tag line engraved into the wood.

FINAL - WAVEN Boards

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