Fashion Forecasting- 6&7

8/12/2019 Fashion Forecasting- 6&7

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Fashion Forecasting


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What is Fashion Forecasting?

Predicting trends before they arrive for anupcoming season is known as Fashionforecasting. It is a vital activity whereexperienced fashion analysts scrutinize pastbuying activity , signs for new market trendsand project them into the future.


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A trend spotter is someone who specializes in identifyingemerging trends. Many trend spotters work in the fashion

industry, but they also work in computing, technology,and a variety of other fields

Trend spotters roam the streets of major cities lookingfor new trends which could be adapted by their parentcompanies. Cities like New York, Paris, and Tokyo areoften hot spots for trend spotters, because these citiesfeature a very knowledgeable, educated populationwhich often propels trends

Who is Fashion forecaster or

trend spotter?


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Who offers these services?There are a number of companies like WGSN,trend union, trend stop, fashion snoops that givean insight into fashion forecasting.Books and magazines are also available from

season to season with updated fashion forecasts


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Sometimes trends are predicted based on currentevents, globally, economically

MICHAEL JACKSON


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Economic conditions- recession


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What's on the street?

New Delhi Mumbai Bangalore
http://bp0.blogger.com/_qjpwnPW4c1o/R93cgmkfXqI/AAAAAAAADHg/d_u4SBy18n8/s1600-h/BlkWhtDelhiweb.jpghttp://bp3.blogger.com/_qjpwnPW4c1o/R93dKWkfXrI/AAAAAAAADHo/MrGvUAnuB5A/s1600-h/SilverEyesFullweb.jpg


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Milan New York New York


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Tokyo London


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Fashion from History

Marc JacobsSpring 2009


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Session 2Fashion forecast report 2010

1. Color Forecasting

2. Silhouette Forecasting3. Textile Forecasting
http://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPG


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COLOUR FORECASTING
http://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPGhttp://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPG


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Turquoise

Tomato Pure

Fusion Coral

Violet

Tuscany

Aurora

Amparo Blue

Pink Champagne

Dried Herb

Eucalyptus

Spring Summer2010


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Endive

Golden Glow

Living Coral

Lipstick Red

Chocolate Truffle

Woodbine

Oyster Gray

Rose Dust

Charcoal

Fall 2010
http://images.google.co.in/imgres?imgurl=http://eurasian.com/china/granite/images/shanxi_black_500.jpg&imgrefurl=http://eurasian.com/china/granite/shanxi_black.html&usg=__Dw2vt41LLHUWfI2lOkwrp7W7-yw=&h=500&w=500&sz=15&hl=en&start=3&um=1&itbs=1&tbnid=kZra_ZmqNIjnRM:&tbnh=130&tbnw=130&prev=/images%3Fq%3Dblack%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1http://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.html


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SilhouetteForecasting


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Amanda Wakeley Diane VonFrustenberg

Draped Organic Forms

MarcJacobs

Preen

Spring summer 2010


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The T-shirt dress

Marc by MarcJacobs

Brian Reyes

Paper bag waist

Matthew Williamson Jonathan Saunders
http://www.wgsn.com/members/catwalks/stylefile/newyorkspringsummer2010/cw2009sep18_089315?image=%2fpublic%2fimages%2fcontent%2fcatwalks%2fcw089315_27%2ejpg&caption=Brian%20Reyeshttp://www.wgsn.com/members/catwalks/stylefile/newyorkspringsummer2010/cw2009sep18_089315?image=%2fpublic%2fimages%2fcontent%2fcatwalks%2fcw089315_28%2ejpg&caption=%20marc%20by%20Marc%20Jacobs


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Contour paneledpants

Thakoon Lacoste

Full legged shorts

Rebecca TaylorJill Stuart


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Fall 2010

Reconstruction

Andrea Crews Harald Hunde Helgesen

Geometric

Givenchy Craig McDean
http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_34%2ejpg&caption=Givenchy%20%3cbr%3espring%2fsummer%202010http://www.wgsn.com/members/graphics/features/gr2010feb17_090731?image=%2fpublic%2fimages%2fcontent%2fgraphics%2fgr090731_08%2ejpg&caption=%20Andrea%20Crews%20%3cbr%3efor%20Project%20White%20T%2dShirt


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Long Length Skirt

Alexander Wang Okimuk

Statement sweater
http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_15%2ejpg&caption=Okimuk%20%3cbr%3espring%2fsummer%202010http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_10%2ejpg&caption=WGSN%20original%20artworkhttp://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_16%2ejpg&caption=Alexander%20Wang%20%3cbr%3epre%2dfall%202010http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_17%2ejpg&caption=WGSN%20original%20artwork


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Textile Forecasting

ll/ i 2010 hi d S i


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Rodartes Lauraand KateMulleavy

Christian Cotas cashmere,wool and mohair sweater;Alpinestars by Denise Focilscotton shirt worn over SoftJoies Modal and viscoseshirt, and Gar- des rayon,spandex and distressedsuede pants. Diane vonFurstenber hat.

Frank Tells mohair,wool and cottoncardigan overChristian Cotas silkblouse and Tibiscotton and viscose

pants. Melissa JoyManning necklace.

Fall/ Winter 2010 Fashion Trend: Yarn Storming


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Sandblasted anddistressed Velvet

Thick double facedcotton

Textured silk


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Spring summer 2010:

Dries Van Notenspring/summer 2010

Manish Aroraspring summer 2010

summer sheen silk andnylon blends .Ikat Cottons

Pradaspring/sum mer2010
http://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_15%2ejpg&caption=%20Crespihttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_15%2ejpg&caption=%20Crespihttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_10%2ejpg&caption=%20Dries%20Van%20Noten%3cbr%3espring%2fsummer%202010


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Flight weight fabrics

Marc Jacobsspring/summer 2010

Donna Karanspring/summer 2010

Tweeds

Peter Som spring/sum mer 2010
http://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Grouphttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Grouphttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Group


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Accessories

Spring summer 2010


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Spring summer 2010

Flirty balletflats

Chains

Beady scrunchies


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Big bows

Retro sunglasses

Band camphats


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Fall Winter 2010

Puffed scarves

Architectural heel

Fringed purse
http://z.about.com/d/accessories/1/0/2/U/-/-/yigal-azrouel-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/q/T/-/-/Christian-Siriano-shoe-close-up.jpg


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Oversizedhats

Thigh highsocks

Colorful cloches
http://z.about.com/d/accessories/1/0/1/U/-/-/cynthia-steffe-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/3/U/-/-/lacoste-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/4/U/-/-/peter-som-Fall-2010-MBFW.jpg


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Assignment: Pecha Kucha

Each student has to bring 5 images, it can beanything, for example: images related to currentevents, your favorite movie, etc, discussion on eachstudents pictures will follow.


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Emerging Trend

Fashion Forecasting- 6&7

Documents

Transcript of Fashion Forecasting- 6&7