FASHION FORECASTING (COLOUR)

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Fashion Forecasting for Miu Miu PRESENTED BY: ALKA YADAV NAGMA SHARMA

Transcript of FASHION FORECASTING (COLOUR)

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Fashion Forecasting for

Miu Miu PRESENTED BY:ALKA YADAV

NAGMA SHARMA

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CONCEPT BOARD

• We took MIU MIU as a brand to work with since it works for young, its exciting, joyful, spontanious, naive, thus very charming in appeal.

• MIU MIU is a brand that works for youngsters, with easy inspirations. MIU MIU has worked with pop art, and took inspiration from animations, etc.

• Here we took inspiration from ancient Egyptian art and transferred it to the taste of MIU MIU through silhouettes, prints, colours, patterns, etc. The aim is here to make a forecast (colour as well as trend) for the retailer.

• We read our inspiration as well as the brand’s concept and diffusing both the ideas.

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MIU MIU• A brand from the Prada fashion house.• A high fashion women's clothing and accessory • Miu Miu was established in 1993 by Miuccia Prada.• Miu Miu is not as complicated as Prada. • Rather than being young, Miu Miu is immediate. • Is much more naïve. • As said by Miuccia Prada in an interview, “when I am working on Miu

Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment”.

• Is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and

• High quality• Miu Miu line highlights a simplistic haute couture appearance

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CLIENT PROFILE• Targets a younger audience with its artistic designs.• Luxirious brand so focuses on higher section of society.• As the garments project enthusiasm, jolliness, thus similar

section of public is grabbed.• Printed skirts and dresses, vintage looks, high-wasted dresses,

wild prints, strong color combinations, buttoned up and proper school girl looks, and berets.

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INSPIRATION

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ANCIENT EGPYTIAN ART• Ancient Egyptians art is painting ,sculpture , architecture

and other arts produced by the civilization of Ancient Egypt in the lower Nile Valley from about 3000BC to 100AD.

• Ancient Egyptian art reached a high level in painting and sculpture ,and was both highly stylized and symbolic.

• Much of the surviving art comes from tombs and monuments and thus there is an emphasis on life after death and the preservation of knowledge of the best.

• Ancient egyptian art was Created using media ranging from drawings on papyrus through wood, stone and paintings. Ancient Egyptian art displays an extraordinarily vivid representation of the Ancient Egyptian's socioeconomic status and belief systems.

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SILHOUETTE BOARD

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SILHOUETTE SKETCHES

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BIBLIOGRAPHY• http://www.miumiu.com/en/women_tales?cc=AP• http://www.style.com/slideshows/fashion-shows/spring-2015-ready-to-wear/miu-miu/

collection/2• http://www.style.com/fashion-shows/spring-2015-ready-to-wear/miu-miu• http://www.style.com/fashion-shows/resort-2016/miu-miu• https://en.wikipedia.org/wiki/Art_of_ancient_Egypt• http://bloote.com/culture/30-best-paintings-sculptures-of-ancient-egyptian-art/• http://www.slideshare.net/olgadyachuk/prada-marketing-strategy• https://en.wikipedia.org/wiki/Miu_Miu• http://www.pantone.com/trend-forecasting• https://www.weconnectfashion.com/articles/top-10-colors-women-s-market-s-s-2016• https://in.pinterest.com/annettemedcalf/ss-2016-trends/• https://www.luxurydaily.com/tag/miu-miu• http://nowfashion.com/miu-miu-ready-to-wear-spring-summer-2015-paris-11073• http://thumbs.dreamstime.com/z/ancient-egyptian-pharaonic-art-hieroglyphic-carving-

paintings-35561947.jpg• http://www.pantone-colours.com/• http://www.wikiluxurybrands.com/listings/miu-miu/• http://www.newhdwallpapers.in/art-paintings/egyptian-hieroglyphics-papyrus-painting-art-hd-

wallpaper/• http://www.essortment.com/miu-miu-fashion-style-66447.html• http://artscentre.je/wp-content/uploads/2015/03/Egyptian-Art3-620x432.jpg