TT 202 YARN MANUFACTURING-II

Forecasting trends2ND YEAR 2ND SEM B.TECH TEXTILE TECHNOLOGY1Market segmentation not sufficientTo cope with the ever-changing world, the marketing segmentation and targeting techniques are rapidly evolving from traditional, static, demographic-based criteria towards dynamic, mood, lifestyle and psycho graphic influences. 2ND YEAR 2ND SEM 2B.TECH TEXTILE TECHNOLOGYPsychology of buyingFashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.

2ND YEAR 2ND SEM 3B.TECH TEXTILE TECHNOLOGYPurpose of forecastingFashion is a complex phenomenon from psychological, sociological, cultural or commercial point of view.

Fashion forecasters look for styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend.2ND YEAR 2ND SEM 4B.TECH TEXTILE TECHNOLOGYPurpose of forecastingThe fashion system has spread across all other sectors, from cosmetics to cars via politics and sports. All sectors observe fashion as an endless source of inspiration.2ND YEAR 2ND SEM 5B.TECH TEXTILE TECHNOLOGYHowForecasting the future demand for particular styles, fabrics and colors is an important aspect of the fashion industry. Textile specialists work two years ahead to determine the general guidelines for each fashion season. Fashion forecasting is an important activity to ensure that the process of observation related to short and long term planning.2ND YEAR 2ND SEM 6B.TECH TEXTILE TECHNOLOGYHow to use forecasting !Forecasting can bridge the gap between ambiguous, conflicting signs and the action taken by the design team.

2ND YEAR 2ND SEM 7B.TECH TEXTILE TECHNOLOGYWhat is fashion forecasting?Fashion forecasting combines theories of fashion changes with the process of organizing and analyzing the information and synthesizing the data into actionable forecasts.--(Brannon 2000)2ND YEAR 2ND SEM 8B.TECH TEXTILE TECHNOLOGYWhat is fashion forecasting?Forecasting is a creative process that can be understood, practiced and applied. Forecasting provides a way for executives to expand their thinking about changes, through anticipating the future, and projecting the likely outcomes.--(Lavenback and Cleary 1981)2ND YEAR 2ND SEM 9B.TECH TEXTILE TECHNOLOGYLong term forecastingLong term forecasting (over 2 years ahead) is used by executives for corporate planning purposes.

It is also used for marketing managers to position products in the marketplace in relationship to competition.2ND YEAR 2ND SEM 10B.TECH TEXTILE TECHNOLOGYShort term forecastingShort term forecasting is used by product developers, merchandisers and production managers to give style direction and shape collections. For short term forecasting most apparel companies subscribe to one or more services, whose job is to scan the market and report on the developments in color, textiles and style directions.2ND YEAR 2ND SEM 11B.TECH TEXTILE TECHNOLOGYForecasting effect textile millsForecasters reflect the earliest views on trends some eighteen months in advance of the season.

At this stage, color is a crucial consideration of yarn mills.

It is also the focus of discussion among others who are interested in very early trend decision-making. 2ND YEAR 2ND SEM 12B.TECH TEXTILE TECHNOLOGYTrade shows, Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis.

2ND YEAR 2ND SEM 13B.TECH TEXTILE TECHNOLOGYLife style - fashionMajor trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands.

2ND YEAR 2ND SEM 14B.TECH TEXTILE TECHNOLOGYPoint to noteFashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.2ND YEAR 2ND SEM 15B.TECH TEXTILE TECHNOLOGYFTAMUUNIT-3Retailng & Fashion information services, Forecasting trends16B.TECH TEXTILE TECHNOLOGY2ND YEAR 2ND SEM Fashion Information Services:Trend forecasting and auxiliary services.

Many services are available today to understand better about consumer behavior.

Trend forecasting is all about being inspirational and innovative.

2ND YEAR 2ND SEM 17B.TECH TEXTILE TECHNOLOGYTrend forecasting:Research is done into tracking trendsThese are all translated into future concepts. 2ND YEAR 2ND SEM 18B.TECH TEXTILE TECHNOLOGY

Trend ForecastersThese are a small group of people from a variety of creative backgrounds. They are conceptual thinkers, fine artists, philosophers, product designers, textile artists, photographers, researchers, anthropologists, art historians, architects, marketers, specialists in technology and people with a holistic and intuitive approach to the future.

2ND YEAR 2ND SEM 19B.TECH TEXTILE TECHNOLOGYForecasting ?Forecasting is a highly intricate & complex process. The idea is to interpret information and communicate it clearly through a combining of text and visuals.2ND YEAR 2ND SEM 20B.TECH TEXTILE TECHNOLOGYForecasting ?To express thoughts and philosophies in strong visuals with colours, materials, surfaces and shapes.2ND YEAR 2ND SEM 21B.TECH TEXTILE TECHNOLOGY

FASHION FABRIC INFORMATION SERVICESDesigners and merchandisers take the help of fashion service for fashion reporting, forecasting and consulting.

2ND YEAR 2ND SEM 22B.TECH TEXTILE TECHNOLOGY

FASHION FABRIC INFORMATION SERVICESThese services are available on a subscription or free basis. Some of the major fashion services from Paris, London, Milan and New York are-Bureau De StyleCarlin InternationalDominique PeclersEsp/Ellen Sideri Partnership, Inc.,Here & TherePromostyl ( Commonly used in india)The Fashion Service TfsTrend UnionActuastyl, EtcWGSN (Commonly used in india)

2ND YEAR 2ND SEM 23B.TECH TEXTILE TECHNOLOGY2ND YEAR 2ND SEM 24B.TECH TEXTILE TECHNOLOGY

Collection reportsFashion Collection reports provide the most immediate in-depth information about the collections. These reports include fashion information, photographs, sketches, slides fabric swatches and descriptions.2ND YEAR 2ND SEM 25B.TECH TEXTILE TECHNOLOGYCommunication Trend books are sent to the clients which may include descriptions, sketches, fabric swatches and colour samples of garments. E.g. Fashion News, Style Masters International, Insights, Vogue, etc.

Consultancy services are provided by private companys which offer personalized help to their clients.2ND YEAR 2ND SEM 26B.TECH TEXTILE TECHNOLOGYDifferent services ??COLOUR servicesFASHION servicesVideo servicesLoose leaf and News Letter servicesWebsitesDirectories and reference booksFashion magazinesCatalogues by fabric manufacturers

2ND YEAR 2ND SEM 27B.TECH TEXTILE TECHNOLOGYCOLOUR SERVICESSome services specialize in colour forecasting. Fashion professionals and colourists meet at least twice a year to analyze the colour cycles and colour preferences.

Forecasts including yarn colours or swatches are usually sent out by colour services to plan their colour stories and purchase fabrics.2ND YEAR 2ND SEM 28B.TECH TEXTILE TECHNOLOGYCOLOUR SERVICESInternational Colour Authority (ICA) recognizes two colour services to continue with the increasing global appeal of the fashion industry.

PANTONE has colour fan comprising 1701 hues. SCOTDIC (Standard colour of textile Dictionaire Internationaleda la Couleur) is another colour company having a library of 6000 colours.

All the colours in the color palette are indicated with Pantone numbers that act as universal code.2ND YEAR 2ND SEM 29B.TECH TEXTILE TECHNOLOGYCOLOUR SERVICESInternational Colour Authority (ICA) recognizes two colour services to continue with the increasing global appeal of the fashion industry.

PANTONE has colour fan comprising 1701 hues. SCOTDIC (Standard colour of textile Dictionaire Internationaleda la Couleur) is another colour company having a library of 6000 colours.

All the colours in the color palette are indicated with Pantone numbers that act as universal code.2ND YEAR 2ND SEM 30B.TECH TEXTILE TECHNOLOGYPantone numbers that act as universal code.2ND YEAR 2ND SEM 31B.TECH TEXTILE TECHNOLOGY

Colour projection servicesOther Colour projection services include:The color association of the United StatesPromostylThe color boxThe color marketing groupColorplayHuepoint andPat tunsky Inc.2ND YEAR 2ND SEM 32B.TECH TEXTILE TECHNOLOGYFASHION SERVICESThere are organizations that work as center for fashion services.

Designers and merchandisers rely on these services for fashion reporting, forecasting and consultation.

These organizations provide consultation for Garments Collections, market reports and designs to predict future fashions.

2ND YEAR 2ND SEM 33B.TECH TEXTILE TECHNOLOGYFASHION SERVICESThe popular fashion services from Paris, London, Milan, and/or New York are:Bureau de StyleCarlin International Dominique PeclersESP/Ellen Sideri Partnership Inc.Here& TherePromostylThe Fashion Service (TFS)Trend UnionThe Tobe Report.2ND YEAR 2ND SEM 34B.TECH TEXTILE TECHNOLOGYFASHION video SERVICESVideo is an ideal medium for fashion reporting. Fashion channels FTV, and other channels provide programs on designers work and their collections.2ND YEAR 2ND SEM 35B.TECH TEXTILE TECHNOLOGY

LOOSE LEAF AND NEWSLETTER SERVICESNewsletters and industry survey can aid the designer or buyer in forecasting or in finding ideas.

Some major services are Fashion Calender, FGI (Fashion Group International), RTW (ready-towear) Review and Inside Retailing, etc.2ND YEAR 2ND SEM 36B.TECH TEXTILE TECHNOLOGY

websitesThousands of web sites offer information on fashion.International Fashion Groupss Fashion Access Network (FAN)www.fashioncenter.com, www.first view.com, www.vogue.com, etc2ND YEAR 2ND SEM 37B.TECH TEXTILE TECHNOLOGY

DIRECTORIES AND REFERENCE BOOKSMany directories and references can help designers and retailers to get information they need.

Fabric Source book, is a directory for resources and fabrics available and supplies index.2ND YEAR 2ND SEM 38B.TECH TEXTILE TECHNOLOGY

FASHION MAGAZINES AND NEWSPAPERFashion trend research also depends on a variety of trade and consumer publications.

Trade magazines and newspapers are for people working in the fashion industry and Consumer publications are created for the general public.

2ND YEAR 2ND SEM 39B.TECH TEXTILE TECHNOLOGY

FASHION MAGAZINES AND NEWSPAPEREach fashion journalists edits fashion trends from a different perspective.

Their collective editing can make or break a designers collection and reinforce trends.2ND YEAR 2ND SEM 40B.TECH TEXTILE TECHNOLOGY

CATALOGUESDesigners also use catalogs as resources for ideas.

Catalogues are essentially free magazines.

Catalogue prepared by fabric manufacturers for latest prints and colours may be collected by designers before designing2ND YEAR 2ND SEM 41B.TECH TEXTILE TECHNOLOGY

Other sources at handConsumer researchManufacturers and retailers may ask consumers directly about their buying preferences. Consumer reactions are compiled and tabulated to find preferences for certain garments or accessories, colors or sizes and so on ,or products to fit specific consumer tastes.2ND YEAR 2ND SEM 42B.TECH TEXTILE TECHNOLOGY2ND YEAR 2ND SEM 43B.TECH TEXTILE TECHNOLOGY2ND YEAR 2ND SEM 44B.TECH TEXTILE TECHNOLOGY