FASHION FORECASTING AND PRODUCT

DEVELOPMENT SUBMITTED TO: MS NIVEDITA SHARMA

SUMITTED BY: MADHUSMITA TIWARI MFM-II

BRAND SEGMENT

Ready to wear :

The phrase ‘ready to wear’ is a translation from the French term ‘pre-a-porter’ and can also be known as ‘off-the-peg’ or ‘off-the-rack’. There are two things that make a clothing item a ready-to-wear item – standard sizing and finished to be worn. Ready-made fashion resulted from the industrial revolution and technology, material and innovations. From the multiple designers or brands working under ready to wear we have focused on three designers and have studied their spring/summer and Autumn/winter collection.

BRAND NAME

“PASSIO CAMELLIA”

Passio is Latin for “Passion” which means intense desire and the word “Camellia” represents love for perfection and excellence.

BRAND LOGO

TARGET SEGMENT

The brand’s target segment are women between the age group of 18-50 from the upper crust with a glamorous approach, that include fashion editors, Models, Fashion stylists, Actors.

GEOGRAPHIC DEMOGRAPHIC PHYSIOGRAPHIC

India Age- 18-50 yrs Creative, High Achievers

Mumbai Gender- Female Appearance, Charisma, Persona and fashion conscious

Delhi Income – 15,00,000-20,00,000 lks p.m.

Digital Native, Analytical

  Higher managers, Administrators,

professional.

Confident, Strong Goal Oriented

  Job type: Models, Fashion editors, Fashion stylists,

Actors.

 

STORE FORMAT

The store format for the brand is “Brick and mortar

The store dimensions of the store are:

Length : 15 meters – 161.45 square feet breath : 10 meters 107.639square feet. Single story layout

The store location : Mumbai : Linking road Bandra ( Price per square feet in Bandra – Rs. 24,522-28,475/sq.ft The store Location : Delhi : Hauz Khas (price per square feet in Hauz khas – Rs. 13,600-17,892/sq.ft)

STORE LAYOUT

CASH

CO

UNTE

R

CIRCULAR DISPLAY

CIRCULAR DISPLAY

SHELVES SHELVES SHELVES

SHELVES WINDOW DISPLAY

MIR

RO

R

MIR

RO

R

MIR

RO

R

MIRROR

TOI LET TOI LET

CTRIAL ROOM

CSEA

TIN

G A

REA

ENTERANCE

161.45 square feet

107.

639s

quar

e fe

et.

BRAND INSPIRATION

PRODUCT CATEGORY

GARMENTS

GOWNS, DRESSES, DESIGNER FORMAL WEAR

ACCESSORIES

SHOES: STILETTOES KITTEN HEELS PUMPS ANKLE STRAP HEELS WEDGE HEELS PLATFORM HEELS HIGH HEEL BOOTS ANKLE BOOTIES CUT OUT HEELS CORSET HEELS

HAND BAGS: CLUTCH BAG BUCKET BAG FOLD OVER CLUTCH HOBO BAGS MINAUDIERE TOTES

THEME FOR THE PRODUCT LINE

THEME 1. LAST MELODY OF THE DESERT.

The theme coins together eternity symbolised by the desert and the zest and purity of the flowers. The theme is inspired by the death valley of Northern California which witnesses the blossoming of flowers in spring, called the Super bloom.

THEME 2.CONTEMPORARY EVOLUTION

The theme is inspired from the architectural designs of Frank Gehry which are inspired by “ modernism” and dragon flies which are a symbol of transformation and adaptability in life.

THANK YOU