FAL - Men Training

8/3/2019 FAL - Men Training

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FAIR & LOVELY

MAXFairness

For MEN


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HELIUM

Helium is a BTL agency, with anexperience of 10 years

Initially when Helium started off, it had a

team fo 8 10 people working, with oneoffice in Khi

Our Head Office is in Karachi, and regionaloffices located in Lahore & Islamabad

We operate in a total of 30 Cities, with astrength of 450 employees

Our major clients are Unilever, Pepsi Co &

Shell


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UNILEVER

Unilever is a British-Dutch multinationalcorporation that owns many of theworld's consumer product brands in foods,beverages, cleaning agents and personal care

products. One of the world's most successful consumer

goods company.

In fact, 150 million times a day, someone

somewhere chooses a Unilever product. The brands fall almost entirely into two categories:

Food and Beverages

Home and Personal Care.


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Categories

FoodBrands

BlueBand

KnorrLipton

Walls

RafhanSupre

me

Flora

HomeCare

Rin

Comfor

tSurf

Excel

PersonalCare

Lux

Fair &

LovelyDove

Ponds

Sunsilk

Clear


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Unilever Brands

DOVE

Ponds

Wheel

LUX

Close up

FAL

Lifebuo

yLipt

on

Supre

meA-1

Knorr

Rafhan

Walls

Sunsilk

Rexona

PearlDust

UNILEVER

TRAINING


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Fair & Lovely maxfairnessBIKER BOYZ

General Trade Sports and recreational

facitilities

Mohalla gatherings


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objective

To make men feel confident afterusing MaxFairness openly and beproud of their healthy skin.


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Target Group

LSM 5-7, Age 16-25,

Male Men who want to look and feel good.


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What we want them tothink

They should feel more confident afterusing MaxFairness.

They should be proud of usingMaxfairness openly.

They should feel proud of beingconscious of their skin health.


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Touchpoints

Colleges

Malls

Gaming zones

SaloonsCricketground

sMohallagatherin

gs

Collegiate

snooker

s

Chaiwalas

gyms

markets

Caraccesso

rymarkets

Mobilemalls


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KPIS

300 interceptions and samples perBA per day


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Product Details

VARIANT: One Variant: Fair & Lovely MAXFairness

for Men

SKUs: 10 ml (Big Nose)

25 ml (Tube)

PRICES:

10 ml (Big Nose) : Rs. 15


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Market competitors

Fairmens Greys


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Product Benefits

Fair & Lovely - Worlds leading fairnessexpert, now introduces MAXFairness forMen.

This is a face cream specially made fortough male skin.

It has 3 benefits: Sun Protection through triple sunscreen/UV

protection Spot Reduction Skin Lightening.


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Male skin care problems stem from

exposure to sun, pollution and frequentshaving.

MAXFairness can be used to protect the

face from the effects of all these issues.

Skin Care is a part of grooming and it

ensure good looks as well as confidence.


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Activity Procedure

Team composed of 3 bikers and 5BA(s) in a transport-vehicle

BA and Biker both have strongmasculine physical appearance

Groomed, and confident about usingmax fairness

Pitch easy and simple way to improvelooks


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BA Pitch

The BA will deliver this pitch when heintercepts the customer:

Greeting Short pitch to be provided by brand


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Activation Locations

Sr# City

1 Karachi

2 Hyderabad

3 Lahore

4 Faisalabad

5 Multan

6 Rawalpindi

7 Jhelum

9 Sukkur

10 Nawabshah


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Activity Duration: 30 Days

Multiple teams for each city visitingtouch-points in various localities


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Activation Schedule


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Mechanics

Activity Duration: 30 Days

Teams will move in various localitieswith bikes and Transport Vehicles Visit colleges, sport-grounds,

markets, coaching centers etc anddistribute samples


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Activity flow

Pre defined route plans and touch-points identified by research team

Bikers and BA(s) visit touch points,

intercept and distribute free samples Educates the customer about the benefits

of the product.


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1. Karachi

2. Hyderabad

3. Nawabshah

4. Sukkur

5. Lahore

6. Faisalabad

7. Multan

8. Bahawalpur

9. Rawalpindi

Locations


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ACTIVITY TIMINGS

2:00 PM Till 10:00 PM Break timings: 4:30 till 5:00 pm

7:30 8:00 pm


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Uniform

The BAs will begiven a machomasculine look.

They Biker will bewearing abranded bikers

jacket over awhite crew-neck

T-shirt, and blue

jeans.


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Supervisors Role

Supervisor:To ensure BA is meeting his target and

intercepting right TGTo ensure team is always on time Overall ensure smooth flow of activity Ensure Safe driving standards are followed by

all bikers

All riders follow traffic safety Ensure BAs accuracy of pitch


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DOs & Donts

Dos Good hygiene, perfumed, hair neatly made

Ironed, clean clothes

Go towards a corner and answer emergency phone calls

only Clear speech while delivering the pitch to consumers

Donts NO chewing gum, smoking Do not eat or drink during interaction with consumers Avoid unnecessary chit chatting Dont forget at any point that you are representing a

prestigious organization Unilever No careless driving

Stop at all signal lights Follow road safety instruction


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Contd..

It is essential for the teams to bepunctual.

All teams to be present at the spot at

least 20 minutes before the start ofthe activation.

Brand Ambassadors are required to

be polite and courteous towards thecustomers

If any Brand Ambassador is caught


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Requirements

It will be essential to be: Active, Punctual and Enthusiastic Show courtesy, and be polite to the consumers

Answer any queries that consumers havepertaining to the activity or the Brand Be confident, fluent and clear while delivering

the pitch to the TG


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Team

City Channel Team BA Helper Supervisor

Karachi

Metro 1 1 1

Makro Saddar 1 1

1Makro Star Gate 1 1

Makro Site 1 1

Lahore

Hyperstar 1 1 1

Metro DHA 1 11

Metro Thokar 1 1

Makro Model Town 1 11

Makro Ravi Road 1 1

Islamabad Metro 1 1 1

Faisalabad Metro 1 1 1


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Safety Rules

Must carry company I.D card which has emergencycontact ( Company contact, hospital/policestation/fire brigade)

Contact the supervisor in case of any catastrophic

situation in the city Induction form must be filled by every resource

working in the activation

Ensure that all Plugs and wires in safe condition

Immediately report an incident, verbally and inwriting that occurs , to the floor manager providingcomplete details and extent of loss or damage

While working ensure personal safety and of

others as well as of property material or belonging


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It will be essential to be: Active, Punctual and Enthusiastic Show courtesy, and be polite to the

consumers Answer any queries that consumers have

pertaining to the activity or the Brand Be confident, fluent and clear while delivering

the pitch to the TG

Requirements


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Safety comes first

Remember!!!

Safety and security of yourself and people

around you comes first

Highly important:

Unilever considers the safety and security of itspeople prior to anything Unilever focuses on delivering a safe and

healthy life style and working environment


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Emergency Plan

Ensure that the Fire Extinguisher andFirst Aid Kit is at the activity

Emergency Evacuation Plan to bediscussed

Team members to follow the

evacuation plan in emergencysituations


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Vehicles

All vehicles used in the activity should bethoroughly inspected .

First Aid Kit and Fire Extinguisher should always bepresent in the vehicle

Driver & all passengers should always wear theseat belt while driving

No cell phones while driving

Transportation vehicles to be parked 1 km away

from the activity place near an open road Emergency evacuation procedures to be followed

incase of an emergency


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Bikers

All Bikers wear safety helmets

Rash driving will not be tolerated and result inimmediate dismissal

Driver & all passengers should always wear theseat belt while driving

No cell phones while driving

Transportation vehicles to be parked 1 km awayfrom the activity place near an open road

Emergency evacuation procedures to be followedincase of an emergency


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Contd..

Take a walk around your vehicle. Windows clean?

Lights/signals clean & working.

Tires properly inflated / tread wear.

Fluid leaks on the ground. Plates current???

Inside the car: Adjust your seat and fasten seat belt

Check and adjust all Mirrors Adjust your Headrest

Assure doors fully closed and secured

Scan the gauges

Check windows/windshield


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Emergency Numbers


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Fire Extinguisher


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Empty

Ready to Use

Expired


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Evacuation Plan


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First Aid Kit Box


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Safety Signs


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Thank You

FAL - Men Training

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