Facebook workshop
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Transcript of Facebook workshop
![Page 1: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/1.jpg)
Facebook Workshop
Deepan Chakravarthyhttp://www.hashcube.com
[email protected]://twitter.com/codeshepherd
![Page 2: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/2.jpg)
Statistics
• 400M+ users• 550K+ apps• 250K+ websites integrated with f8• 100M+ access from mobile• 50% users login in any given day• Average user has 130 friends• Average user is connected to 60 pages,
groups, events
![Page 3: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/3.jpg)
Demo
• Profile page• Home page• News Feed• Live Feed• Events• Requests• Dashboard
![Page 4: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/4.jpg)
Various Components
• Applications• Pages• Groups• Events• Facebook Connect• Ads
![Page 5: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/5.jpg)
Application
• Most flexible• Inside Facebook• Most viral• Invites, Email ids, Feeds, Profile FBML, Fan• Games, Quiz, Polls
![Page 6: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/6.jpg)
Case Study – Visa Business Network
• Forum for SB owners• Set goals• Achieve goals with community help
![Page 7: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/7.jpg)
Case Study - Bing
• Bing acquired 400k fans in 1 day by advertising on Farmville
![Page 8: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/8.jpg)
Case Study – Public Enemies Movie
• Ingame advertisements
![Page 9: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/9.jpg)
Case Study – Parking Wars
• Parking Wars• TV Show by A&E’s Television• Facebook game• 400k+ users
![Page 10: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/10.jpg)
Apps Demo
• Farmvillie – virtual farming• IMDB – movie reviews shared with friends• weRead – book reviews shared with friends• PVR Cinemas – book tickets online• HP Contest – Win Mini Cooper• Zoosk – most popular dating app on fb
![Page 11: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/11.jpg)
Pages
• Represent a brand or product or person or service
• Picture, Info• Vanity URL, Twitter sync, Photo/Video Gallery• Like, Polls, Blogs, Custom Apps• Custom Landing Page• Stream updates (Target language, location etc)
![Page 12: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/12.jpg)
Case Study - HubSpot
• 12k fans• Slideshare widget• Youtube widget
![Page 13: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/13.jpg)
Case Study – West Florida Components
• Shop inside f8 page
![Page 14: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/14.jpg)
Pages Demo
• Travel – Southwest Airlines (fans fly free),Singapore Airlines• Food – Pizza hut, CCD, Starbucks• Media – NDTV, WSJ, BBC• Technology – Salesforce, Cisco, Hubspot
![Page 15: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/15.jpg)
Groups
• Mass email facility• Picture, Info• Invite people• Polls• Stream updates• No Custom app
![Page 16: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/16.jpg)
Groups Demo
• Employee Groups• Common Interest Groups• Bangalore Facebook Developers Group• NUS
![Page 17: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/17.jpg)
Events
• Picture• RSVP• Invite• When• Where• Home page• Stream
![Page 18: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/18.jpg)
Events Demo
• Social Media Club Meetup• Macworld
![Page 19: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/19.jpg)
Facebook Connect
• Outside of Facebook• Registration and Login• Friends Access• Stream Updates• Viral• Analytics
![Page 20: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/20.jpg)
Facebook Connect
![Page 21: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/21.jpg)
Connect Demo
• Techcrunch• Digg• iPhone• Xbox• Android
![Page 22: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/22.jpg)
Ads
• Ads for applications• Ads for pages• Ads for non facebook pages• Ads to generate “like”• Organic Ads• CPC, CPM• Target age, location, sex, association
![Page 23: Facebook workshop](https://reader031.fdocuments.in/reader031/viewer/2022013011/545171c6af79591b038b7a93/html5/thumbnails/23.jpg)
Ads Demo