Facebook for business workshop (1)
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Facebook For Business with Steve Carpenter
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Transcript of Facebook for business workshop (1)
Facebook For Businesswith Steve Carpenter
◇ Management - ”Done for you service” ◇ Consulting - “One on One help”◇ Workshops - “Let us teach you”◇ Online Marketing Reporting - “State of the art reporting” ◇ The Business Academy… coming soon!
Facebook, Twitter, Instagram, LinkedIn, Email marketing, Adwords… anything online.
What do we do?
Who do we work with?
IntroductionsI am Steve CarpenterI am here because I love to share knowledge.
Course OverviewDirect Response vs BrandingDifferences, Benefits, ExamplesFacebook Pages vs ProfilesDifferences, Benefits, SetupContentWhat, When and HowNewsfeed Changes/UpdatesLink baiting, Promotional posts & EdgeRank
Questions and Answers
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Course OverviewFacebook Ad Examples. Likes, Reach, Impressions and Engagement.Facebook Engagement adsHow to beat Facebook’s EdgeRankFacebook Likes adsBenefits building a fan baseConversion adsMaking Sales and tracking ROI.Website Retargeting adsIncluding and excluding custom audiences
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Direct Response vs Branding
◇ Businesses of all sizes
◇ Call to action◇ Lead capture◇ Specific goals◇ ROI
◇ Large Companies with distribution networks
◇ Delayed response◇ Hard to track
Branding
Direct Response
THE SCIENCE BEHIND FACEBOOK VISIBILITY
EDGE RANK
“EDGE RANK
AffinityRelationship between people and pages
WeightAmount of comments, likes, links tags, etc
Time DecayHow long ago the post was created
“EDGE RANK
Average is <10%
Fans
Reach
““What is the best time to post?”
Wednesday 3.14pm
YOUR INSIGHTS KNOWS BEST
Pages vs Profiles
The what, when and how of content for your Business page.
Content for your page
“ “You are not just your brand on Social Media… You are your industry.”
Engaging photos
Team Stories
Community
Humour
Questions
Product/Service Education
(Not too promotional...)
Building trust and goodwill
3 quick tips to get more engagement instantly!
Post Frequency
Post weight
Ask for it
Bonus Tip: Interest List
Scheduling
Updates and changes with Facebook◇ Link baiting◇ Promotional posts◇ People moving away from Facebook ◇ Cross promotion.
Facebook Engagement adsHow to beat Facebook’s EdgeRankFacebook Likes adsBenefits building a fan baseConversion adsMaking Sales and tracking ROI.Website Retargeting adsIncluding and excluding custom audiences
Facebook Ads
What do they like?
Then break them into “ad-sets” (specific audiences)
◇ The more specific we can be here the better!)
Know who your fans are!
Ad placements
Take home tools
Google Alerts
Canva/PicMonkey
20% Text Rule-http://page-analyzer.dk/
Any questions?
