Facebook for Dummies Workshop

Facebook for Dummies

mcdougall & duval advertising | Reading Co-operative Bank

Director of Social Mediaat McDougall & Duval Advertising

Amesbury, MA

Carie Schelfhaudt


Salem State University StudentCommunications Major

Allison Read


Social Media Revolution


• A simple truth: Campaigning used to be about delivering messages

• Now, it’s about creating personal relationships with brands

• To today’s consumer, conversations are far more important than direct messages alone

• In order to have these conversations, brand owners need to identify who in the target

audience are the greatest influencers who generate the most online buzz

• 57% of people talk to other people more online than in real life

• Of the market of 55+ users, 32% interact through social media

• In the world of search engine optimization (SEO), likes are considered the new links

• Facebook is viewed once out of every five webpage views



Why use social media? Social Media Revolution


http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/

Facebook

• 800 million active Facebook users

• Half of Facebook users are logged in on any given day

• 48% of 18 to 34 year olds check Facebook right when they wake up

• By 2015, Facebook will generate 50% of web sales via their social presence and online applications

Twitter

• 200 million registered Twitter users

• 200 million tweets per day at a rate of 2,300 tweets per second (TPS)

YouTube

• Every second, one hour of video is added to YouTube

• 70% of internet users are watching videos online



Establish a Social Media Policy


Identify staff roles and responsibilities

• Create approved content libraries for consistent messaging

• Identify staff members and/or agency that will monitor and track feedback

Plan for monitoring what your audience is saying

• More and more (and rightly so), organizations are tapping into social media as a customer service tool

• Establish a plan for managing the feedback, input and thoughts received online

• Record results of polls and informal surveys



Define how your reputation will be managed

• Construct a customized plan-of-action to maintain your favorable online presence

• Know when to take issues offline for comments related to products, service offerings, events or inappropriate language

• Quickly assess your audience-generated content to address any brand challenges or derogatory messages

Consider a centralized management platform that:

• Is a web-based social media management platform

• Can archive posts, likes, comments, tweets and re-tweets

• Can pre-schedule status updates



Above is an example of a Facebook Home Page, which automatically defaults to the News Feed.

Facebook Home Page


Personal Page

• Private Page (must accept or deny friend requests) • Limit of 5,000 potential “friends”

• Distribute information about family, friends, personal life

• View upcoming events and birthdays

• Message/chat with friends

Personal Page


The look of personal pages is transitioning from their original format (shown on the left) to Timeline (shown on

the right).

Personal Pages


Fan Page

• Public Page (users can “like” you without your confirmation)

• Public to 800 million+ users of Facebook

• Can create unique URL (www.facebook.com/CompanyXYZ)

• Content must represent brand image

• With the introduction of Timeline for Pages, businesses can now create a company history and direct message their fans

Fan Page


http://www.facebook.com/CompanyXYZ

Fan pages will all switch from the original format (left) to Timeline for Pages (right) on March 30, 2012. All new

pages will now automatically be created in the new Timeline format.

Fan Pages


Creating a Fan Page


Go to www.facebook.com/pages and click “Create Page” in the upper right hand corner. Select the box that reads, “Local Business or Place.” Fill out your basic information

and click “Get Started.” Note: If you do not currently have a Facebook account, Facebook will prompt you to

create an account at this step.

Getting Started


http://www.facebook.com/pages

Facebook will guide you through three easy steps to (1) upload an image (profile picture), (2) give a brief

description of your company, and (3) to choose a unique Facebook web address for your page.

Setting up your Fan Page


Above is a screenshot of a new page’s Admin Panel, which includes new notifications, likes, insights and

private messages. This is only visible to the Page Admins (not fans). To shrink the Amin Panel, click the “Hide”

button in the upper right corner.

Admin Panel


Below the Admin Panel, you will see the beginning stages of your Timeline for Pages. If you included a profile

picture and company description in the start-up steps, you will see them here.

Pages for Timeline


Understanding Your Settings


All of your Page settings are managed from the Admin Panel. By selecting the “Manage” button, you can edit your

Page’s settings and manage the overall friend activity on your page.

Admin Panel – Manage


• Your Settings

• Manage Permissions

• Basic Information

• Profile Picture

• Featured

• Resources

• Manage Admins

Controlling Your Fan Page Settings


In order to attract more fans to your page, use the Build Audience menu to invite your friends and contacts and to

share your page.

Admin Panel – Build Audience


• When a Facebook user “likes” your fan page, all of the user’s friends will see that they

have “liked” your page

• Sharing your page will increase your social reach

• New Facebook fans will also have the option to write a recommendation for your page

• Invite your friends to “like” your fan page by using the built-in share tool

Sharing Your Fan Page


Click the “Share” link. This will open a dialogue box and allow you to share your fan page on the wall of your

personal page, on a friend’s wall, in a group, on another fan page or in a private message to a friend.

Sharing Your Fan Page


Use the Help menu to visit the help center, take a tour of your page, review the pages product guide, or to watch a

video on learning about Facebook for Pages.

Admin Panel – Help


Thank You!


Facebook for Dummies Workshop

Real Estate

Transcript of Facebook for Dummies Workshop